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Category Archive: Blogging

  1. The True Value of a Blog Comment

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    Hopefully, blog comments are already a part of your offsite SEO strategy, or at least a part of your overall online reputation marketing strategy. It may not seem like one blog comment can make a big difference in the grand scheme of your marketing campaign, but when properly nurtured, blog comments can be collectively responsible for a massive influx in both site traffic and perceived online authority.

    Potential Benefits of Blog Comments

    articleimage767Potential Benefits of Blog Comments

    Blog comments are some of the most worthwhile posts you can make online—as long as you make them strategically. Blog comments are a free resource, so use them as often as you can to start building your reputation. These are just some of the benefits that blog comments can carry.

    Increased Traffic

    First, blog comments can increase traffic to your site or to whatever page or profile you end up linking to. Some blog sites will allow you to create a profile, which will in turn give you the opportunity to link back to your homepage. Users who like your comments regularly can check out your profile and end up at your site. Even simpler, if you mention your site in a content (appropriately), or mention a link to one of your specific pages, that page will gain more visibility, and you’ll see increased traffic as a result. This effect compounds with every mention.

    Improved Ranks

    As long as you’re linking to a page or mentioning your brand name, your comments will also increase your site’s rank in major search engines like Google. Google takes a number of offsite factors into consideration, but one of the most important factors is the frequency and quality of your offsite mentions. If links to your pages are posted in a relevant conversation (or mentions of your brand name to a similar effect), you’ll gain more domain authority, and you’ll rank higher for almost any keyword relevant to your business. Just be careful with this strategy—too many links from one source or low-quality links could actually hurt you in the long run.

    Better Relationships

    Bloggers live and die by their reputations, and most of the blogs you’ll be using as grounds for your comments are going to be run by nearly-famous bloggers. If you comment on their articles with enough tact and enough frequency, you’ll easily be able to build up a professional relationship over time. Leveraging the power of those external authorities is invaluable in boosting your own reputation, and as you guest blog more frequently, you’ll have more opportunities to extend your potential reach. If your businesses allow it, you could even work together on a mutual project.

    Strengthened Reputation

    As you post on more blogs and get involved in more communities, eventually you’ll be able to build a reputation for yourself. While posting, you should be leveraging the power of a personal brand rather than a corporate brand; with this strategy, you’ll become known as an involved expert in the industry, and you’ll be able to attract more potential clients and customers as a result. The improved reputation you’ll enjoy as a participatory member of multiple interrelated communities is a gateway that will lead you to increased success in all other areas.

    The Exponential Value of Blog Comments

    articleimage767 The Exponential Value of Blog Comments

    Posting one blog comment is not going to help you on any front. But if you start engaging with multiple comments and getting involved on multiple fronts, eventually you’ll start to see some traction. And if you continue that momentum, and commit to consistently stepping up your involvement on all sides, eventually you’ll start to see massive payoffs.

    The value of your blog comments is directly proportional to the frequency and quality of your comments. As long as you’re contributing beneficial information, and as long as you stay consistent in your posting efforts, the increased traffic, ranks, relationships, and reputation you enjoy will start to exponentially increase.

    When you first start leveraging the power of blog comments, don’t be discouraged if you don’t see results right away. Blog commenting is a strategy that requires patience and nurturing over a period of months, if not years, but the end result is a massive wave of new traffic and new interest—and all it cost you was the time it took to commit your posts.

    How to Incorporate Better Blog Comments Into Your Strategy

    articleimage767How to Incorporate Better Blog Comments Into Your Site

    Even if your offsite SEO strategy already has a place for blog comments, there are always ways to improve your overall strategy.

    Developing the Personal Brand

    As I mentioned before, when you’re trying to build the power of your blog comments, it’s best to develop the influence of a personal brand rather than a corporate brand. Comments from an individual poster are generally viewed as more trustworthy and more personal than those from a corporate counterpart, and it will be easier and faster to build your reputation as a result. As long as you’re tying your personal brand into your corporate brand, your company will still get to enjoy all the benefits.

    Finding the Right Blogs

    Finding appropriate blogs for your commenting strategy is another important element of your campaign. These blogs need to be relevant to your industry—preferably your specific area of expertise, but any industry-specific blogs will suffice. Look for blogs with decent comment volume—high amounts of commenters means your comments will get substantial visibility. You’ll also want to diversify the types of blogs you comment on; you’ll need to maintain a common thread between them, but the more domains you operate on, the more visibility you’ll get.

    Linking the Right Material

    When you post comments with links, make sure you’re linking the best possible material. Use blogs from your own site or deep pages with high-quality information. Above all, make sure your links are both appropriate and valuable for the conversation. Otherwise, you might get penalized or worse, you could be seen as a spammer by the community. Don’t link every post; instead, vary things up with brand mentions and comments with no links at all.

    Continuing the Conversation

    The best way to earn your reputation as an authority is to follow conversations through to their natural ends. Rather than posting one comment and leaving the page, stick around and see if anyone follows up with you or adds their own insights. Respond to them diligently, and keep the conversation moving to generate more attention to your expertise.

    Making Repeat Appearances

    While it’s important to diversify your blog sources, it’s also important to make repeat appearances on your most important blogs. Visit new articles by the same authors, and post new comments. Over time, your shared audience will come to recognize you as an authority in your field.

    Following Up on a Daily Basis

    It’s also important to commit to this strategy. Blog commenting is not a campaign that garners you instant recognition or a sudden increase in web traffic. You’ll need to take some action for your blog commenting strategy on a daily basis, whether that means following up on your previous comments, making a new comment, or just working to get to know your audience better. Align your blog comments and personal brand with your social media strategy, and soon you’ll create a mini online empire where your reputation and visibility earn you the respect and interest of your potential clients.

  2. 6 Ways to Use Someone Else’s Blog for Your Own Gain

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    The number of free resources available to business owners looking to improve their online visibility is astounding. There are free integrations and data aggregation platforms, like Google Analytics, profile and engagement platforms, like almost every social media channel in the world, and all kinds of tools that exist solely to make the processes of SEO, online branding, and marketing much easier.

    There are so many external tools that sometimes, business owners forget what a rich network of resources exists in the form of outside blogs. There are many ways these industry-related blogs can be used to bolster your own reputation and online marketing strategy:

    1. Learn.

    articleimage758learning

    My first suggestion is perhaps the most obvious; read external blogs to learn more about your industry, as well as recent developments that you could harness for your own blog. The more resources you have to learn from, the more diverse and well-read your blog will become.

