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Category Archive: Blogging

  1. 10 Ways to Improve Your Writing Style with Ease

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    Having trouble keeping your readers spellbound? It might not be your content, but your style that is causing them to yawn unnecessarily. To amp up the voltage from your writing, you need to focus on the style demands from: your reader demographic, your authentic voice, and the proper mechanics of writing.

    Your 10-Step Plan Towards Attention-Grabbing Copy

    Isn’t it amazing that a topic written by one person can be so much more thrilling than another? The difference is not in the details and facts, it’s in the way it is written. Writing well is a skill that needs to be honed over time, but there are some basics that anyone can use to get to a level of ease with their writing that may have previously eluded them. Here are 10 ways to improve your writing style that will show dramatic improvement in the copy you publish:

    articleimage341Write with Your Targeted Audience in Mind

    1. Write with Your Targeted Audience in Mind – The first step is to always write for your intended reader. The reason for this is because what interests one demographic does not necessarily interest another. Knowing your targeted reader helps you to write copy of interest to them, by taking their preferences into account – even before a single word is written on the page. For instance, if you are writing for a group of business owners, they will be more interested in facts and figures than when you are writing copy for a fashion magazine, in which you will want to focus on look and feel.

    2. Outline Your Main Ideas First – Once you know who you are writing to, then pick a concept of interest to them and outline the main ideas so that you can start with a coherent framework in mind, instead of just winging it. Once you get the hang of outlining your start, middle, and end, you can often do this step in your head. If your outline is too long, start trimming.

    articleimage341keepitsimpleandshort

    3. Keep It Short and Simple – Each main section of your outline should be easily encapsulated in short paragraphs. However, if you are writing more than just a feature article, your outline may need to focus on themes for individual chapters first, and then break it down into noteworthy ideas related to the theme for each main section of the chapter. The point is to make each idea easy to read, easy to digest, and not overwhelming or wordy. Avoid run-on sentences, blocks of run-on paragraphs without subheadings, and chapters that are too lengthy to digest in one sitting.

    4. Avoid Redundancy – Get straight to the point. If you repeat yourself in writing, it comes off as dawdling. Do not repeat ideas, unless you are adding useful information, like when you use a story, metaphor, or an example to clarify the thought process. Do not use multiple words with the same meaning in the same sentence.

    5. Use an Active Voice – Passive verbs in your sentences make the copy less exciting, so use active verbs that create action in the story. Present tense is also a good way to draw the reader into the moment with your story, instead of having them focusing on the past or future. Anytime your subject is not taking direct action and instead, is being acted upon by other agencies in your sentence, revise it to active voice to make your copy style more powerful.

    6. Show, Don’t Tell – Fiction and creative writers will have to focus on also being descriptive, to create a 3-D world with their words. That means that they will need to also show what their characters are thinking, what they believe, and how they feel by what they do, instead of telling the reader what to think about those actions. They will need to be good at describing things in a new way, rather than using common words that are flat and uninteresting.

    7. Provide Examples, Metaphors, and Stories – Even if you don’t write fiction, and want to write blogs and/or magazine articles, you can still benefit from showing the reader what you mean, via examples, metaphors, and stories. These types of techniques can make your style riveting and addictive, as well. It also provides a way to engross the reader on many levels, by invoking a common experience that triggers memory and, sometimes, sensory feedback.

    8. Be Creative with Layouts – Your writing style isn’t just about the words on your page. It’s also about how those words are laid out on the page. Take advantage of formats that can make your writing style easy to read and concise, like bulleted or numbered lists. Don’t overlook the use of whitespace to make your writing easy on the eyes. Separate a large paragraph into two, if you need to add whitespace. This is particularly helpful for web copy written in successive paragraph. These consecutive paragraphs have a tendency to run into each other visually when they are on a computer screen.

    9. Do an Editorial Review – With so many tools that can help you spell check and proofread, there is no reason not to do an editorial review of your own work. Good spelling and grammar makes your pieces look professional. It makes your style more polished. However, if you want to get some more insight into your style, you can get a professional critique for samples of some of your writing and use the advice to propel your work to a new level.

    articleimage341practice3x

    10. Practice, Practice, Practice – Every piece of copy you write is a chance to improve your writing style. Give it your best every time, and you will improve from the simple act of doing it over and over. If you spend years writing, you will be able to look back at your first attempts and see a vast difference in your style as it progresses and you learn more. The key is to never give up learning new ways to express yourself with your own authentic voice.

    Every writer has a different style that they eventually adapt as their own. It can be a product of years of experience and training, or the result of an experiment in writing that proved successful with their particular audience. Each individual writer will ultimately progress on their own path, creating copy that echoes their own personality, even as it attempts to pull the reader into it. Those that master the craft of writing with unique styles, no matter how it ends up, will end up with a loyal grouping of avid fans and readers. For people trying to build an online business, the art of writing copy that is entertaining, informative, and persuasive can yield a return on their investment by closing more sales and creating a bigger audience of potential buyers and marketing leads as years go by. For writers who simply want to excel at their craft, it can help them generate a unique voice that audiences associate as their personal brand and is as good as money in the bank. Either way, it is a satisfying way to polish your professional image and find new ways to express your inner you.

     

  2. Five Ways to Decrease Bounce Rate in Your Blog Posts

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    Blogging has become a popular pastime, both for fun and for earning money. Lots of people have studied and put into practice tips that will help them drive traffic to their site. But getting people to visit your blog is only the first step. If you can’t get them to stay, or to come back on a regular basis, all the traffic in the world won’t mean much at all.

