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Category Archive: Affiliate Marketing

  1. Selling Stuff Online? Give Physical Products a Chance

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    Many Internet marketers these days are engrossed in promoting non-tangible stuff such as information products. I have nothing against selling digital products; that’s what I mostly sell these days. But I have special spot in my heart for physical products.

    I got my start in Internet marketing by selling affiliate stuff online. The products I sold were mostly electronic items from China.

    Those were the glory days of Internet marketing, when you’d find something of value (sometimes even of no value at all!), take photos of it, post it on eBay or Yahoo!, and wait for notifications from people interested in buying your stuff even at a premium price.

    But for some people these days, especially newbie Internet marketers, the name of the game is to migrate away from traditional brick-and-mortar commerce, and sell intangible stuff like apps, e-tickets, e-books, information products, and electronic discount coupons.

    We are not yet in Neo’s reality, or sub-reality (remember? from “The Matrix”?). At least, that’s what I would like to believe. So there’s still a lot of value—and profits—to be had from selling physical stuff online.

    That’s what Ben Settle and Robert Bruce talked about in a Copyblogger.com podcast called Why Not Sell Physical Stuff with Digital media?

    I have to agree with what Ben points out: that physical products are much more interesting than digital products. Physical products provide a totally different experience for customers than digital items do.

    This is not to say that information products are of lesser value. But customers tend to feel more connected to something when they are able to experience it with more of their senses than just their eyes.

    Lots of customers still feel a sense of anticipation and excitement waiting for the UPS truck to arrive. That thrill, sometimes experienced at an extremely heightened level, is largely absent when you expect something to show up in your email inbox.

    I certainly don’t mean to discourage anyone from selling digital products online. There’s tremendous value to be had from and to deliver with digital products. Millions of people are undoubtedly hungry for instant information.

    But what works for Tom might not work for Harry. Harry might not have the same knack for coming up with and marketing digital products … but he might have lots of physical items in inventory that thousands of customers might find of interest.

    So the next time you set out to sell information, ask yourself: In which format am I going to deliver this to my customers?

    • eBooks or DVDs/CDs?
    • Digital newsletter or paper-based newsletter?
    • Electronic coupons or paper-based coupons?
    • eBooks or paperbacks?

     

    If you’re the kind of person who hates to keep track of inventory, but would love to sell physical products online, try dropshipping.

    There are lots of companies out there that can take care of inventories and deliveries for you. All you have to do is to set up a web store and ask suppliers to provide you with photos and product descriptions.

    Whenever a customer buys any of your products via your online store, you simply take your percentage off the payment, send the payment over to the supplier, and the supplier takes care of delivering the goods to your customer’s door.

    There’s nothing quite like reliving the glory days of e-commerce, when an ordinary dude could just pick up some random stuff and tell the digital universe it’s up for sale.

    Conclusion

    Go right ahead and look for physical products that you suspect have the potential to become a hit. Who knows what treasures you’ll hit the next time you visit the flea market? Then give physical products a chance.

    If you need help in setting up an ebusiness, contact us today.

     

  2. Give Your Affiliate Marketing Some Rocket Fuel with Video!

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    One of the best and fastest ways to make money on the Internet is through affiliate marketing. This marketing approach is being used by some of the most successful sales gurus, so it comes very highly recommended. There are lots of ways to do affiliate marketing, but the most effective is video marketing.

    Almost all the top online marketers swear by video marketing; they recommend that every marketer give it a try. That’s because these experts have seen what online video has done for their business. By and large, they’ve earned better money this way than by any other marketing strategy they’ve employed.

    There are a number of reasons that online video empowers you to generate more revenue than most other online marketing strategies. These days, Google and other top search engines accord more value to online videos. In fact, for a lot of search keywords, video search results turn up up highest in the rankings.

    Another reason video gets better results is because people these days are more visual. After several generations raised on television, many of whom progressed to viewing films and television shows on computer screens and even iPads and smart phones, most consumers are fully acclimated to respond to video on a small screen.

    That has made us more engaged by video. We also tend to believe something more readily when it occurs before our eyes in the form of physical action rather than mere text.

    The greatest thing about online video marketing is that it’s still a relatively small segment of the market on the Internet. Relatively few affiliate marketers are actually aware of its power and are taking advantage of the opportunities video marketing has to offer. That’s why now is the best time to get involved and have a shot at cornering your market.

