Social media is just getting started and it’s likely to evolve some more. There’s no denying the fact that it’s here to stay.
And business owners should embrace social media as an effective and powerful tool to establish and expand their brands.
One of today’s most powerful social media marketing tools is Facebook Pages for business. If you’re running a small business and looking to explore this incredible tool, here are some compelling reasons why you should start Facebook Pages right away.
Your business’s Facebook Page will tell you a lot more about your customers
Marketing intelligence is a crucial business tool. But traditional marketing intelligence strategies are way too expensive for small businesses. Luckily, a Facebook Page enables you to conduct marketing intelligence that lets you glean valuable information about your customers. The more you provide value to your audience with Facebook Page, the more information you can collect from them in terms of their preferences.
Facebook Insights, the analytics tool that accompanies your Facebook Page, provides businesses with a wealth of information about your customers’ interactions and demographics. The information you can gather with this tool will empower you to adjust your marketing strategies to tailor-fit your customers’ preferences.
Facebook Page furnishes a human touch to your business
With a Facebook page for your business, you give your operation a personality. The site will speak about your brand in a way that appeals to your customers like a real human being would. That’s because with a Facebook Page, you can directly communicate with and provide feedback to each of your customers. You can participate in one-on-one personalized conversation — a form of interaction that many visitors prefer to experience.
Your Facebook Page can be an active community of highly engaged participants
A Facebook page lets you gather and organize your customers very much like the way people come together in a real-world community. This promotes a sense of belonging among your customers; it may allow them to participate more comfortably in sharing their feedback.
You can encourage communication effectively through your Facebook Page in the following ways:
- Provide valuable and interesting content
- Ask your followers directly for comments or feedback
- Run contests and time-sensitive offers
By constantly engaging your Facebook page members, you will build for yourself a community of loyal customers that can be crucial to the growth of your business.
A Facebook Page influences your site’s SEO
Social signals such as interactions that occur within your social media properties (where your main site is linked from) are crucial factors for determining your ranking in search.
In this age when the line that divides SEO from social media is blurring, it is much more productive to start setting up a Facebook page for your business.
Your competitors could already be growing their Facebook community
In search, if your customers don’t find you on Google’s first page, they’ll find your competitors instead. The same holds true here. Failing to establish a strong presence on Facebook will inevitably encourage your potential customers to find your competition’s pages instead.
Start a Facebook Page not simply because the Joneses are doing it, but because you want to stay competitive in the cut-throat arena of online marketing.
Facebook Page places you right in front of your customers every day
People spend tremendous amounts of time on Facebook these days. If you keep an active Facebook Page for your business by regularly posting valuable content and tempting promotions, you will effectively place your business right in front of your customers all the time.
In other words, you will appear much more frequently on your customers’ timelines. This produces better brand recall and better engagement with your audience.
By establishing an active Facebook Page for your business, you will have a powerful tool that helps you to build and nurture strong relationships with your customers.