    Enter the term “bounce rate.” Bounce rate is how many visitors go to your blog and just hightail it out of there. If you have a high bounce rate, too many of those visitors are doing just that—leaving—and not taking time to click around your site. The goal is to keep the bounce rate as low as possible, because the lower it is, the more people are loyally reading through your blog links. However, it can be a challenge to get and maintain a low bounce rate, so here are five tips on how to get your traffic up with fewer bounces.

    articleimage330  Driving Traffic

    1. Driving Traffic

    One method of lowering your bounce rate is to start at the beginning. By targeting the right kind of audience, you’ll start with a higher likelihood of people who are interested in what you’re saying. So, don’t advertise your music blog on a recipe website, at least not in the early stages. Otherwise, you’re losing valuable time. There may be some interested folks in there, but there may not. Promote your blog to like-minded people and you’ll get a higher rate of interest from the get-go.

    Once your readers arrive, make sure your blog loads quickly and smoothly. If you’ve ever visited a page that loads slowly (I think we all have), you know it doesn’t take much to say “forget it” and close the page. Today’s society is high-speed, and if people can’t read your blog right now, they’ll go somewhere else instead. Slow load times will keep your bounce rate high, even if the people who are initially coming to check you out have an interest.

    articleimage330 Well Written Content

    2. Well Written Content

    This is one of the most important things when it comes to blogging successfully and reducing your bounce rate. Don’t just slap random stuff up there and hope it works. Writing quality content can take some time, but it’s well worth it, because that’s what will get people to be loyal readers of what you have to say. Get creative and be unique with your content, too. Standing out from the crowd is a great way to earn fans. If you look like everyone else, you’ll be lost in the sea of bloggers. Be fun and engaging with your readers. The more they feel like they know you and can relate to what you’re saying, the more likely they are to stick around and see what else you have to offer.

    Also, make sure you don’t get stuck writing in the same way all the time, because that lends to boredom and losing your crowd. Practice using different kinds of tones. For example, one time your blog may be informative, so it’s chock-full of information. The next time, you can write an opinion piece, letting people know your thoughts on any given subject you happen to be talking about. Throw in an open-ended blog on occasion also, where you’re asking for input and what your readers think. Nothing engages the fans like getting to share their thoughts. It creates a sense of relationship and grows loyalty, lowering your bounce rate.

    articleimage330Make It Readable

    3. Make It Readable

    As a general rule, people get turned off quickly by a giant wall of text, because it seems like an awful lot of reading. That doesn’t mean you have to cut it short, though. Whatever the length, readers are more likely to stick around if you make it easier by including things that break up the monotony. Try bulleted lists, using headers, or even just smaller paragraphs. All of these will go a long way toward making your blog reader-friendly. Another tip is to try to make your site mobile-friendly. So many people are using their smart phones for the internet now that it pays to have a site that is easy to read on these smaller devices.

    4. Proper linking

    When people click on a link to go to your blog, have them first directed to a summary, instead of the whole page. If you’ve done a good job writing and it catches their attention, they’ll have a thirst to finish reading. By starting with a summary, the next click will be on your blog, and they’ll be more committed to you. From there, they’ll be more likely to click on other links that you have on your pages. Just make sure the summary is unique and exciting, or you might still lose your potential reader.

    Once you have your reader committed to reading your blog post, you should help them find other posts they may be interested in. There are lots of different links you can provide that will do the job. For example, you can have a link for the most popular posts. If your reader can access those with a simple click, they’ll get a chance to see what everyone else is hooked on, and it will whet their appetite for more. Or, try posting a link for the most recent posts. Some people are interested in the more up-to-date blog posts you have to offer. This may be because they feel older stuff could be outdated and irrelevant. Whatever the reason, if they can see the new stuff, they’re likely to check it out.

    5. Ditch The Over-done Ads

    Having ads on your blog site is not a problem. Having the wrong amount or poorly placed ads is. If there are tons of ads all over the place, it won’t feel like a welcoming environment; it will feel more like a business pitch, regardless of what you’re writing about. So, be careful not to overdo it. Similarly, ads that are in bothersome places will quickly drive people away. For example, have you ever seen a blog where the ads are blocking part of the writing? It’s incredibly annoying, and you can’t get around them without copying and pasting the text into a word document. No one, and I mean no one, wants to put that kind of effort in to reading your blog. It’s your job to make sure they’re not bothered by poorly placed ads. If they are, they’ll be gone in a flash, and they’re probably not coming back any time soon. This means a higher bounce rate.

    The internet is incredibly vast, and blog competition is increasing all the time. But that doesn’t mean you’re doomed to suffer from a high bounce rate. By following these simple tips to get people to your blog and get them to stick around for more, you’ll lower your bounce rate and raise your popularity.

     

  3. How to Increase Your Blog Traffic in 30 Minutes

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    Increasing your blog traffic in 30 minutes is a tall task, but there are ways that you can make this happen. You can use any of the steps laid out below to bring in more readers in 30 minutes. However, you must remember that you can grow your readership in the half hour after that, as well. You can go for short term results, but your ultimate goal should be loyal readers who come back in the future.

    Take the steps listed below as a framework for growing your readership. You may not gain a thousand followers before the hour is out, but you may see instant gains. These instant gains should cause you to do even more to improve your blog.

    articleimage327 Choose Trending Topics

    Choose Trending Topics

    You could spend a half hour every day bringing in new readers if you spent some time writing on trending topics. You must be willing to write about something that is trending on social media or that is controversial. You cannot worry about what people think. Some people will absolutely hate what you say, but they will come to find out if you have more to say in the future.