    Rather than directly copying or transforming any of the posts you read, try reimagining a new angle for them. For example, if one of your indirect competitors takes a strong stance on a particular issue, take the opposite stance or examine an element of the argument that they didn’t touch on. Otherwise, you can allow the new information to simmer in the back of your mind, for occasional use in your future blogs. Reading regularly will make your writing more knowledgeable and therefore, more authoritative.

    Collect a series of blogs to use for this purpose; you can aggregate them using a newsfeed application, or simply have them as bookmarks in your web browser. Be sure to check them out on a regular, preferably daily, basis.

    2. Guest Post.

    Guest posting is still one of the most effective online marketing strategies available, especially if you’re aligning your personal brand with your corporate brand. By guest posting on an external site, you’ll gain visibility with a new audience and borrow some of the authority of the host site to propel your content forward. Guest posting on multiple sites can build an appeal with a mutually shared audience, and eventually establish yourself as a leading and reputable authority in the field. Including links to your social profiles can also help build your social following, which in turn will boost your site traffic and brand recognition, and including backlinks that point to your main site can also boost your domain authority.

    Getting your content posted on external blogs isn’t as hard as you might expect. For most external blogs, all you’ll need to do is ask the writer or webmaster for a guest posting opportunity, and send along a pitch for a topic they might find valuable. In some cases, you might want to build your reputation as a regular commenter first. In others, you might want to include links to your other content as an example of your work.

    3. Attract Content.

    The opposite strategy can also be effective. Rather than taking your content and guest posting it on a popular external blog, you’ll be offering the external blog’s writer a spot on your own blog. While you may be reluctant to allow someone else’s words and voice on your blog, especially if you’ve spent a significant amount of time developing the perfect brand voice and blog platform, doing this is a mutually beneficial and highly valuable strategy.

    If your writer of choice already has a substantial loyal audience, chances are that audience would love to read the writer’s new piece on your site—that means an immediate flow of new traffic and new readers. Plus, the writer will be motivated to publish links to his/her blog on your site on his/her social media profiles, which will add to your site’s visibility and increase your domain authority at the same time.

    Finally, having multiple high-profile writers post blogs on your site can make you seem more authoritative for new visitors. For example, if a new visitor stumbles across your site through a simple search and sees multiple industry leaders featured on your blog page, that visitor will be more likely to associate your brand as a leader in the industry.

    4. Comment.

    articleimage758comment

    Commenting on external blogs is a very simple, but very powerful act. It may not seem like much, and a single comment isn’t going to skyrocket your brand visibility, but over time and when compounded with the effects of a consistent, frequent commenting strategy, your brand comments can culminate in a commanding effect.

    When commenting, it’s best if you use the power of a personal brand, rather than your corporate brand—this will encourage trust and more personal interactions. Comment appropriately, adding value to the conversation when you can and including deep links back to your site when possible. If you comment consistently, the audiences of your favorite blogs will come to see you as an important and valuable contributor to the community, and your corporate writing will get more attention as a result. Plus, all your link building and brand mentions will increase your domain authority for SEO.

    5. Get Reviewed.

    articleimage758Get Reviewed

    This strategy is perfect for product-based businesses, though service-based businesses might also find a use for it. When searching for a new product, most potential new users seek out reviews and opinions of their peers before making a final decision—this is the case for practically any product in practically any industry. High-profile bloggers, whose blogs you’re already reading on a regular basis, tend to have the strongest opinions on these products, and they carry the most weight with prospective buyers because of the level of respect they command.

    Offer a free sample of your product to one of these high-profile gust bloggers in exchange for them writing up an honest review on it. The blogger will enjoy the free product as a gift, and you’ll enjoy the benefits of getting your product mentioned on the web. Hopefully, the review will go well, and that review post will convince multiple new buyers to go with your product.

    6. Share.

    Last but not least, simply sharing the content of external blogs can be a beneficial strategy. Your social media campaign demands new posts at a near-constant rate to satisfy your followers, so sharing an external article can take some of the pressure off you to make your own content. Sharing from multiple sources can convey a sense of connectedness, building your own community from pools of different audiences and showcasing your authority in the industry. Plus, sharing content from an external source regularly can influence that source to respond by sharing some of your content in turn. Sharing content builds relationships, and relationships are the driving force in strong online communities.

    While as a general rule, you can use any blog related to your industry as a platform for these strategies, it’s also wise to avoid posting directly on a direct competitor’s blog. Doing so could mark you with a negative reputation.

    Otherwise, start taking advantage of other blogs as much as you can. The more you build your brand in line with the network of bloggers around you, the greater your reputation will grow and the more traffic and leads you’ll receive as a result.

  3. 10 Ways to Improve Your Writing Style with Ease

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    Having trouble keeping your readers spellbound? It might not be your content, but your style that is causing them to yawn unnecessarily. To amp up the voltage from your writing, you need to focus on the style demands from: your reader demographic, your authentic voice, and the proper mechanics of writing.

    Your 10-Step Plan Towards Attention-Grabbing Copy

    Isn’t it amazing that a topic written by one person can be so much more thrilling than another? The difference is not in the details and facts, it’s in the way it is written. Writing well is a skill that needs to be honed over time, but there are some basics that anyone can use to get to a level of ease with their writing that may have previously eluded them. Here are 10 ways to improve your writing style that will show dramatic improvement in the copy you publish:

    articleimage341Write with Your Targeted Audience in Mind

    1. Write with Your Targeted Audience in Mind – The first step is to always write for your intended reader. The reason for this is because what interests one demographic does not necessarily interest another. Knowing your targeted reader helps you to write copy of interest to them, by taking their preferences into account – even before a single word is written on the page. For instance, if you are writing for a group of business owners, they will be more interested in facts and figures than when you are writing copy for a fashion magazine, in which you will want to focus on look and feel.

    2. Outline Your Main Ideas First – Once you know who you are writing to, then pick a concept of interest to them and outline the main ideas so that you can start with a coherent framework in mind, instead of just winging it. Once you get the hang of outlining your start, middle, and end, you can often do this step in your head. If your outline is too long, start trimming.

    articleimage341keepitsimpleandshort

    3. Keep It Short and Simple – Each main section of your outline should be easily encapsulated in short paragraphs. However, if you are writing more than just a feature article, your outline may need to focus on themes for individual chapters first, and then break it down into noteworthy ideas related to the theme for each main section of the chapter. The point is to make each idea easy to read, easy to digest, and not overwhelming or wordy. Avoid run-on sentences, blocks of run-on paragraphs without subheadings, and chapters that are too lengthy to digest in one sitting.

