One of the mainstays of my online marketing campaigns is Twitter marketing. It should be high on your list of online sales tactics too. That’s because Twitter offers tremendous opportunities not only in terms of traffic, but also in providing value to your customers.
With Twitter, you empower your business by establishing gainful relationships not only with your customers, but also with people that matter to your business.
Twitter is a powerful marketing and networking tool. But how do you use Twitter more effectively to network with people that matter to your business?
A lot of companies have failed miserably with Twitter. They got so caught up with the Twitter craze initially — creating a profile or two for their businesses — only to find themselves falling flat on their faces for lack of understanding about how to use Twitter effectively for their business.
There are certain guidelines that you should follow in order for your operation to succeed with Twitter marketing. It all starts with value.
How to create business value with Twitter
Just like in the real world, relationships in the universe of social media don’t happen by accident. To create the kind of meaningful connections you seek on Twitter, the following should be present:
- Relevant connections
- Valuable content
- Unconditional value
Let’s look at each at each of these.
Connections shouldn’t happen by chance — relevant connections
Establishing a lasting relationship with others on Twitter should start by first determining your purpose in connecting with other people. What do you intend to achieve through these connections?
Once you’ve determined your purpose, you will have a clear understanding of which people and organizations you need to connect with. You can purposely select potential connections to follow on Twitter. Ideally, you should find yourself following people with whom you have a shared interest.
Providing valuable content
Once you’ve connected with people on Twitter, you can strengthen your relationship with them by regularly and consistently providing useful content. By valuable content, we mean information your connections can relate to and are apt to be interested in.
That’s why, when communicating on Twitter, it’s important to stay interesting and informative without being too self-promotional. Nothing will annoy your followers more than seeing a deluge of promotions on their Twitter timeline.
To provide the best value, strive to vary the types of content that you share with your audience. You can provide links to other sites and pages that help them address their problems. You can also share links that furnish a little humor.
Be careful, however, when doing so. It’s a good idea to be funny some of the time, but don’t overdo it, and try to avoid doing anything that risks offending your audience.
You can also share videos that demonstrate solutions to your audience’s collective problems.
Yes, it’s generally accepted that the purpose of establishing a Twitter presence is to expand your business. But in order for you to do that, you need to win the trust and approval of your audience. You need to establish yourself as a credible source of value and solutions first.
The best way to take care of your audience is to provide unconditional value. This means you should be willing to share valuable information without asking visitors for anything in return. Remember, your goal is to cultivate a community of loyal followers for your business. You can only achieve that if you provide value first, and save promotion for a distant second.
In fact, make that a rule of thumb when posting on Twitter: Constantly provide valuable information to your followers with minimal promotion. For every five updates that you send out, for example, only one should be directly promotional in nature. Not only will this impress your Twitter followers and earn their trust, but you may just find that they start feeding you useful content in return.
There you have it: some quick and simple tips for building your network on Twitter. If you want to learn more about how to grow your business with social media effectively, contact us to learn more about the opportunities.