    The people who hate what you write are going to tell all your friends how terrible your blog is, and all their friends are going to come to your site. You have increased your readership among a group of people who do not even like you. You must remember that some of the people who were referred to your hatefully will leave your blog enjoying it and wanting more. Any press is good press.

    The people who visit your blog because they love what you are saying are even more likely to return. They will refer more people because they have positive things to say, but they do not refer many more people than those who do not like you. People say they will stop reading a blog, listening to a radio show or watching a TV show, but they simply cannot stay away. Your blog does not have to be a train wreck, but your blog should be a place where bold ideas are presented boldly. People respond to passionate ideas, and your passionate ideas deserve to be heard.

    articleimage327 Market Yourself On Social Media

    Market Yourself On Social Media

    Social media is a place where you can create readership that has not visited your blog yet. You can link your blog to your social media accounts so that every new blog post is listed on social media. You could invest some time in a Facebook, Twitter and Tumblr to come away with quite a large following.

    Your Facebook links could be posted to your personal account. Every one of your friends can click the link you provide to visit your blog. If they choose to share your link, all their friends will have a chance to visit your blog. Word can spread on Facebook relatively quickly.

    Twitter is a much more effective way to bring in readers. If you choose to write about something that is trending, you must use the trending hashtag that is associated with your topic on Twitter. You could write about race relations and use the hashtag #racism. Anyone who is searching for that hashtag will see your article link as one of their results. Millions of people search for hashtags every day, and your blog post can spread like wildfire because anyone in the world with a Twitter account can find you.

    Tumblr takes this a step further. Tumblr allows you to bring the content to your readers. People on Tumblr get a preview of the blog post when they see it on their dashboard. They can read just a few lines before they choose to click on the link and visit your blog. If you have several hundred followers, many of them will likely reblog the post. All their followers will see the same post, and this gives many people a chance to visit your blog. Tumblr also allows tagging so you can help people find your contact based on their search for a keyword.

    articleimage327 Partner With Other Blogs

    Partner With Other Blogs

    When you partner with other blogs, you can share links to your work with people who have a larger readership than you. You may partner with someone who has several thousand regular readers, and posting just one link on their site could lead to several thousand hits on your site. Someone who has a popular blog could improve your readership in ten minutes just because of the size of their following.

    You may also want to let other blogs use you as a partner. A popular blogger who posts one item on your blog could easily drive several hundred readers to your site all at once. Their endorsement is enough to bring their readers over, and you will be able to share these readers because people can simply open another browser window just for your blog.

    Write A Follow-Up

    If you wrote a popular blog post or story on your site, you must be willing to do follow-ups to those posts. The people that so enjoyed the first post will jump at the chance to read a follow-up post. You may not be in the mood to write a sequel, but you must be willing to give the people what they want. If you know that a series of blogs is popular, you need to write in that series until you run out of ideas.

    Interact With Readers

    The beauty of social media and blogging in today’s world is that you can directly interact your readers below each post that you write. Your readers can post comments on what they have just read. You can respond to those comments, and the commentary below can become just as popular as the story. Your dialogue may be shared by other people on social media, but you should be sharing this content, as well. When you post your responses to comments on your social media pages, you are urging people to read the content and the comments. People will spend more time on your site reading everything you have to offer, and you will gain increased readership quickly because people will want to tell their friends about the witty new blogger they found.

    Be Persistent

    You must write every day if you want to improve and gain new readers. You can go out and increase your blog traffic in 30 minutes today, but what will you do tomorrow? You must continue to follow the same steps to get better results by the day. Bloggers who allow their blogs to run cold for more than a couple days are often thought to have abandoned their blog. The work you did to gain readership could be undone by a lack of consistency and drive.

    You can change your life with a blog that is gaining more traffic every day, but you have to follow the steps above to gain the readership numbers you are looking for. You can make changes that will increase your readership a half hour from now, but you must have a plan to do the same thing over and over if you wish to be successful.

     

  4. 5 Unique Ways to Think of Killer Blog Topic Ideas

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    Some days it feels as if writer’s block has invaded your blog. You’re staring at a blank Evernote file and trying to come up with something clever to say. But the more you try to come up with something memorable that will stick in your readers’ minds, the more trouble you have writing something. Some days it feels as if you’ve completely run out of ideas.

    You can find ideas for posts and for refining your blog’s niche by looking at similar blogs, reading blog directories like Alltop, or even watching hours of cable. But if you really want to make a splash with you blog, you should look into under-utilized ways to come up with blog topics.

    articleimage312headtolocallibrary

    Tactic #1: Head to the local library.

    On the shelves you’ll find books with information on your blog’s topics that aren’t currently talked to death on every blog in your niche. Pull out a book from thirty or more years ago and look at how the author suggested solving a problem in your niche. If it’s relationships and the “solution” is laughingly dated, you can write a blog post about the “history of relationship advice from the 1960s,” or “how to catch a woman’s eye during the disco era.”

    Readers love seeing how a particular topic has developed over the years, and if there’s a particular topic (like how to do the perfect cat eye for makeup devotees), they’ll love seeing how a classic has held up over the decades.

    On the other hand, you will find some truly outdated advice from older books, and you can re-write the advice from a modern perspective. A book in the “work from home” genre from the 1930′s may advise women to take up sewing or making cakes for extra money, but today’s readers want to learn about a range of home based opportunities for women.