    4. Avoid Redundancy – Get straight to the point. If you repeat yourself in writing, it comes off as dawdling. Do not repeat ideas, unless you are adding useful information, like when you use a story, metaphor, or an example to clarify the thought process. Do not use multiple words with the same meaning in the same sentence.

    5. Use an Active Voice – Passive verbs in your sentences make the copy less exciting, so use active verbs that create action in the story. Present tense is also a good way to draw the reader into the moment with your story, instead of having them focusing on the past or future. Anytime your subject is not taking direct action and instead, is being acted upon by other agencies in your sentence, revise it to active voice to make your copy style more powerful.

    6. Show, Don’t Tell – Fiction and creative writers will have to focus on also being descriptive, to create a 3-D world with their words. That means that they will need to also show what their characters are thinking, what they believe, and how they feel by what they do, instead of telling the reader what to think about those actions. They will need to be good at describing things in a new way, rather than using common words that are flat and uninteresting.

    7. Provide Examples, Metaphors, and Stories – Even if you don’t write fiction, and want to write blogs and/or magazine articles, you can still benefit from showing the reader what you mean, via examples, metaphors, and stories. These types of techniques can make your style riveting and addictive, as well. It also provides a way to engross the reader on many levels, by invoking a common experience that triggers memory and, sometimes, sensory feedback.

    8. Be Creative with Layouts – Your writing style isn’t just about the words on your page. It’s also about how those words are laid out on the page. Take advantage of formats that can make your writing style easy to read and concise, like bulleted or numbered lists. Don’t overlook the use of whitespace to make your writing easy on the eyes. Separate a large paragraph into two, if you need to add whitespace. This is particularly helpful for web copy written in successive paragraph. These consecutive paragraphs have a tendency to run into each other visually when they are on a computer screen.

    9. Do an Editorial Review – With so many tools that can help you spell check and proofread, there is no reason not to do an editorial review of your own work. Good spelling and grammar makes your pieces look professional. It makes your style more polished. However, if you want to get some more insight into your style, you can get a professional critique for samples of some of your writing and use the advice to propel your work to a new level.

    articleimage341practice3x

    10. Practice, Practice, Practice – Every piece of copy you write is a chance to improve your writing style. Give it your best every time, and you will improve from the simple act of doing it over and over. If you spend years writing, you will be able to look back at your first attempts and see a vast difference in your style as it progresses and you learn more. The key is to never give up learning new ways to express yourself with your own authentic voice.

    Every writer has a different style that they eventually adapt as their own. It can be a product of years of experience and training, or the result of an experiment in writing that proved successful with their particular audience. Each individual writer will ultimately progress on their own path, creating copy that echoes their own personality, even as it attempts to pull the reader into it. Those that master the craft of writing with unique styles, no matter how it ends up, will end up with a loyal grouping of avid fans and readers. For people trying to build an online business, the art of writing copy that is entertaining, informative, and persuasive can yield a return on their investment by closing more sales and creating a bigger audience of potential buyers and marketing leads as years go by. For writers who simply want to excel at their craft, it can help them generate a unique voice that audiences associate as their personal brand and is as good as money in the bank. Either way, it is a satisfying way to polish your professional image and find new ways to express your inner you.

     

  4. Five Ways to Decrease Bounce Rate in Your Blog Posts

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    Blogging has become a popular pastime, both for fun and for earning money. Lots of people have studied and put into practice tips that will help them drive traffic to their site. But getting people to visit your blog is only the first step. If you can’t get them to stay, or to come back on a regular basis, all the traffic in the world won’t mean much at all.

    Enter the term “bounce rate.” Bounce rate is how many visitors go to your blog and just hightail it out of there. If you have a high bounce rate, too many of those visitors are doing just that—leaving—and not taking time to click around your site. The goal is to keep the bounce rate as low as possible, because the lower it is, the more people are loyally reading through your blog links. However, it can be a challenge to get and maintain a low bounce rate, so here are five tips on how to get your traffic up with fewer bounces.

    articleimage330  Driving Traffic

    1. Driving Traffic

    One method of lowering your bounce rate is to start at the beginning. By targeting the right kind of audience, you’ll start with a higher likelihood of people who are interested in what you’re saying. So, don’t advertise your music blog on a recipe website, at least not in the early stages. Otherwise, you’re losing valuable time. There may be some interested folks in there, but there may not. Promote your blog to like-minded people and you’ll get a higher rate of interest from the get-go.

    Once your readers arrive, make sure your blog loads quickly and smoothly. If you’ve ever visited a page that loads slowly (I think we all have), you know it doesn’t take much to say “forget it” and close the page. Today’s society is high-speed, and if people can’t read your blog right now, they’ll go somewhere else instead. Slow load times will keep your bounce rate high, even if the people who are initially coming to check you out have an interest.

    articleimage330 Well Written Content

    2. Well Written Content

    This is one of the most important things when it comes to blogging successfully and reducing your bounce rate. Don’t just slap random stuff up there and hope it works. Writing quality content can take some time, but it’s well worth it, because that’s what will get people to be loyal readers of what you have to say. Get creative and be unique with your content, too. Standing out from the crowd is a great way to earn fans. If you look like everyone else, you’ll be lost in the sea of bloggers. Be fun and engaging with your readers. The more they feel like they know you and can relate to what you’re saying, the more likely they are to stick around and see what else you have to offer.

    Also, make sure you don’t get stuck writing in the same way all the time, because that lends to boredom and losing your crowd. Practice using different kinds of tones. For example, one time your blog may be informative, so it’s chock-full of information. The next time, you can write an opinion piece, letting people know your thoughts on any given subject you happen to be talking about. Throw in an open-ended blog on occasion also, where you’re asking for input and what your readers think. Nothing engages the fans like getting to share their thoughts. It creates a sense of relationship and grows loyalty, lowering your bounce rate.

    articleimage330Make It Readable

    3. Make It Readable

    As a general rule, people get turned off quickly by a giant wall of text, because it seems like an awful lot of reading. That doesn’t mean you have to cut it short, though. Whatever the length, readers are more likely to stick around if you make it easier by including things that break up the monotony. Try bulleted lists, using headers, or even just smaller paragraphs. All of these will go a long way toward making your blog reader-friendly. Another tip is to try to make your site mobile-friendly. So many people are using their smart phones for the internet now that it pays to have a site that is easy to read on these smaller devices.

    4. Proper linking

    When people click on a link to go to your blog, have them first directed to a summary, instead of the whole page. If you’ve done a good job writing and it catches their attention, they’ll have a thirst to finish reading. By starting with a summary, the next click will be on your blog, and they’ll be more committed to you. From there, they’ll be more likely to click on other links that you have on your pages. Just make sure the summary is unique and exciting, or you might still lose your potential reader.

