If you haven’t been putting the power of Pinterest to use for your business, now’s the time to do so.
This isn’t the first time we’ve talked about it, but Pinterest is worth writing about again since it has broken into the top 50 sites. According to ComScore, Pinterest was the 50th most visited site in the U.S. in September, with about 25 million visits.
Not that this should be much of a surprise. The growth of Pinterest over the past year or two has been enormous. Image sharing is definitely in, which explains why Instagram and Tumblr took spots on the list, too.
So the question is: Are you taking advantage of it? If your site or business is of interest to women and you aren’t on Pinterest, you are definitely missing out. Big time. Almost 20% of all the females on the Internet are using Pinterest.
Pinterest Users Want to Buy
You might think that keeping your Facebook page up to date would be a higher priority than getting involved in a newer site like Pinterest.
But we strongly urge you to reconsider your marketing plan. To stay competitive, you have to evolve and stay on top of emerging trends. Take a look at the graph below (courtesy of BizRate Insights) and you’ll see that Pinterest users are much more plugged into buying mode than Facebook users.
Yes, there are many more bodies on Facebook and you should continue to interact with users there. But the number of Pinterest users and people who know what Pinterest is continues to climb steadily. In January of this year, Shareaholic announced that Pinterest was driving more traffic than YouTube, Google Plus, and LinkedIn COMBINED. See that report here.
Because Pinterest has become such an important site for brands and businesses to be involved with, there have been some interesting tools and sites developed to help you get the most from it. Here are just a few that can boost your marketing potential on Pinterest.
Staying Informed with Pin Alerts
You can view all the pins anyone has done from your site by entering http://pinterest.com/source/ and adding your domain to the end of that.
It can be tedious, though. PinAlerts makes it easy to know when someone pins something from your site. It’s still in beta, but it looks like a nifty little tool.
Not only can you use it to find out who’s pinning your stuff (helpful to see what’s being pinned, and to go and comment or thank them), but you can monitor multiple domains. So you could also use this to see what kind of content your competitors are using successfully and getting pins for.
How’s Your Influence? PinPuff Tells You
Want to know what kind of value you have on Pinterest? PinPuff gives you a reach score (what kind of reach you have on Pinterest), activity score (how active you are) and virality score (the likelihood of something you pin going viral). You can use this to monitor your own Pinterest account, but you could also use it to identify influential people in your industry so you can follow them or invite them to contribute to your board.
When someone becomes a contributor to your board, he or she can obviously post pins (contribute) to the board. But what’s awesome about this is that now your board will also show up on that person’s page of boards. If you can get several authorities in your industry to contribute and they happen to have a large amount of followers, this can quickly expand the number of targeted followers on your board.
When a user receives a request to become a contributor, the request appears at the top of his or her boards page (visible only to the page owner) like this:
Here’s an example of a board with several contributors. Notice there isn’t a ton of pins (fewer than 100), but more than 4,000 followers have linked to this board:
Monitor Pinterest Analytics with Pinerly
Pinerly gives you access to powerful analytics information for your Pinterest marketing campaigns. You can identify popular pins, schedule and follow your pins to see how much attention they get, find people to follow, or unfollow people.
Pinterest can be a powerful marketing tool if used correctly. The chance of something going viral is very high, since according to RJMetrics more than 80% of all pins are repins.