    If you want to harvest the power or Amazon, check out a couple of the latest books in your genre. Write a review post on the latest or most popular books in your genre. Talk about what you loved, what you hated and what’s missing. Post part of your post in Amazon, Barnes and Noble and Goodreads and you can increase blog traffic by getting your name out there on reputable and high traffic sites.

    This is also a great tactic if you’re looking for ideas for an e-book. If you want to know what kind of ideas you can fit into a 400 to 700 word blog post, a traditionally published book will give you an idea of what kind of ideas have real staying power in your niche. If you’re planning on writing a 20,000- word or more e-book, you can use the table of contents in published books to give you a road map for writing your own book.

    As you’re looking through the table of contents, you will find some great topics and main points that you can spin into several blog posts. As you upload them you can use them as teaser for the e book. Each can function as a tool to pre-sell the book in your blog or on Amazon and Smashwords.

    articleimage312 Talk to someone who knows next to nothing about

    Tactic #2: Talk to someone who knows next to nothing about your niche

    Remember all those stupid things Uncle Phil says about smartphones when you see him during the Holidays? He may not understand them, but some of the things that he has to say are a gold mine for topics. Make a list of all the things he gets wrong, and create a “total newbie’s guide to smart phones” or “top ten total misconceptions people have about smart phones.” You already have your research right in front of you, and chances are that many of the things that he’s said or thought over the years other people have said and thought but were too embarrassed to say it out loud.

    Even if your blog is not geared towards newcomers in your genre, you can still use what you learn from Uncle Phil to write a “back to the basics” series for your blog.

    articleimage312Read a book or visit a website that has nothing

    Tactic #3: Read a book or visit a website that has nothing to do with you niche

    Take a trick from fiction writers: if you want to get a new perspective, pick up something completely unrelated to the work that you do. Not only will this give you some perspective that you peers don’t have, it’ll allow you to make connections between two things that appear to be completely unrelated.

    You can grab another bit of inspiration from fiction writers- using the characters in the books as hypothetical case studies in your posts. A character in a thriller whose online identity is stolen makes for a great example of what could happen if a reader doesn’t utilize the security software that you blog about on a regular basis.

    Finding obscure sources for you blog can eventually help you become a leader in your niche. As you develop a reputation for successful risk taking, more people take notice if you and you grown in credibility. Your niche was created at some point by someone coming up with an idea that seemed crazy, and if you’re constantly bringing innovative ideas to the table, you can help set the future of your niche.

    Tactic #4: Run far away from what the crowd is doing

    Remember when every blog post was something along the lines of “The Amazon way of content marketing,” and “Container gardening the Apple way?” It was a great idea, but it got old fast because everyone was using it. Really, who wants to read twelve version of “The Abraham Lincoln method of baking apple pies?” If there’s a trend going on, do your best to go in the opposite direction- fast.

    The more you follow a trend or a meme the faster your brain will turn off and before you know it you’re a “me too” blog. This can be a delicate balance when you’re trying to establish your blog. You want to be relevant and relate-able to leaders in your niche, and if they like you partnerships and can help build your audience. But it’s hard to draw in an audience if your blog is indistinguishable from the pack.

    One rule of thumb to follow is the moment you notice a trend is developing, start working on something completely different.

    Tactic #5: Tell as much of your life story as possible

    What’s the best way to become and remain an original? Stay true to your own story. Write about the time your kindergarten teacher sent you to the corner for stealing little Emily’s blue crayon. If it’s in your memory, it had a profound impact on who you are emotionally. And your readers will relate to you better for sharing something so deeply personal.

    The more that you play on your uniqueness, the faster you can build a brand. There are limitless stories and examples from our lives that we can draw upon, and even if we think no one can understand them, a few readers will come along and tell you how much they could relate to how you felt or what you did.

     

  5. Why Are Businesses so Resistant Towards Having a Blog?

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    A business, by definition, is a firm or organization that deals in the trade of goods, services or a combination of both in an attempt to create a consistent revenue stream. But most business forget that in order to truly engage with both consumers and fellow industry leaders, there needs to be a way to create a line of communication for both sides to tap into.

    That’s where a business blog comes into play. And to quell many of the fears and hesitations that businesses tend to have with starting and maintaining a blog, we’ve compiled a list of tips and simple guidelines to help your business blog stay ahead of the curve:

    articleimage253Post often, post consistently

    1. Post often, post consistently

    If you’re going to go through the trouble of starting a business blog, the very least you can do is be consistent in the frequency of your posts. This doesn’t mean you have to post three times a day. That’s overkill. Once a week, every two weeks or even once a month are all perfect intervals of time that will keep your blog consistent and fresh with new content.

    articleimage253Always Use Creative Commons-approved Media

    2. Always Use Creative Commons-approved Media

    No matter how interesting a photo may be that you came across during a Google search, if it’s an image or video that does not has any expressed permission for reuse, do not use it! The last thing your blog (or your business) needs is a pending lawsuit because you used a copyrighted image without expressed consent.

    3. Don’t Hawk Your Wares

    Your blog is not the place to sell any of your goods or services. That’s what the sales department is for.

    4. The Rule on Calls to Action

    Using a small call to action, or CTA, to point readers in the direction of a potential good or service is fine, but use your best discretion. Normally, the CTA asks readers for simple contact information, like email, in exchange for anything from a free whitepaper to an eBook or presentation.

    5. Optimize for Search Engine Optimization

    Make sure to use a healthy, yet reasonable, amount of relevant keywords within headlines, subheads, copy, meta descriptions and alt tags. The trick, though, it to make sure you’re striking a balance between SEO and maintaining an organic flow to your writing. You don’t want your posts to read like a robot wrote them.