    Once you have your reader committed to reading your blog post, you should help them find other posts they may be interested in. There are lots of different links you can provide that will do the job. For example, you can have a link for the most popular posts. If your reader can access those with a simple click, they’ll get a chance to see what everyone else is hooked on, and it will whet their appetite for more. Or, try posting a link for the most recent posts. Some people are interested in the more up-to-date blog posts you have to offer. This may be because they feel older stuff could be outdated and irrelevant. Whatever the reason, if they can see the new stuff, they’re likely to check it out.

    5. Ditch The Over-done Ads

    Having ads on your blog site is not a problem. Having the wrong amount or poorly placed ads is. If there are tons of ads all over the place, it won’t feel like a welcoming environment; it will feel more like a business pitch, regardless of what you’re writing about. So, be careful not to overdo it. Similarly, ads that are in bothersome places will quickly drive people away. For example, have you ever seen a blog where the ads are blocking part of the writing? It’s incredibly annoying, and you can’t get around them without copying and pasting the text into a word document. No one, and I mean no one, wants to put that kind of effort in to reading your blog. It’s your job to make sure they’re not bothered by poorly placed ads. If they are, they’ll be gone in a flash, and they’re probably not coming back any time soon. This means a higher bounce rate.

    The internet is incredibly vast, and blog competition is increasing all the time. But that doesn’t mean you’re doomed to suffer from a high bounce rate. By following these simple tips to get people to your blog and get them to stick around for more, you’ll lower your bounce rate and raise your popularity.

     

  5. How to Increase Your Blog Traffic in 30 Minutes

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    Increasing your blog traffic in 30 minutes is a tall task, but there are ways that you can make this happen. You can use any of the steps laid out below to bring in more readers in 30 minutes. However, you must remember that you can grow your readership in the half hour after that, as well. You can go for short term results, but your ultimate goal should be loyal readers who come back in the future.

    Take the steps listed below as a framework for growing your readership. You may not gain a thousand followers before the hour is out, but you may see instant gains. These instant gains should cause you to do even more to improve your blog.

    articleimage327 Choose Trending Topics

    Choose Trending Topics

    You could spend a half hour every day bringing in new readers if you spent some time writing on trending topics. You must be willing to write about something that is trending on social media or that is controversial. You cannot worry about what people think. Some people will absolutely hate what you say, but they will come to find out if you have more to say in the future.

    The people who hate what you write are going to tell all your friends how terrible your blog is, and all their friends are going to come to your site. You have increased your readership among a group of people who do not even like you. You must remember that some of the people who were referred to your hatefully will leave your blog enjoying it and wanting more. Any press is good press.

    The people who visit your blog because they love what you are saying are even more likely to return. They will refer more people because they have positive things to say, but they do not refer many more people than those who do not like you. People say they will stop reading a blog, listening to a radio show or watching a TV show, but they simply cannot stay away. Your blog does not have to be a train wreck, but your blog should be a place where bold ideas are presented boldly. People respond to passionate ideas, and your passionate ideas deserve to be heard.

    articleimage327 Market Yourself On Social Media

    Market Yourself On Social Media

    Social media is a place where you can create readership that has not visited your blog yet. You can link your blog to your social media accounts so that every new blog post is listed on social media. You could invest some time in a Facebook, Twitter and Tumblr to come away with quite a large following.

    Your Facebook links could be posted to your personal account. Every one of your friends can click the link you provide to visit your blog. If they choose to share your link, all their friends will have a chance to visit your blog. Word can spread on Facebook relatively quickly.

    Twitter is a much more effective way to bring in readers. If you choose to write about something that is trending, you must use the trending hashtag that is associated with your topic on Twitter. You could write about race relations and use the hashtag #racism. Anyone who is searching for that hashtag will see your article link as one of their results. Millions of people search for hashtags every day, and your blog post can spread like wildfire because anyone in the world with a Twitter account can find you.

    Tumblr takes this a step further. Tumblr allows you to bring the content to your readers. People on Tumblr get a preview of the blog post when they see it on their dashboard. They can read just a few lines before they choose to click on the link and visit your blog. If you have several hundred followers, many of them will likely reblog the post. All their followers will see the same post, and this gives many people a chance to visit your blog. Tumblr also allows tagging so you can help people find your contact based on their search for a keyword.

    articleimage327 Partner With Other Blogs

    Partner With Other Blogs

    When you partner with other blogs, you can share links to your work with people who have a larger readership than you. You may partner with someone who has several thousand regular readers, and posting just one link on their site could lead to several thousand hits on your site. Someone who has a popular blog could improve your readership in ten minutes just because of the size of their following.

    You may also want to let other blogs use you as a partner. A popular blogger who posts one item on your blog could easily drive several hundred readers to your site all at once. Their endorsement is enough to bring their readers over, and you will be able to share these readers because people can simply open another browser window just for your blog.

    Write A Follow-Up

    If you wrote a popular blog post or story on your site, you must be willing to do follow-ups to those posts. The people that so enjoyed the first post will jump at the chance to read a follow-up post. You may not be in the mood to write a sequel, but you must be willing to give the people what they want. If you know that a series of blogs is popular, you need to write in that series until you run out of ideas.

    Interact With Readers

    The beauty of social media and blogging in today’s world is that you can directly interact your readers below each post that you write. Your readers can post comments on what they have just read. You can respond to those comments, and the commentary below can become just as popular as the story. Your dialogue may be shared by other people on social media, but you should be sharing this content, as well. When you post your responses to comments on your social media pages, you are urging people to read the content and the comments. People will spend more time on your site reading everything you have to offer, and you will gain increased readership quickly because people will want to tell their friends about the witty new blogger they found.

    Be Persistent

    You must write every day if you want to improve and gain new readers. You can go out and increase your blog traffic in 30 minutes today, but what will you do tomorrow? You must continue to follow the same steps to get better results by the day. Bloggers who allow their blogs to run cold for more than a couple days are often thought to have abandoned their blog. The work you did to gain readership could be undone by a lack of consistency and drive.

    You can change your life with a blog that is gaining more traffic every day, but you have to follow the steps above to gain the readership numbers you are looking for. You can make changes that will increase your readership a half hour from now, but you must have a plan to do the same thing over and over if you wish to be successful.

