Advertising on TV may soon become a thing of the past. That’s because marketing with video online is making it easier for companies to promote their products. It won’t be long before most companies will shift entirely to online video marketing.
Today, it’s commonplace to see ads and other promotional videos appear first on YouTube. That’s a sign that most people are now spending more time on the Internet than watching TV.
The default online video site today for almost everything is YouTube. YouTube revolutionized the way we view and share videos over the Internet, and has been doing it for nearly 10 years. Even before its acquisition by Google several years ago, YouTube was the hottest video hosting and sharing site for online video enthusiasts.
Indeed, there’s no stopping YouTube from becoming an even more indispensable online marketing tool. But you should be aware that YouTube is not the only useful tool in the shed for video marketing. The Internet has plenty of other options for video marketing tools that can also provide great value to your marketing campaigns.
As an Internet marketer, you need to consider taking advantage of these other video-sharing tools and sites. That’s because they can give you a much-needed boost in exposure at no extra cost to you.
The fact that sites other than YouTube have a significant reach and influence will become clear if you note that many of the viral videos shared on Facebook come from sites such as Vimeo, DailyMotion, and Veoh. Sharing your videos on sites besides YouTube can make a lot of sense if you are seeking new ways to pull in traffic via your marketing campaigns.
But that’s not the only reason. Other video sites also provide significant SEO value.
Search engines have awarded increasing value to video, which is another reason you should get into video marketing. Online videos rank high and fast on the search engines, so they have given marketers a new opportunity to outperform the competition.
Here is a list of some of the more popular video-sharing sites aside from YouTube.
Veoh. Veoh is high on the list of alternative video-sharing sites. It is especially suitable for long videos because Veoh is particularly accommodating to longer-running video clips. As a consequence, you’ll find this site is replete with feature-length videos and video series.
Not only does Veoh allow users to post long videos, the site actually enables followers to post long videos with high quality.
Vimeo. More viral videos from Vimeo are making the rounds on Facebook and other social networking sites. Although Vimeo is free to use, it has tons of features that allow hardcore online video marketers to post classier material.
Vimeo is ideal for people who are looking for top quality and who have particularly artistic ideas in mind.
Blip.tv. For those of you hoping to create webisodes or online video series, take a look at Blip.tv. It has a sophisticated dashboard that allows you to plan your webisode, a cool feature that no other video sharing site has.
What’s also great about Blip.tv is that it lets you cross-share your videos to other video sites, including YouTube. Thus, it’s easy to broadcast your video to the widest possible audience.
There are other great video-sharing sites you should have a crack at, including:
- DailyMotion
- VividLife
- Viddler
- VuMe
Conclusion
Remember, seriously committed marketing with video should not stop at YouTube. There are many other options for achieving greater exposure and reach. Spread your videos on all the major video sites for broader distribution across the ’net. This will also increase the chances of your site ranking higher and faster.
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About the author
I am a Content Writer, SEO and Social Media Marketing Specialist and a full-time coffee lover.