    Here are some ways by which you can dominate your market using video.

    1. Connect to the videos your affiliate merchants have up on their site

    articleimage601 Connect to the videos your affiliate merchants have up on their site

    Most affiliate merchants use video. They either provide videos directly to their affiliates or they have videos up on their sites that you can download and use as your own.

    Before you use them, however, find out if your merchant allows for its videos to be used freely by affiliates. If it does, go for it. You will be surprised to find out that video has the power to increase click-throughs and even conversions.

    But what if your affiliate merchants don’t have a ready-for-use videos?

    2. Devise your own video using resources provided by your affiliate merchant

    articleimage601 Devise your own video using resources provided by your affiliate merchan

    It’s often the case for many affiliate marketers that their partners don’t video clips handy for use, but that shouldn’t be a cause for concern. You see, most affiliate merchants provide enough raw resources to use in building a video, such as text and images. You can actually use these in your online videos.

    But again, you must first clarify whether the merchant allows for its resources to be used in such ways.

    3. Upload your affiliate videos on major video sites

    articleimage601Upload your affiliate videos on major video sites

    You should promote your video primarily on YouTube. Most marketers do. That’s because YouTube is the biggest online video-sharing site in the world.

    However, there are lots of other big video-sharing sites out there, including DailyMotion, Vimeo, and Videofy.me. Each of these sites has a hefty following, and they all have the potential to provide you with very highly targeted traffic.

    4. Post links to your video on social bookmarking sites

    It’s not enough to make your videos available for viewing on video-sharing sites. They deserve more exposure through social networking sites like Facebook and Twitter, and social bookmarking sites like StumbleUpon and Reddit. These are all great marketing channels that can get you access to highly targeted traffic.

    That’s because traffic that originates on social bookmarking sites comes from people with very specific interests.

    Conclusion

    It used to take about six months for a newbie marketer to see his first affiliate sale. But all that has changed, mainly because of video. Running an affiliate marketing strategy with video is one of the best and fastest ways to make money online.

    Start using video marketing now as part of your affiliate marketing strategy. For help setting up a solid marketing strategy for your affiliate marketing business, drop us a line to discover your options.

  3. Affiliate Marketing: How to Drive Free Traffic to Your Affiliate Offers

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    Selling your own products online is by far the most profitable thing you can spend your time doing. But selling other people’s stuff for commission is the next best thing. For hundreds of Internet marketers, their first taste of selling online came through affiliate marketing.

    It’s still quite astonishing to encounter stories of super affiliates who have earned $50,000 a month just by promoting other people’s stuff online. From teenagers to work-at-home moms, affiliate marketing has provided some people with an extremely lucrative means of making a decent living.

    But affiliate marketing in itself is nothing without the one crucial factor that makes it really successful. Traffic — highly targeted traffic — is the essential ingredient that makes affiliate marketing a potentially profitable and worthwhile endeavor.

    For many newbie Internet marketers, attracting suitable traffic is the greatest challenge. While you should always focus on creating high value and composing high-quality content, it is worth noting that some online marketers are able to earn decent affiliate commissions by referring customers to affiliate sites using content that, to put it kindly, is of less than average quality.

    But of course, super affiliate marketers who provide customers with high-quality content gain not only customers’ respect, but also their trust and loyalty. And by winning the customers’ trust, these affiliate marketers get recurring commissions from loyal consumers’ repeat purchases.

    What are the top ways that super affiliate marketers use to drive heavy traffic to their sites?

    Article marketing

    Creating valuable content is at the heart of nearly every successful Internet marketing endeavor. Submitting articles to article directories such as EzineArticles.com and Buzzle.com is a key strategy used by many affiliate marketers. And it usually works like magic.

    The key to driving traffic to your affiliate site is to write highly relevant and keyword-rich content. So before you compose a piece for article directories, you need to determine the best keyword that you want to optimize your content for, to achieve results for the affiliate product you’re promoting.

    Check to see if an article directory allows for linking to affiliate sites first, though. Always keep in mind that you need to play by the article directory’s rules or you run the risk of getting banned.

    Blogging

    Blogging, for some, is the pinnacle of Internet marketing, and many online marketing gurus say that every company should blog if it wants to engage with customers more effectively. Affiliate marketers certainly could benefit from the opportunities that blogging can produce.