     

  6. 5 Unique Ways to Think of Killer Blog Topic Ideas

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    Some days it feels as if writer’s block has invaded your blog. You’re staring at a blank Evernote file and trying to come up with something clever to say. But the more you try to come up with something memorable that will stick in your readers’ minds, the more trouble you have writing something. Some days it feels as if you’ve completely run out of ideas.

    You can find ideas for posts and for refining your blog’s niche by looking at similar blogs, reading blog directories like Alltop, or even watching hours of cable. But if you really want to make a splash with you blog, you should look into under-utilized ways to come up with blog topics.

    articleimage312headtolocallibrary

    Tactic #1: Head to the local library.

    On the shelves you’ll find books with information on your blog’s topics that aren’t currently talked to death on every blog in your niche. Pull out a book from thirty or more years ago and look at how the author suggested solving a problem in your niche. If it’s relationships and the “solution” is laughingly dated, you can write a blog post about the “history of relationship advice from the 1960s,” or “how to catch a woman’s eye during the disco era.”

    Readers love seeing how a particular topic has developed over the years, and if there’s a particular topic (like how to do the perfect cat eye for makeup devotees), they’ll love seeing how a classic has held up over the decades.

    On the other hand, you will find some truly outdated advice from older books, and you can re-write the advice from a modern perspective. A book in the “work from home” genre from the 1930’s may advise women to take up sewing or making cakes for extra money, but today’s readers want to learn about a range of home based opportunities for women.

    If you want to harvest the power or Amazon, check out a couple of the latest books in your genre. Write a review post on the latest or most popular books in your genre. Talk about what you loved, what you hated and what’s missing. Post part of your post in Amazon, Barnes and Noble and Goodreads and you can increase blog traffic by getting your name out there on reputable and high traffic sites.

    This is also a great tactic if you’re looking for ideas for an e-book. If you want to know what kind of ideas you can fit into a 400 to 700 word blog post, a traditionally published book will give you an idea of what kind of ideas have real staying power in your niche. If you’re planning on writing a 20,000- word or more e-book, you can use the table of contents in published books to give you a road map for writing your own book.

    As you’re looking through the table of contents, you will find some great topics and main points that you can spin into several blog posts. As you upload them you can use them as teaser for the e book. Each can function as a tool to pre-sell the book in your blog or on Amazon and Smashwords.

    articleimage312 Talk to someone who knows next to nothing about

    Tactic #2: Talk to someone who knows next to nothing about your niche

    Remember all those stupid things Uncle Phil says about smartphones when you see him during the Holidays? He may not understand them, but some of the things that he has to say are a gold mine for topics. Make a list of all the things he gets wrong, and create a “total newbie’s guide to smart phones” or “top ten total misconceptions people have about smart phones.” You already have your research right in front of you, and chances are that many of the things that he’s said or thought over the years other people have said and thought but were too embarrassed to say it out loud.

    Even if your blog is not geared towards newcomers in your genre, you can still use what you learn from Uncle Phil to write a “back to the basics” series for your blog.

    articleimage312Read a book or visit a website that has nothing

    Tactic #3: Read a book or visit a website that has nothing to do with you niche

    Take a trick from fiction writers: if you want to get a new perspective, pick up something completely unrelated to the work that you do. Not only will this give you some perspective that you peers don’t have, it’ll allow you to make connections between two things that appear to be completely unrelated.

    You can grab another bit of inspiration from fiction writers- using the characters in the books as hypothetical case studies in your posts. A character in a thriller whose online identity is stolen makes for a great example of what could happen if a reader doesn’t utilize the security software that you blog about on a regular basis.

    Finding obscure sources for you blog can eventually help you become a leader in your niche. As you develop a reputation for successful risk taking, more people take notice if you and you grown in credibility. Your niche was created at some point by someone coming up with an idea that seemed crazy, and if you’re constantly bringing innovative ideas to the table, you can help set the future of your niche.

    Tactic #4: Run far away from what the crowd is doing

    Remember when every blog post was something along the lines of “The Amazon way of content marketing,” and “Container gardening the Apple way?” It was a great idea, but it got old fast because everyone was using it. Really, who wants to read twelve version of “The Abraham Lincoln method of baking apple pies?” If there’s a trend going on, do your best to go in the opposite direction- fast.

    The more you follow a trend or a meme the faster your brain will turn off and before you know it you’re a “me too” blog. This can be a delicate balance when you’re trying to establish your blog. You want to be relevant and relate-able to leaders in your niche, and if they like you partnerships and can help build your audience. But it’s hard to draw in an audience if your blog is indistinguishable from the pack.

    One rule of thumb to follow is the moment you notice a trend is developing, start working on something completely different.

    Tactic #5: Tell as much of your life story as possible

    What’s the best way to become and remain an original? Stay true to your own story. Write about the time your kindergarten teacher sent you to the corner for stealing little Emily’s blue crayon. If it’s in your memory, it had a profound impact on who you are emotionally. And your readers will relate to you better for sharing something so deeply personal.

    The more that you play on your uniqueness, the faster you can build a brand. There are limitless stories and examples from our lives that we can draw upon, and even if we think no one can understand them, a few readers will come along and tell you how much they could relate to how you felt or what you did.

     

  7. Why Are Businesses so Resistant Towards Having a Blog?

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    A business, by definition, is a firm or organization that deals in the trade of goods, services or a combination of both in an attempt to create a consistent revenue stream. But most business forget that in order to truly engage with both consumers and fellow industry leaders, there needs to be a way to create a line of communication for both sides to tap into.

    That’s where a business blog comes into play. And to quell many of the fears and hesitations that businesses tend to have with starting and maintaining a blog, we’ve compiled a list of tips and simple guidelines to help your business blog stay ahead of the curve:

    articleimage253Post often, post consistently

    1. Post often, post consistently

    If you’re going to go through the trouble of starting a business blog, the very least you can do is be consistent in the frequency of your posts. This doesn’t mean you have to post three times a day. That’s overkill. Once a week, every two weeks or even once a month are all perfect intervals of time that will keep your blog consistent and fresh with new content.

    articleimage253Always Use Creative Commons-approved Media

    2. Always Use Creative Commons-approved Media

    No matter how interesting a photo may be that you came across during a Google search, if it’s an image or video that does not has any expressed permission for reuse, do not use it! The last thing your blog (or your business) needs is a pending lawsuit because you used a copyrighted image without expressed consent.

    3. Don’t Hawk Your Wares

    Your blog is not the place to sell any of your goods or services. That’s what the sales department is for.

    4. The Rule on Calls to Action

    Using a small call to action, or CTA, to point readers in the direction of a potential good or service is fine, but use your best discretion. Normally, the CTA asks readers for simple contact information, like email, in exchange for anything from a free whitepaper to an eBook or presentation.

