Those pandas and penguins are some tough critters. With their help, Google has developed an even stronger grip on search.
Perhaps Google will be calling the shots for longer than we ever could have expected. But the pandas and the penguins can be tamed. That’s of course if you play by their rules.
In this post, we’ll talk about some of the things you need to be mindful of when doing SEO. These tips will help you not only to rank higher in search, but also rake in more profits for your business from organic search traffic.
Recognize that you are marketing to people
Although it’s quite natural that we think of the search engines first when we set out to do online marketing, we need to remember that our products, services, or ideas are intended for people.
When you pursue Internet marketing with people in mind, your language will flow naturally and your stuff will become more appealing to other human beings.
On the flip side of the coin, if your mindset is one that targets the search engines, your language will sound stiff and unnatural. This is where many online marketers went wrong in the past.
Foster relationships with others
When trying to build relationships with people online, focus on providing value first. Think about what sort of value you can offer to people. Once you have that, creating lasting relationships online will become easy.
If you are looking to get your site linked from reputable sites within your niche, don’t be too timid to reach out. Send webmasters an email that states your intent, and be sure to let them know what you can offer in return.
Provide high value content, always
Taking the trouble to develop high value and high-quality content can’t be stressed enough. It’s what Google Panda and Penguin want. Above all, it’s what real people want.
On the SEO side of things, the search engines love sites that are constantly updated with fresh and extremely relevant content. The emphasis is on quality. Avoid updating your site with thin content or text that offers very little value. It’s that sort of thing that Panda frowns upon.
For humans, we all love content that is extremely helpful and relevant. Nothing annoys us more than getting inside a site that offers spam and irrelevant content.
See what the competition is up to
If the competition is outperforming you in search, you probably want to figure out what they might be doing right. By all means, investigate the matter.
There are tons of tools you can use to see what the competition is up to. Try Alexa.com, Google AdWords, Keywords Tool, and other keyword search tools. You can also track social mentions about your competitors.
Learn basic HTML
HTML is the language the search engine spiders read. It can pay to become acquainted with it.
You don’t have to become an expert coder. You just need to learn a few basic things about HTML. This will give you an edge over the competition when it comes to feeding the search engines the information they’re looking for.
Use a variety of tactics
Using only one tactic to drive traffic is frowned upon by Google. In the post-Penguin era, variety is key to success. That’s why it’s crucial to use a variety of tactics to make your marketing efforts and link profile look natural.
When linking to your homepage, be sure to link only to your domain name and not to /index.html. Linking to your domain name ensures that your homepage gets higher ranking on search results.
Linking to two URLs will confuse the search engines. Also, when linking from anywhere, be it internally or externally, be sure to use a variety of keywords, not just one exact-match anchor text.