    Blogging enables you to update your customers about your latest promotions on a regular basis. With a blog you can create comprehensive product reviews or air your thoughts about various issues that relate to the products you are promoting.

    You don’t have to promote every time you blog. You can provide value for your customers by occasionally blogging on how-to topics — or entertain them with funny videos and photos.

    Social Media

    Twitter, Digg, and LinkedIn are among the top traffic referrers. But there’s a relatively new kid on the block that you should be aware of: Pinterest.com. Pinterest is barely two years old, but it has already surpassed other social bookmarking sites to become one of the leading referrers of traffic, next to Twitter and Facebook.

    The great thing about all the methods we’ve described above for promoting your affiliate products is that every one of them is free. With affiliate marketing, you won’t have to worry about skyrocketing overhead, in contrast to selling your own products online.

    Conclusion

    Affiliate marketing is clearly a potentially lucrative marketing strategy that offers new folks a taste of how online marketing operates.

    We have a wide range of online marketing options available for you to help boost your affiliate marketing. To find out more about your options, contact us today.

  4. Affiliate Marketing Tips: Making it Big with Authority Sites

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    Are you an affiliate marketer looking for marketing tips to help you succeed online?

    Then you’re in luck. This one’s for you.

    Because of Google’s latest update, dubbed Penguin, you could be having a hard time ranking your own affiliate website. Post-Penguin, a lot of sites have been negatively affected, with their rankings dropping substantially. Some even woke up and discovered their sites had disappeared from Google’s index.

    Naturally, marketers are extremely worried about where all this could lead.

    But it seems that the latest update Google rolled out will hold for the long term. That’s because Penguin is all about giving value to authority, quality, and relevance. And that’s what this entire search engine ranking game is all about.

    If you are new to affiliate marketing, that might discourage you in a big way.

    However, on the flip side of it, Penguin has actually created new opportunities for newbie affiliate marketers to make it big online. The best thing you can do these days is to ride on the solid reputation of authority websites by hosting your content on them.

    How’s that possible? What are authority sites and how do you get them to host your content?

    Sites familiarly known as web 2.0 sites like Tumblr, Yahoo! Voice, and Blogger, as well as video sites like YouTube and DailyMotion are authority sites. These are some of the biggest authority sites out there.

    Post-Penguin, there have been reports that content hosted on Blogger that disappeared from Google’s index has recently resurfaced. That missing content is actually sitting pretty on Google’s first page now.

    If you are a newbie affiliate marketer, we’ve got some nice affiliate marketing tips that you should take advantage of in order to dominate your niche with the help of authority sites.

    Use Tumblr or Blogger as your blogging platform
    Your new content will have a chance of ranking faster on the search engines if it’s hosted on either Tumblr or Blogger. That’s what recent experiments have shown. However, if you’re just starting out, you should probably choose Blogger over Tumblr.

    Why? Is Blogger any better? Not necessarily, but there is one very powerful reason to go with Blogger: It is owned by no less than Google.

    That being said, Blogger admittedly has a lot of shortcomings. It falls short of the user-friendliness of WordPress. But Blogger is relatively easy to customize, both on the dashboard and the HTML side.

    For your Blogger.com site’s name, choose one that is keyword optimized. Use a blogger name with the keywords that your affiliate marketing campaign is optimizing for. If you are selling car DVD players, for example, choose CarDVDPlayer.Blogspot.com as the name for your Blogger-hosted blog’s name.

    Upload videos on top video-sharing sites like YouTube
    YouTube is still the biggest and most visited video site on the planet. It is the largest in terms of videos uploaded and it is the most popular in terms of the number of visits per day. Above all, like Blogger.com, YouTube is owned by Google.

    The search engines are favoring video even more than they used to. That should make you want to step up your online video marketing for your affiliate campaigns.

    However, you should also distribute your content on other video sites. Some of the top choices would include MySpace, Vimeo, DailyMotion, and Videofy.me. These sites also have the ability to provide your campaign with a much-needed boost in traffic.

    Other affiliate marketers have noted that some of the videos they posted on DailyMotion showed up on the search engines way ahead of the ones they posted on YouTube.

    Conclusion
    Now is your time to make it big online. Follow these affiliate marketing tips and you won’t have to wait very long before you see your first affiliate sales.

  5. Affiliate Marketing Tips: Keyword Research

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    Affiliate marketing is a lucrative segment of the Internet retail promotion industry. Briefly, it refers to marketers selling other people’s stuff for commission.