    5. Optimize for Search Engine Optimization

    Make sure to use a healthy, yet reasonable, amount of relevant keywords within headlines, subheads, copy, meta descriptions and alt tags. The trick, though, it to make sure you’re striking a balance between SEO and maintaining an organic flow to your writing. You don’t want your posts to read like a robot wrote them.

    6. Provide Quality and Relevant Content

    The blog posts should be about your clients. Period. Pick their brains to see what questions they may want answered. Identifying your customers’ pain point will take you a long way when creating new content ideas down the road.

    7. Recycle Your Material

    Don’t write a blog post, publish it and assume that’s it. You can increase the shelf life of your content by purposing it in other ways. Submitting it as a guest post, configuring it into a free eBook or adding it as a social media share or monthly newsletter will help give your content legs.

    8. Don’t Skimp on the Visuals

    In this day and age, most people surfing the Internet can spot a piece of generic stock art from a mile away. It’s lazy, unimaginative, and rarely ever describes the true makeup of your company. Invest a little time and effort into gathering relevant images to use in blog posts. The more local and industry specific you can make it, the better.

    9. Be Mindful of Post Length

    When writing for an online audience, the goal is to be as concise and pithy with your content as possible. On average, most blog posts can fall anywhere between 250 to 450 words; aside from the one you’re reading now, of course. Longer reads should be packaged in the form of a whitepaper or an eBook for the best results.

    articleimage253 Tell a Story or Two

    10. Tell a Story or Two

    Using personal experiences or references within a blog post will resonate more with readers allowing you to connect with them on a more meaningful level. This, in turn, will help with strengthening brand recognition and identity.

    11. Make it Easy to Read and Skim

    Smaller, easy-to-digest sentences will help readers synthesize post faster and much more effectively. It also helps readers grasp the main points of your post without feeling like they have to invest too much time into it.

    12. Establish and Utilize Your Company’s “Voice”

    Your company’s blog should be a direct extension of the people who work for it. Don’t write like somebody you’re not. As mentioned before, your blog should serve as a line of communication between you and your consumer base, so why not communicate openly and honestly?

    13. Gain Authorship

    Enrolling in Google Authorship will not only improve your SEO results, but will also help to establish yourself as a reputable source of information within your respective industry. Just make sure your business has a working Google+ account set up, as it is required.

    14. Don’t Prattle On

    One blog post, one idea. That’s it. Focus your writing and be sure to stay on task from start to finish. The more you ramble on and jump from one tangent to the other, the less likely you are to engage readers, thus stifling the potential success of your blog.

    15. Formatting is Key

    Just like in your English classes in grade school, writing a post that has a distinct beginning, middle and conclusion will help maintain order and chronology.

    16. Edit Your Work

    Haphazardly sending out a blog post with a bunch of unchecked spelling and grammatical errors is like showing up to the first day of your new job in a rumpled, wrinkled suit. It never sets a good impression.

    17. Include Relevant Links

    Using relevant links that send readers to even more relevant information and websites will help to establish you as a credible source. Bonus points if your links can send readers to other relevant pages or posts within your own site.

    18. Share and Share Alike

    Providing social share buttons in your blog will allow readers to send your posts to others via networks like Twitter, Facebook and more. Extending your reach beyond your target audience could, invariably, open you up to an entirely new audience you may not have known you needed.

    19. Promote Your Hard Work

    This goes hand-in-hand with social sharing. Promoting your blog posts on RSS feeds, in newsletters and email campaigns, or even just spreading the news via word of mouth will help posts to gain traction online.

    20. Respond to Reader Comments

    Be responsive to your core audience any chance you get. Whether it’s through blog comments, Facebook message or Twitter replies, keeping the lines of communication are helpful for both sides. Don’t be afraid to curate your comments as well. If someone is clearly spamming or sending malicious comments your way, delete them.

    Outro:

    Granted, starting and running a successful business blog takes a great deal of work and dedication. There are far more moving parts than anyone could have imagined, but here’s the trade off: a successful business blog will not only help you engage in your consumer base on a more personal and valued level, it also gives your business a personality and voice that will ultimately put you on the path to a more successful business, too.

  8. 10 Tricks to Get Ahold of the Editor for a Website or Blog

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    Whether you are looking to get in touch with an editor of your favorite political blog or if you want to submit a piece of your own to your favorite website or content curator, getting in touch with an editor is not always a simple task, especially for a high-traffic website or high-profile editor. Getting to know a few tricks to help with getting a hold of any just about any editor for a website or blog can help you to gain exposure while getting any message you intend to out there for others to see.

    articleimage171Have a Clear Message in Mind

    Have a Clear Message in Mind

    Any time you want to send a message to an editor, whether you are pitching yourself as a freelance writer or if you are looking for other potential opportunities, having a clear message in mind is one of the best ways to remain focused on your objective. Create a list of goals you have in mind before reaching out to an editor and forming any message or email. It is also important to create a draft to look over before sending it off officially. Keep in mind the voice and tone you integrate into any message you want to send to an editor based on their own writing style and personality.

    articleimage171Implement a Professional Signature

    Implement a Professional Signature

    Implement a professional signature into any email you send to an editor for a website or blog to show you are also professional and representing a business or a brand, even if it is for yourself. The more professional you appear, the more likely to are to receive a response, especially if the editor believes he or she has something to gain from continuing a professional relationship with you.

    Use a Professional Email Address

    Use a professional email address from your own domain or website or from another site such as Gmail. Avoid using AOL and MSN emails, as these are considered less professional and more outdated in today’s internet world. Using a professional email address can also help to keep the attention of an editor who may be receiving hundreds of email submissions each day, which are difficult to keep track of individually over time without some standing out.

    articleimage171Have a Professional Website or Portfolio

    Have a Professional Website or Portfolio

    Build a professional website or online portfolio to represent yourself and to be taken seriously by anyone you choose to contact, including editors of online blogs and websites. Having a professional online website and official portfolio helps to boost your credibility, thus increasing your chances of receiving a personal response from any editor you want to contact. Launching a website to represent yourself professionally not only helps you to appear more credible, but it also assists you with standing out to editors who are only looking to work with those who are professional or experienced in the industry you are working in or representing. The more time and effort you put into editing and maintaining your website regularly, the easier it is to find potential editors to work with or to take on any pitches and proposals you have in mind and want to share professionally.