    6. Provide Quality and Relevant Content

    The blog posts should be about your clients. Period. Pick their brains to see what questions they may want answered. Identifying your customers’ pain point will take you a long way when creating new content ideas down the road.

    7. Recycle Your Material

    Don’t write a blog post, publish it and assume that’s it. You can increase the shelf life of your content by purposing it in other ways. Submitting it as a guest post, configuring it into a free eBook or adding it as a social media share or monthly newsletter will help give your content legs.

    8. Don’t Skimp on the Visuals

    In this day and age, most people surfing the Internet can spot a piece of generic stock art from a mile away. It’s lazy, unimaginative, and rarely ever describes the true makeup of your company. Invest a little time and effort into gathering relevant images to use in blog posts. The more local and industry specific you can make it, the better.

    9. Be Mindful of Post Length

    When writing for an online audience, the goal is to be as concise and pithy with your content as possible. On average, most blog posts can fall anywhere between 250 to 450 words; aside from the one you’re reading now, of course. Longer reads should be packaged in the form of a whitepaper or an eBook for the best results.

    articleimage253 Tell a Story or Two

    10. Tell a Story or Two

    Using personal experiences or references within a blog post will resonate more with readers allowing you to connect with them on a more meaningful level. This, in turn, will help with strengthening brand recognition and identity.

    11. Make it Easy to Read and Skim

    Smaller, easy-to-digest sentences will help readers synthesize post faster and much more effectively. It also helps readers grasp the main points of your post without feeling like they have to invest too much time into it.

    12. Establish and Utilize Your Company’s “Voice”

    Your company’s blog should be a direct extension of the people who work for it. Don’t write like somebody you’re not. As mentioned before, your blog should serve as a line of communication between you and your consumer base, so why not communicate openly and honestly?

    13. Gain Authorship

    Enrolling in Google Authorship will not only improve your SEO results, but will also help to establish yourself as a reputable source of information within your respective industry. Just make sure your business has a working Google+ account set up, as it is required.

    14. Don’t Prattle On

    One blog post, one idea. That’s it. Focus your writing and be sure to stay on task from start to finish. The more you ramble on and jump from one tangent to the other, the less likely you are to engage readers, thus stifling the potential success of your blog.

    15. Formatting is Key

    Just like in your English classes in grade school, writing a post that has a distinct beginning, middle and conclusion will help maintain order and chronology.

    16. Edit Your Work

    Haphazardly sending out a blog post with a bunch of unchecked spelling and grammatical errors is like showing up to the first day of your new job in a rumpled, wrinkled suit. It never sets a good impression.

    17. Include Relevant Links

    Using relevant links that send readers to even more relevant information and websites will help to establish you as a credible source. Bonus points if your links can send readers to other relevant pages or posts within your own site.

    18. Share and Share Alike

    Providing social share buttons in your blog will allow readers to send your posts to others via networks like Twitter, Facebook and more. Extending your reach beyond your target audience could, invariably, open you up to an entirely new audience you may not have known you needed.

    19. Promote Your Hard Work

    This goes hand-in-hand with social sharing. Promoting your blog posts on RSS feeds, in newsletters and email campaigns, or even just spreading the news via word of mouth will help posts to gain traction online.

    20. Respond to Reader Comments

    Be responsive to your core audience any chance you get. Whether it’s through blog comments, Facebook message or Twitter replies, keeping the lines of communication are helpful for both sides. Don’t be afraid to curate your comments as well. If someone is clearly spamming or sending malicious comments your way, delete them.

    Outro:

    Granted, starting and running a successful business blog takes a great deal of work and dedication. There are far more moving parts than anyone could have imagined, but here’s the trade off: a successful business blog will not only help you engage in your consumer base on a more personal and valued level, it also gives your business a personality and voice that will ultimately put you on the path to a more successful business, too.

  6. 10 Tricks to Get Ahold of the Editor for a Website or Blog

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    Whether you are looking to get in touch with an editor of your favorite political blog or if you want to submit a piece of your own to your favorite website or content curator, getting in touch with an editor is not always a simple task, especially for a high-traffic website or high-profile editor. Getting to know a few tricks to help with getting a hold of any just about any editor for a website or blog can help you to gain exposure while getting any message you intend to out there for others to see.

    articleimage171Have a Clear Message in Mind

    Have a Clear Message in Mind

    Any time you want to send a message to an editor, whether you are pitching yourself as a freelance writer or if you are looking for other potential opportunities, having a clear message in mind is one of the best ways to remain focused on your objective. Create a list of goals you have in mind before reaching out to an editor and forming any message or email. It is also important to create a draft to look over before sending it off officially. Keep in mind the voice and tone you integrate into any message you want to send to an editor based on their own writing style and personality.

    articleimage171Implement a Professional Signature

    Implement a Professional Signature

    Implement a professional signature into any email you send to an editor for a website or blog to show you are also professional and representing a business or a brand, even if it is for yourself. The more professional you appear, the more likely to are to receive a response, especially if the editor believes he or she has something to gain from continuing a professional relationship with you.

