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Recently, Google quietly released an update to its link schemes/unnatural links document in Webmaster Tools. For something that happened so quietly, it generated significant noise across industry media outlets. So, what changes were made and what do SEO professionals, business owners and webmasters need to do differently as a result?
Building Links to Manipulate PageRank
Here’s what Google’s document now says about manipulating PageRank:
“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”
What does Google mean when they say, “any links intended to manipulate PageRank”?… Read the rest
For many SEOs, keyword research is all about finding keywords with a high number of monthly searches and low competition. Some of the more advanced will move on to long tail keywords, or keyword phrases, or look to local keywords to help lower the competition and leap to the top of the search engine results page.
These are all great strategies, but to truly show your skills as a keyword ninja, and find those untapped gold nuggets, you have to know how to identify long-tail, LSI keywords.
What are LSI Keywords?
If you were to search for a definition to LSI, or latent semantic indexing, keywords you would find answers all over the map. Most people will tell you that LSI keywords are simply synonyms for your keywords.… Read the rest
Gamification is becoming a significant trend that is destined to alter the way businesses interact with their customers. Are you ready to use games on your website to create breakthrough engagement with your readers? Read on, and we’ll explore what gamification is, and how to use it to amplify your online marketing efforts.
What is Gamification?
The marketing term “gamification” was coined in 2002 by Nick Pelling, but didn’t become popular until 2010. It describes marketing tactics which use game elements to drive user engagement with your website, application, or brand.
According to Gartner, more than 70% of the top 2,000 companies are expected to have at least one gamified application by the end of 2014. Research by M2 Research shows that the gamification application, tools, and services market is projected to hit $5.5 billion by 2018.… Read the rest
Social media sites like Facebook, Twitter, Pinterest, LinkedIn and Google+ have become the epicenter of marketing campaigns for many businesses. According to Social Media Examiner, “83% of marketers indicate that social media is important for their business.” While the act of posting content and interacting with followers is important, it’s even more important to measure the performance of your overall campaign. Doing so should ultimately help fine-tune your efforts, minimize mistakes and increase exposure. Here are some techniques and useful tools to accomplish this.
Perhaps the best way to get an overarching idea of how well or poorly each network is performing is by using some basic features of this platform. Google Analytics is free to use, and is the choice of many marketers because of its extensive features.… Read the rest
According to Australian business coach Casey Gollan, businesses would be wise to remember that email lists are not a thing of the past; in fact, email lists are more necessary than ever.
In a day and age where businesses put a bulk of their marketing efforts into social media campaigns because of the buzz surrounding it, other types of marketing can easily be overlooked. Combine this with increasing regulations and laws governing email marketing designed to combat spam, and it’s easy to see why 97 percent of marketers are using social media while the number of people who maintain email lists doesn’t even compare.
But forgetting about email could be a mistake, at least from Gollan’s viewpoint, who makes a valid point on his blog that contrasts the two marketing techniques:
“Social media is great, don’t get me wrong.… Read the rest
SEO (search engine optimization) is confusing to the average blogger. Some have heard the term, but many still don’t know what it even means. Nonetheless, most bloggers know or have been told that it needs to be carefully integrated into every aspect of their writing and website. Unfortunately, most bloggers feel lost when it comes to actual tactical implementation. To make matters worse, SEO forums are littered with terrible information from self-proclaimed “experts” that are further adding to this confusion. So, what’s a blogger to do?
Let’s start by defining what SEO means. SEO, or search engine optimization, simply put, is the art of improving your website’s organic search traffic. Due to the rise of blogging as a way to make money online and build visibility, credibility, and authority, competition for search engine visibility is heating up faster than ever.… Read the rest
You’re probably already well aware of how important it is to upload fresh and relevant content to your site on a regular basis. It increases website traffic and inbound links, increases brand awareness, and increases conversion rates.
And if you’re doing it right, it’ll help your site rank higher in the search results. To put it simply, the more online presence your business has, the more successful it’ll be.
There are many other benefits to updating your site often besides search rankings, though. It helps with user integration and branding as well. For instance, if you’re fully connected to all the most widely used social networking platforms (like Facebook and Twitter) and constantly putting your business in front of existing and potential clients, then this will benefit your company in the long run.… Read the rest
On Thursday, August 8th, I helped kick-off MarketingProfs University’s Search Marketing School. It was a great session with tons of questions at the end, so I figured I’d answer those questions here. Without further adieu, let’s begin!
Audience Questions from class one by instructor Jayson DeMers:
SEO in 2013 – Current Trends and Future Predictions
Q: When your website is very similar to your competitors – a generic design with similar use of images and message (words) – how do you decide on changing the design so that it becomes more interactive
A: Ask your clients, members, or visitors for website feedback. You can start by asking friends and family, too. See what their complaints or difficulties are and address those.… Read the rest
Excel can be an extremely powerful tool for SEO professionals. Recently, I got a phone call from a friend with a perplexing problem. He had a huge list of backlinks in Excel and he didn’t know which ones to disavow. This is a common problem these days. Many of us have seen our rankings tank on Google and want to disavow the bad backlinks to get our rankings back.
With a 300 domain-name disavow list, my friend wanted to highlight the cells that should be disavowed. With over 10,000 backlink URLs to review, this was far too big a job to do by hand and he thought Excel would be able to handle it. He also wanted a method that could be updated in the months to come as more disavow lists are discovered.… Read the rest
Helping leads feel comfortable with your brand and gaining their trust is a big part of successfully converting potential new customers. Although there is a plethora of ways to do this, strategically placing testimonials from previous customers is one highly effective way to do this.
Many times, this is all a potential customer needs to get over the buying hump and actually make a purchase. But there are many more reasons why testimonials are important now, and growing in importance in the online marketing realm. Let’s discuss the other advantages of testimonials and how to utilize them in your marketing campaign.
Increases Credibility and Authority
In a world where most industries have countless businesses competing for a piece of the pie, almost anyone can say that they’re an expert in their field.… Read the rest
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