    Build a Social Media Presence

    Building an online social media presence is also a must when you want to effectively reach out to various online editors of blogs and websites today. Reaching out to editors using social media and your online website is much easier with more followers and online “klout”, or impact. The more impact and influence you have, the more likely you are to receive responses from editors who will take you seriously.

    Creating social media pages on Facebook, Twitter, LinkedIn, Intagram, Tumblr, Vine and even Pinterest helps to drastically increase your online influence and the potential for online followers and fans. Any time you create an official online social media page for your business or brand, keeping the same name is essential when you are looking to build your brand’s overall reputation and credibility.

    Research Your Editor’s Personal Life

    Researching your editor’s personal life is another way for you to get more involved with understanding how to better communicate with editors you want to work with in the future professionally. Researching your editor’s personal life is a way for you to discover potential connections you can use when communicating with one another.

    Make a Connection With the Editor

    When you are pitching to an editor and you have researched their own history and type of work they are involved with, incorporating a connection you have together is ideal to help with building a more professional relationship. Integrating some form of connection can help you to stand out from countless letters and emails editors receive daily or weekly regarding various positions and opportunities that other individuals are also seeking similar to you. Helping yourself stand out can be done by building a personal relationship to help editors remember you and what you have to say.

    Share Your Thoughts Via Social Media

    Sharing your thoughts via social media can help you to promote any type of response you are looking for from a specific editor. When you are reaching out to your followers and fans using social media, it is now possible to ask them for helps with “shares”, “likes”, and “retweets” depending on the social platforms you have chosen to use for your own brand, website or professional reputation. The more you update your social media pages, the bigger your reach ultimately is, allowing you to have additional impact and influence online.

    Reach Out Using Email and Social Media

    You can also choose to reach out to editors directly with social media, specifically using Twitter. The more followers you have on Twitter, the more likely you are to receive a genuine response from editors you want to contact, as having more followers means you ultimately have more influence over what you publish and say about others, including the editors themselves. Building the number of followers you have on Twitter can be done by thoroughly researching and understanding any industry you are working in or currently represent. Tweeting and updating social media profiles consistently and frequently also helps to boost the number of followers and fans you have altogether.

    Follow Up if Necessary

    Following up with an editor after two weeks can also be done if you have not received a response and if you are truly interested in pursuing the content you have emailed in the past. Following up is not always recommended if you do not want to pester the editor or if you have communicated with them in the past but you have not received a response. Finding another editor is also possible, regardless of the publication you are interested in.

    Knowing how to go about getting a hold of an editor for a blog or website of your choice is a way for you to save time while ensuring you are maximizing your reach with any message you want to send. Whether you are pitching a new piece to an online magazine or if you want to run a comment to an editor regarding another brand or website you are promoting, knowing what to say and how to do it can ultimately allow you more opportunities in the future.

  9. Three Signs Your Guest Blogging is Doing More Harm than Good

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    Guest blogging can be a critical part of blogging. Becoming a guest blogger on a more well known blog is a great way to gain more hits, and get your name out to your primary demographic. Likewise, better known bloggers can lend their voices to smaller blogs, with exclusive material, to help them get started. But, in spite of the potential gains to guest blogging, it needs to be done carefully and tactfully in order for it to remain effective. Guest blogging done wrong is more than just a waste of your valuable time and energy, but can actively hurt your blog. Here are the three biggest signs to telling if your guest blogging is helping or hurting your image.

    1. Negative Comments

    articleimage95negativecomments

    Keeping an eye on the comments is the most basic way to gauge your audience response. Negative comments are normal, so just seeing one or two negative comments isn’t necessarily a bad thing. Hopefully you’re speaking to a diverse audience, and some of them are bound not to agree with you. However, if the comments are largely negative, you may want to take note. If you receive primarily negative feedback, it may be a sign that you’re posting on the wrong blog. Posting on the wrong blog means that the audience of that blog is filled primarily with people who are not your target audience and are unlikely to look kindly on your views.

    This means that, not only will they be unlikely to visit your blog to read more of your material, but they may also speak negatively of your writing in other areas, spreading negative word of mouth. This negative word of mouth may turn off potential readers who would otherwise be more open to your ideas. For example, say you’re guest posting on a tech blog, and you have a low opinion of Apple. If the readership of that blog is primarily in favor of Apple (even if the blog takes no official stance itself), your posts are not likely to be taken well.

    Readers may mention you in other tech based spaces, where there may be a mix of people who like Apple, and people who dislike Apple. Even those who would agree with your message may be turned off by the negative comments about you, reducing your potential audience. It may also turn readers off from the blog entirely, meaning the owner of the blog is not likely to recommend you to others, and may ask you to stop posting.

    Specific things to look out for in negative comments include specific recognition of your name, or handle. This means that the readers have noticed that your content specifically differs from the content they enjoy. While they do know who you are, it’s not in a good way. This name recognition means that they will be ill disposed towards you in future posts as well. Just by seeing that you wrote the piece, their negative feelings towards your writing may carry over, even if you’re writing a post they normally wouldn’t mind. Another bad sign is if you comment on the blog yourself, and people respond negatively to your comments, based on your previous writings.

    2. Writing for Too Many Blogs

    articleimage95writingmanyblogs

    Another simple way to check if your guest blogging may be hurting you, check how many blogs you write guests posts for. Are they all relevant to your topic? Your first instinct as a blogger may be to write for as many sites as you can, to get your message out to as many people as you can, and to get as many search engine hits as you can. However, the old saying about quality over quantity is apt. The blogs you write for should be good matches to your content. They should be relevant enough to your topic that you’re still talking primarily to your target audience, but different enough that you’ll stand out, and show how your personal blog offers unique content. The more sites you’re writing for, the higher the chances are that you’re missing these criteria on many or all of them. If readers feel like you’re spamming sites for hits, it will reflect negatively on you, and cause problems for your blog.

    Even if you are writing for the write blogs, writing for too many may stretch your abilities too far. Your writing as a guest poster may not exactly match your writing for your own blog. Your writing should be catered to fit the content of the blog you’re writing for. This means guest posting isn’t just a matter of writing a post, but researching the site you’re writing for, and trying to find material that fits. Again, it’s a search for a perfect balance between enough like the site it will be well received, and different enough that you’ll stand out. It may not be possible to put in that much work for too many sites at the same time while retaining quality, and your voice.