    Use a Professional Email Address

    Use a professional email address from your own domain or website or from another site such as Gmail. Avoid using AOL and MSN emails, as these are considered less professional and more outdated in today’s internet world. Using a professional email address can also help to keep the attention of an editor who may be receiving hundreds of email submissions each day, which are difficult to keep track of individually over time without some standing out.

    articleimage171Have a Professional Website or Portfolio

    Have a Professional Website or Portfolio

    Build a professional website or online portfolio to represent yourself and to be taken seriously by anyone you choose to contact, including editors of online blogs and websites. Having a professional online website and official portfolio helps to boost your credibility, thus increasing your chances of receiving a personal response from any editor you want to contact. Launching a website to represent yourself professionally not only helps you to appear more credible, but it also assists you with standing out to editors who are only looking to work with those who are professional or experienced in the industry you are working in or representing. The more time and effort you put into editing and maintaining your website regularly, the easier it is to find potential editors to work with or to take on any pitches and proposals you have in mind and want to share professionally.

    Build a Social Media Presence

    Building an online social media presence is also a must when you want to effectively reach out to various online editors of blogs and websites today. Reaching out to editors using social media and your online website is much easier with more followers and online “klout”, or impact. The more impact and influence you have, the more likely you are to receive responses from editors who will take you seriously.

    Creating social media pages on Facebook, Twitter, LinkedIn, Intagram, Tumblr, Vine and even Pinterest helps to drastically increase your online influence and the potential for online followers and fans. Any time you create an official online social media page for your business or brand, keeping the same name is essential when you are looking to build your brand’s overall reputation and credibility.

    Research Your Editor’s Personal Life

    Researching your editor’s personal life is another way for you to get more involved with understanding how to better communicate with editors you want to work with in the future professionally. Researching your editor’s personal life is a way for you to discover potential connections you can use when communicating with one another.

    Make a Connection With the Editor

    When you are pitching to an editor and you have researched their own history and type of work they are involved with, incorporating a connection you have together is ideal to help with building a more professional relationship. Integrating some form of connection can help you to stand out from countless letters and emails editors receive daily or weekly regarding various positions and opportunities that other individuals are also seeking similar to you. Helping yourself stand out can be done by building a personal relationship to help editors remember you and what you have to say.

    Share Your Thoughts Via Social Media

    Sharing your thoughts via social media can help you to promote any type of response you are looking for from a specific editor. When you are reaching out to your followers and fans using social media, it is now possible to ask them for helps with “shares”, “likes”, and “retweets” depending on the social platforms you have chosen to use for your own brand, website or professional reputation. The more you update your social media pages, the bigger your reach ultimately is, allowing you to have additional impact and influence online.

    Reach Out Using Email and Social Media

    You can also choose to reach out to editors directly with social media, specifically using Twitter. The more followers you have on Twitter, the more likely you are to receive a genuine response from editors you want to contact, as having more followers means you ultimately have more influence over what you publish and say about others, including the editors themselves. Building the number of followers you have on Twitter can be done by thoroughly researching and understanding any industry you are working in or currently represent. Tweeting and updating social media profiles consistently and frequently also helps to boost the number of followers and fans you have altogether.

    Follow Up if Necessary

    Following up with an editor after two weeks can also be done if you have not received a response and if you are truly interested in pursuing the content you have emailed in the past. Following up is not always recommended if you do not want to pester the editor or if you have communicated with them in the past but you have not received a response. Finding another editor is also possible, regardless of the publication you are interested in.

    Knowing how to go about getting a hold of an editor for a blog or website of your choice is a way for you to save time while ensuring you are maximizing your reach with any message you want to send. Whether you are pitching a new piece to an online magazine or if you want to run a comment to an editor regarding another brand or website you are promoting, knowing what to say and how to do it can ultimately allow you more opportunities in the future.

  7. Three Signs Your Guest Blogging is Doing More Harm than Good

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    Guest blogging can be a critical part of blogging. Becoming a guest blogger on a more well known blog is a great way to gain more hits, and get your name out to your primary demographic. Likewise, better known bloggers can lend their voices to smaller blogs, with exclusive material, to help them get started. But, in spite of the potential gains to guest blogging, it needs to be done carefully and tactfully in order for it to remain effective. Guest blogging done wrong is more than just a waste of your valuable time and energy, but can actively hurt your blog. Here are the three biggest signs to telling if your guest blogging is helping or hurting your image.

    1. Negative Comments

    articleimage95negativecomments

    Keeping an eye on the comments is the most basic way to gauge your audience response. Negative comments are normal, so just seeing one or two negative comments isn’t necessarily a bad thing. Hopefully you’re speaking to a diverse audience, and some of them are bound not to agree with you. However, if the comments are largely negative, you may want to take note. If you receive primarily negative feedback, it may be a sign that you’re posting on the wrong blog. Posting on the wrong blog means that the audience of that blog is filled primarily with people who are not your target audience and are unlikely to look kindly on your views.

    This means that, not only will they be unlikely to visit your blog to read more of your material, but they may also speak negatively of your writing in other areas, spreading negative word of mouth. This negative word of mouth may turn off potential readers who would otherwise be more open to your ideas. For example, say you’re guest posting on a tech blog, and you have a low opinion of Apple. If the readership of that blog is primarily in favor of Apple (even if the blog takes no official stance itself), your posts are not likely to be taken well.

    Readers may mention you in other tech based spaces, where there may be a mix of people who like Apple, and people who dislike Apple. Even those who would agree with your message may be turned off by the negative comments about you, reducing your potential audience. It may also turn readers off from the blog entirely, meaning the owner of the blog is not likely to recommend you to others, and may ask you to stop posting.

