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Recently, Google quietly released an update to its link schemes/unnatural links document in Webmaster Tools. For something that happened so quietly, it generated significant noise across industry media outlets. So, what changes were made and what do SEO professionals, business owne
For many SEOs, keyword research is all about finding keywords with a high number of monthly searches and low competition. Some of the more advanced will move on to long tail keywords, or keyword phrases, or look to local keywords to help lower the competition and leap to the top of
Gamification is becoming a significant trend that is destined to alter the way businesses interact with their customers. Are you ready to use games on your website to create breakthrough engagement with your readers? Read on, and we’ll explore what gamification is, and how to use i
Social media sites like Facebook, Twitter, Pinterest, LinkedIn and Google+ have become the epicenter of marketing campaigns for many businesses. According to Social Media Examiner, “83% of marketers indicate that social media is important for their business.” While the act of posti
According to Australian business coach Casey Gollan, businesses would be wise to remember that email lists are not a thing of the past; in fact, email lists are more necessary than ever.
In a day and age where businesses put a bulk of their marketing efforts into social medi
SEO (search engine optimization) is confusing to the average blogger. Some have heard the term, but many still don’t know what it even means. Nonetheless, most bloggers know or have been told that it needs to be carefully integrated into every aspect of their writing and website. U
You’re probably already well aware of how important it is to upload fresh and relevant content to your site on a regular basis. It increases website traffic and inbound links, increases brand awareness, and increases conversion rates.
And if you’re doing it right, it’ll help
On Thursday, August 8th, I helped kick-off MarketingProfs University’s Search Marketing School. It was a great session with tons of questions at the end, so I figured I’d answer those questions here. Without further adieu, let’s begin!
Audience Questions fr
Excel can be an extremely powerful tool for SEO professionals. Recently, I got a phone call from a friend with a perplexing problem. He had a huge list of backlinks in Excel and he didn’t know which ones to disavow. This is a common problem these days. Many of us have seen our rank
Helping leads feel comfortable with your brand and gaining their trust is a big part of successfully converting potential new customers. Although there is a plethora of ways to do this, strategically placing testimonials from previous customers
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