    Affiliate marketing continues to attract many online sales specialists because it’s still one of the best and fastest ways to make money online. If you could use a few great affiliate marketing tips, you’re in luck: this article will walk you through the steps for finding the best set of keywords for your affiliate marketing campaigns.

    Finding the right keywords for the markets you wish to dominate online is a critical step toward online marketing success. Without determining the words that your target audience is using to find the products or services you wish to market, you can’t properly optimize your pages for those keywords. And if you don’t do that, your business might as well not exist online.

    It’s keywords that will enable your customers to find you. So let’s look at some of the basic strategy involved in finding the right set of keywords you need to optimize your affiliate pages.

    Use Google AdWords Keywords tool
    There are many great keyword tools out there that offer comprehensive keyword research services. Some are free and some are available on a subscription basis. But one of the best that many marketers swear by is Google’s very own AdWords keywords tool. It’s free and it’s extremely reliable.

    There are a number of steps you have to take in order to get to the precise set of keywords you need with this awesome tool. Let’s assume you’ve already signed up for Google AdWords keywords tool. Here’s how to dig for those keywords.

    Step 1. Key in the primary set of words or phrases for your products or services in the “Word or phrase” section.
    For example, if you’re running a keyword research for affiliate marketing business that has to do with gadgets from China, key in the terms “gadgets from China.”

    Step 2. Choose exact match types in the “Match Types” section on the left sidebar of the page.
    Choosing exact matches allows you to see the precise number of searches that occur on a monthly basis for the different specific keywords that relate to the term “gadgets from China.”

    Step 3. Click on the “Advanced Options and Filters” link just below the word or phrase section.
    Selecting the country. If you’re targeting the entire online market, choose All Countries under the “locations and languages” section. On the other hand, you can choose a specific natiion to see how many searches are coming from, say, the U.S. for the search terms you will be optimizing for.

    Selecting the volume of competition. Under the “Filter ideas” section, click on “Competition” and select “Low” to show results for keywords with low competition. Finally, click on the “Search” button.

    There’s an excellent reason why you should choose keywords that have low competition. First, if you are an affiliate competing in a highly competitive market, it could take somewhere between three to six months before you see your first sale. Second, choosing keywords with low competition is the easiest to rank for. Some could rank you on the search engines within a matter of a few days.

    Assuming you’ve chosen keywords with low competition, put priority on those with a high number of searches, but don’t discount the ones with only a couple of hundred keywords.

    Conclusion
    There you have it, folks: quick and easy affiliate marketing strategy for finding the right keywords for your online marketing campaigns. Follow these easy steps when you prepare all of your campaigns, and you will find that competing online is easy, once you have identified the right set of keywords.

    If you are just starting out in affiliate marketing and you would like to explore some of the options that could boost your campaign, contact us today.

     

  6. Affiliate Marketing Strategies for Newbie Internet Marketers

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    This article will discuss some of the most effective affiliate marketing strategies you can use to counter the effects of Google’s latest update, dubbed Google Penguin.

    Affiliate marketing is still one of the fastest ways to make money online. While it’s true that selling your own products online can lead to more substantial profits, the amount of work necessary to create a seamless system for your online business can be quite staggering.

    Fortunately, Google’s Penguin update has provided affiliate marketers with ways to dominate certain online markets with ease. Here are a few effective ways to build an online business based on affiliate marketing. Adopt these strategies, and you could be making significant money in less than three to six months.

    Choose a product to sell
    If you don’t have a product to sell yet, make an honest assessment of your passion or your area of expertise. Write up a list of products or services that are in line with your passion or your expertise.

    Once you’ve determined the products that are in line with what you’re good at, start looking for those products on affiliate marketing networks such as LinkShare, ShareASale, and CommissionJunction.

    Find the right set of keywords to match or describe your product exactly, so you can rank easily and high on the search engines
    Customers use a set of keywords to find products on Google and other online directories. It’s highly recommended that you use the Google AdWords Keyword Tool to find keywords to associate with your products or services.

    Use those keywords consistently throughout your Internet marketing campaign in order to rank prominently on search engine results pages.

    Host your content on authority sites like Blogger, Tumblr, or Yahoo! Voice
    If you are just starting out as an affiliate marketer, it could be especially difficult for you to build an online business from the ground up. However, there’s a promising way for you to compete against the big boys these days. Google now favors content that is hosted on authority sites such as Blogger, Tumblr, and Yahoo! Voice. Content that gets hosted on these sites and other authority sites tends to rank faster.