    Specific things to look out for in negative comments include specific recognition of your name, or handle. This means that the readers have noticed that your content specifically differs from the content they enjoy. While they do know who you are, it’s not in a good way. This name recognition means that they will be ill disposed towards you in future posts as well. Just by seeing that you wrote the piece, their negative feelings towards your writing may carry over, even if you’re writing a post they normally wouldn’t mind. Another bad sign is if you comment on the blog yourself, and people respond negatively to your comments, based on your previous writings.

    2. Writing for Too Many Blogs

    articleimage95writingmanyblogs

    Another simple way to check if your guest blogging may be hurting you, check how many blogs you write guests posts for. Are they all relevant to your topic? Your first instinct as a blogger may be to write for as many sites as you can, to get your message out to as many people as you can, and to get as many search engine hits as you can. However, the old saying about quality over quantity is apt. The blogs you write for should be good matches to your content. They should be relevant enough to your topic that you’re still talking primarily to your target audience, but different enough that you’ll stand out, and show how your personal blog offers unique content. The more sites you’re writing for, the higher the chances are that you’re missing these criteria on many or all of them. If readers feel like you’re spamming sites for hits, it will reflect negatively on you, and cause problems for your blog.

    Even if you are writing for the write blogs, writing for too many may stretch your abilities too far. Your writing as a guest poster may not exactly match your writing for your own blog. Your writing should be catered to fit the content of the blog you’re writing for. This means guest posting isn’t just a matter of writing a post, but researching the site you’re writing for, and trying to find material that fits. Again, it’s a search for a perfect balance between enough like the site it will be well received, and different enough that you’ll stand out. It may not be possible to put in that much work for too many sites at the same time while retaining quality, and your voice.

    3. You’ve Only Written a Few Posts per Blog

    articleimage95You've Only Written a Few Posts per Blog

    Guest blogging is best done regularly, and for a small number of highly relevant blogs. Check how many posts you’ve written for the blogs that are the best fit for your content. If it’s only a few, the chances are the readers haven’t gotten much of a chance to know who you are. Depending on how clear the site makes it that your post is a guest post, readers might not even realize you exist. The optimal way to guest post is to allow the readers of a blog to learn who you are, and want to read more of your writing. If you become a regular fixture on a blog, readers can gradually learn more about who you are, what your views are, and what sort of content you like. The better your readers know this, the more likely interested readers are to visit your blog. It also means it’s more likely that they’ll recommend your blog to interested friends, even if they’re not personally interested. Ultimately, not letting your readers know who you are is one of the worst things you can do, even worse than getting primarily negative feedback.

    Again, imagine that you’re writing for a blog and get negative feedback. Those readers may spread negative word of mouth. But if that word of mouth is accurate to the content you offer, some parties may be interested. If someone criticized a film for containing too much action, a fan of action films may be intrigued, for example. It’s not optimal, but it may still draw in a few people. But if the readers have no idea who you are, and you don’t write often, they won’t be able to say what about your content is unique, or worth reading. It’s more likely that they’ll forget about you. All of your hard earned work will go to waste.

    Worst of all, if you get a negative response, but you don’t give your readers time to know who you are, any word of mouth on you won’t reflect what you have to offer, meaning you’ll be pushing away potentially interested readers, without much hope of attracting anyone at all.

     

  8. 10 Easy Ways You Can Improve Your Website’s Blog

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    Blogging provides an easy, cheap, and effective method of website advertising, but it can be disappointing if our efforts don’t begin to pan out as we had hoped. We must not forget to utilize the unique opportunity blogs give us to entertain and engage website visitors. Because blogging has become extremely popular, it must be done very well for a website owner to enjoy the full benefits. Frequent posts, quality content, making use of social outlets, and proper planning set great blogs apart from the rest and drive in traffic. The list below breaks these ideas into ten easy ways to improve your blog for maximum advertising potential.

    #1 Have A Very Specific Theme

    articleimage45specifictheme

    Plan your blog around one topic, such as baking cakes, and then make it more specific. It can be cakes for weddings, floral cakes for weddings, or groom’s cakes for weddings. You want people to choose your blog and website. The more general it is, the more your blog can get lost in the crowd. If you already have an established blog, you can narrow your current topic field to one that is more specific.

    #2 Take Your Visitors Into Consideration

    For the best plans and upgrades, list the types of people you assume will find your website and blog useful. In the case of the wedding cake blog, you could plan on engaged women looking for a potential wedding cake, wedding planners, other cake blog owners, and the general public to enjoy your blog. Consider and prioritize these groups to streamline your blogging efforts for the best design, content, and organization.

    #3 Frequently Post Quality Content

    The more you post, the more fun the blog will be for return visitors and the more search engines will see and share your blog. Aim to post anywhere from daily to once a week. These posts need to consist of unique, quality content that people want to read. So, if you feel you can’t crank out quality posts every day, it is okay to focus on every three days or every week. You should always use social media to advertise your latest post, but it is particularly helpful for continuing to draw attention to weekly posts.

    #4 Make Sure Your Blog is SEO Optimized

    You can use the words in your blog posts to drive traffic to your site. Keywords are words that often get searched, such as auto parts or celebrity hairstyles. Features on your blog editor, Google Adword Keyword Planner, and many special keyword services online let you perform a simple search to find the best keywords to effortlessly drive traffic to your site. Write your post normally so that it is readable, because that is what the blog post is for. Keep the keywords in mind when writing so that you might word something strategically or take the post in a direction you hadn’t originally intended.