    3. You’ve Only Written a Few Posts per Blog

    articleimage95You've Only Written a Few Posts per Blog

    Guest blogging is best done regularly, and for a small number of highly relevant blogs. Check how many posts you’ve written for the blogs that are the best fit for your content. If it’s only a few, the chances are the readers haven’t gotten much of a chance to know who you are. Depending on how clear the site makes it that your post is a guest post, readers might not even realize you exist. The optimal way to guest post is to allow the readers of a blog to learn who you are, and want to read more of your writing. If you become a regular fixture on a blog, readers can gradually learn more about who you are, what your views are, and what sort of content you like. The better your readers know this, the more likely interested readers are to visit your blog. It also means it’s more likely that they’ll recommend your blog to interested friends, even if they’re not personally interested. Ultimately, not letting your readers know who you are is one of the worst things you can do, even worse than getting primarily negative feedback.

    Again, imagine that you’re writing for a blog and get negative feedback. Those readers may spread negative word of mouth. But if that word of mouth is accurate to the content you offer, some parties may be interested. If someone criticized a film for containing too much action, a fan of action films may be intrigued, for example. It’s not optimal, but it may still draw in a few people. But if the readers have no idea who you are, and you don’t write often, they won’t be able to say what about your content is unique, or worth reading. It’s more likely that they’ll forget about you. All of your hard earned work will go to waste.

    Worst of all, if you get a negative response, but you don’t give your readers time to know who you are, any word of mouth on you won’t reflect what you have to offer, meaning you’ll be pushing away potentially interested readers, without much hope of attracting anyone at all.

     

  10. 10 Easy Ways You Can Improve Your Website’s Blog

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    Blogging provides an easy, cheap, and effective method of website advertising, but it can be disappointing if our efforts don’t begin to pan out as we had hoped. We must not forget to utilize the unique opportunity blogs give us to entertain and engage website visitors. Because blogging has become extremely popular, it must be done very well for a website owner to enjoy the full benefits. Frequent posts, quality content, making use of social outlets, and proper planning set great blogs apart from the rest and drive in traffic. The list below breaks these ideas into ten easy ways to improve your blog for maximum advertising potential.

    #1 Have A Very Specific Theme

    articleimage45specifictheme

    Plan your blog around one topic, such as baking cakes, and then make it more specific. It can be cakes for weddings, floral cakes for weddings, or groom’s cakes for weddings. You want people to choose your blog and website. The more general it is, the more your blog can get lost in the crowd. If you already have an established blog, you can narrow your current topic field to one that is more specific.

    #2 Take Your Visitors Into Consideration

    For the best plans and upgrades, list the types of people you assume will find your website and blog useful. In the case of the wedding cake blog, you could plan on engaged women looking for a potential wedding cake, wedding planners, other cake blog owners, and the general public to enjoy your blog. Consider and prioritize these groups to streamline your blogging efforts for the best design, content, and organization.

    #3 Frequently Post Quality Content

    The more you post, the more fun the blog will be for return visitors and the more search engines will see and share your blog. Aim to post anywhere from daily to once a week. These posts need to consist of unique, quality content that people want to read. So, if you feel you can’t crank out quality posts every day, it is okay to focus on every three days or every week. You should always use social media to advertise your latest post, but it is particularly helpful for continuing to draw attention to weekly posts.

    #4 Make Sure Your Blog is SEO Optimized

    You can use the words in your blog posts to drive traffic to your site. Keywords are words that often get searched, such as auto parts or celebrity hairstyles. Features on your blog editor, Google Adword Keyword Planner, and many special keyword services online let you perform a simple search to find the best keywords to effortlessly drive traffic to your site. Write your post normally so that it is readable, because that is what the blog post is for. Keep the keywords in mind when writing so that you might word something strategically or take the post in a direction you hadn’t originally intended.

    #5 Interact On Social Media

    articleimage45socialmediainteraction

    Facebook, Twitter, Pinterest, and other social media outlets make insanely easy traffic boosters, and you are probably already using them. You could advertise each blog post on your Facebook account, or create a new account specifically for the website or blog. Follow people with a reason to be interested in your blog, and they will likely follow you in return. Share content from other people that is relevant to your blog. Comment on people’s responses to you and to other blogs and social media accounts to get exposure and make an instant visitor connection. The more interactive you can be, the more others will want to engage in viewing, using, and buying what you want to share.

    #6 Set Realistic Blogging Goals

    Advice for any successful venture involves goal-setting. As should be done with all goals, plan many small milestones on the way to large achievements. This helps you easily and accurately measure success, and it keeps you motivated. With a blog, goals you may want to set include acquiring new followers, a certain number of clicks, a certain number of views, views from a new source, a new amount of items sold from clicks, and a set amount of items that people shared. There are many more goal-setting possibilities, but these represent some of the most desired goals of bloggers.

    #7 Branch Out Into Guest Blogging

    Guest blogging means that you write a post for use on another person’s blog or get another blogger to write a guest post for your blog. This is a great way to get noticed and add quality, frequent content. Viewers of one blog will find out about the other blogger. They get the bonus of new content to enjoy, and both blogs will benefit from the shared exposure.

    #8 Comment, Comment, Comment

    When people comment to something on your blog, make a respectful comment. This is a ridiculously easy way to keep visitors returning and give new readers the sense that you have a thriving, engaging blog. Writing useful responses on other blogs will provide you with free and instant publicity. This same idea can be applied to commenting on forums and other internet groups. You want to build meaningful internet relations and make a name for yourself while slipping a helpful link in there.

    #9 Provide Things People Will Want To Share

    articleimage45Provide Things People Will Want To Share

    When coming up with blog post ideas, keep in mind what people will be likely to share, repin, link to, or email to friends. This may give you a new post idea, get you to add in some more information to a post you hadn’t thought of, or have you word something a different way. This tactic entices your readers to publicize your blog for you and gives them something to do on your blog instead of simply reading words. The more engaged they feel, the more they’ll enjoy your blog, and you get the benefits.

    #10 Link It Up

    Linking to other blogs and websites provides many benefits with minimal effort. The person you link to will see your blog, they may link back to you, and readers will enjoy this extra information you are offering them. When you get links back from other blogs and websites, it serves two purposes. Not only have you acquired one link that everyone who views the other blog will see, but search engines will rank your blog higher in their listings depending on the number of quality sites you have linking back to you. Providing links in your posts to other posts helps people find more things they like on your blog and gets each post more visibility.

    All of these points have two things in common, they bring in views and give visitors something worthwhile to see. So, keep these concepts in mind and try some or all of the ten pointers to easily drive interested visitors to your blog and website. Blogs require a little time and effort, but they offer you quality traffic and even give you new ideas to improve your business or project. Don’t give up if your blog has had a lackluster response so far. Commenting, linking, changing post strategies, increasing the amount you post, setting goals, and building a name for yourself will make it more worthwhile than you even imagined.

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