    Create lots of YouTube videos
    There’s no Internet marketing technique that makes more money than video. Video ranks faster and higher on search engines and it’s more interactive. Simply put, search engines just love video.

    One of the best things about online video marketing is that not many online marketers are taking advantage of it yet. Explore the opportunity and host your online videos on YouTube, because that is the default video-sharing site of the Interwebs.

    Promote your content on Facebook, Twitter, and Pinterest
    You probably have lots of contacts on Facebook, Twitter, and Pinterest. Just those contacts alone will probably be enough to get your operation underway. Recommend your products to your friends and contacts on these sites.

    Affiliate marketers are in for a treat these days, because by employing video and getting their content hosted on authority sites, they now have a greater chance of making it big online — and amazingly fast.

    With these affiliate marketing strategies, you can say goodbye to the notion that it takes about three to six months to land your first affiliate sale. Take advantage of these strategies and do them on a consistent basis, and you’ll see results much sooner than you expect.

    Conclusion
    If you’ve got very limited options to sell your own product online, then you should explore affiliate marketing. It’s still one of the swiftest and most lucrative ways to make money online.

    And if you are looking for ways to boost your affiliate marketing campaign with various online marketing methods such as content marketing, SEO and SMO, contact us to find out more about your options.

  7. Affiliate Marketing Tips: Piggybacking on Authority Sites

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    Image from News.Nick.com

    If you’re an affiliate marketer who is just starting from the ground up, you’ll want to reach this article. Lately, many folks are finding it challenging to rank websites because of Google’s Penguin update. Lots of sites have taken a huge hit from Penguin and have seen their rankings fall substantially (though there are ways to recover).

    In extreme cases, some affiliates even found their sites de-indexed from Google. Now marketers are crying foul. “Quick! Kill the Penguin before it lays eggs.”

    Unfortunately, it looks like the new SEO rules are going to be in place for a long time. Why?

    Google is giving more value to authority — for example, relevance and quality. The search giant always weighted such factors, but now they receive even more. So if you’re a newbie marketer, this could smash your hopes of making it big on the Internet.

    But there’s still a way for you to score big online; by piggybacking on authority sites by hosting your content on them.

    How exactly can you do this, and what are authority sites, anyway?

    Web 2.0 properties such as Blogger and Tumblr, and video-sharing sites like YouTube and Metacafe are considered to be among the best authority sites on which you can host content these days. One test showed how one blog hosted on Blogger.com that “fell by the wayside over four years ago” recently found its way up to the first page of search engine results after Google rolled out Penguin.

    So if you’re a budding affiliate marketer, consider the following tips to get ahead in your niche:

    Create a blog on Blogger or Tumblr
    According to recent studies, your content will have a better chance of ranking higher on the search results if you host it on an authority domain like Blogger or Tumblr. If I were just starting out these days, I’d use Blogger.

    Why?

    Blogger is owned by Google.

    Blogger may not be as user-friendly or customizable as WordPress, but once you get the hang of Blogger, posting content on this platform becomes almost as simple as posting content to Facebook.

    For best results, create a Blogger.com name/URL that contains the keywords that will optimize your affiliate marketing campaigns. For example, if you’re marketing HD TVs, your Blogger-hosted domain should look something like besthdtv.blogspot.com.

    Host videos on YouTube and other top video-sharing sites
    The default site for online videos these days is YouTube. It’s the most popular and the largest, with more than two billion views on a good day. Best of all, YouTube is, again, owned by no less than Google.

    Because search engines are now placing greater value on video, you should step up your video marketing efforts and start posting content on YouTube. But don’t discount other video-sharing sites. Sites like Vimeo, DailyMotion and, yes, MySpace also enjoy huge followings. The resulting traffic from these sites could be considerable. In fact, one affiliate marketer reported that a video he posted on DailyMotion outperformed the one posted on YouTube.

    Conclusion
    Newbie affiliate marketers, now is your time to shine. By following these affiliate marketing tips, you won’t have to wait three to six months before you see your first sale come in. By piggybacking on authority sites, it might only take months, weeks, or even days until your first order comes in.

    If you want to learn more about blogging and social media marketing, contact us and we’ll be happy to walk you through your options.

     

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