    #5 Interact On Social Media

    articleimage45socialmediainteraction

    Facebook, Twitter, Pinterest, and other social media outlets make insanely easy traffic boosters, and you are probably already using them. You could advertise each blog post on your Facebook account, or create a new account specifically for the website or blog. Follow people with a reason to be interested in your blog, and they will likely follow you in return. Share content from other people that is relevant to your blog. Comment on people’s responses to you and to other blogs and social media accounts to get exposure and make an instant visitor connection. The more interactive you can be, the more others will want to engage in viewing, using, and buying what you want to share.

    #6 Set Realistic Blogging Goals

    Advice for any successful venture involves goal-setting. As should be done with all goals, plan many small milestones on the way to large achievements. This helps you easily and accurately measure success, and it keeps you motivated. With a blog, goals you may want to set include acquiring new followers, a certain number of clicks, a certain number of views, views from a new source, a new amount of items sold from clicks, and a set amount of items that people shared. There are many more goal-setting possibilities, but these represent some of the most desired goals of bloggers.

    #7 Branch Out Into Guest Blogging

    Guest blogging means that you write a post for use on another person’s blog or get another blogger to write a guest post for your blog. This is a great way to get noticed and add quality, frequent content. Viewers of one blog will find out about the other blogger. They get the bonus of new content to enjoy, and both blogs will benefit from the shared exposure.

    #8 Comment, Comment, Comment

    When people comment to something on your blog, make a respectful comment. This is a ridiculously easy way to keep visitors returning and give new readers the sense that you have a thriving, engaging blog. Writing useful responses on other blogs will provide you with free and instant publicity. This same idea can be applied to commenting on forums and other internet groups. You want to build meaningful internet relations and make a name for yourself while slipping a helpful link in there.

    #9 Provide Things People Will Want To Share

    articleimage45Provide Things People Will Want To Share

    When coming up with blog post ideas, keep in mind what people will be likely to share, repin, link to, or email to friends. This may give you a new post idea, get you to add in some more information to a post you hadn’t thought of, or have you word something a different way. This tactic entices your readers to publicize your blog for you and gives them something to do on your blog instead of simply reading words. The more engaged they feel, the more they’ll enjoy your blog, and you get the benefits.

    #10 Link It Up

    Linking to other blogs and websites provides many benefits with minimal effort. The person you link to will see your blog, they may link back to you, and readers will enjoy this extra information you are offering them. When you get links back from other blogs and websites, it serves two purposes. Not only have you acquired one link that everyone who views the other blog will see, but search engines will rank your blog higher in their listings depending on the number of quality sites you have linking back to you. Providing links in your posts to other posts helps people find more things they like on your blog and gets each post more visibility.

    All of these points have two things in common, they bring in views and give visitors something worthwhile to see. So, keep these concepts in mind and try some or all of the ten pointers to easily drive interested visitors to your blog and website. Blogs require a little time and effort, but they offer you quality traffic and even give you new ideas to improve your business or project. Don’t give up if your blog has had a lackluster response so far. Commenting, linking, changing post strategies, increasing the amount you post, setting goals, and building a name for yourself will make it more worthwhile than you even imagined.

  9. How to Improve Your Site by Scouting Your Competition

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    Managing a successful blog or website is not always simple, especially if you have plans and dreams of growing your traffic and expanding the audience you reach daily. When you want to improve your site, there are a few ways to go about doing so by scouting your competition that can ultimately result in not only more page views and visitors, but even generated revenue and income. The more you understand about your competition regardless of the industry you are representing, the easier it becomes to deliver the products, services or content your audience desires.

    The Importance of Scouting Your Competition Online

    Looking into the competition you have online when you want to improve your own site is not only a way for you to gain insight into slight changes you can make to your website, but it is also a way for you to gauge different upcoming trends you may face in the future depending on the industry you are working in. Scouting the competition you have online is also a way for you to compare prices, sales and methods of promotion other brands and businesses are using in their marketing campaigns and plans. The more you study various competition you have online, the easier it becomes to create campaigns that are more effective and useful once you begin promoting your own services, merchandise or the content you are publishing and sharing online.

    Take Note of Design and Layout

    articleimage31designandlayout

    When you want to truly understand the success of competitors you have online that are also selling similar products, offering the same services or publishing relevant content as your own website, it’s important to always remember to take note of the design and layout of sites you visit that are considered successful today.

    Because first impressions not only matter when meeting others professionally but also when browsing online, the overall layout and design of a site can ultimately mean the difference between keeping a users’ interest or causing them to leave your website within a few seconds of viewing it. A “bounce rate” of a website is the percentage of users who visit your website, view one page and leave. Lowering the bounce rate of any website can be done by understanding proper and modern design along with color schemes that work well together. Additionally, it is also important to ensure your website loads properly in different browsers, with various operating systems and even with mobile and tablet devices.

    It is also advisable to browse through various magazines and different online CSS galleries to compare site layouts and navigation designs. Comparing different designs and layouts before you update your own site is a way to ensure you are providing your online visitors and users with a platform that is not only engaging and useful, but is also visually-appealing. In order to appear modern and professional, a layout that is well-formatted and visually stunning is highly recommended, whether you want to appear to locals who live near you or if you plan to sell the items you offer to customers internationally.

    Provide Commenting Systems

    articleimage31commentsystem

    Many successful online websites, communities and even social networks always ensure that their users have the ability to quickly and easily communicate or respond to updates and conversation from family, friends and even strangers. Implementing a commenting system into your own website or blog not only helps to spark the conversation from your visitors, but it also gives your loyal followers and fans a platform to voice their own opinions regarding the business, brand or content you are promoting online.

    Implement Social Media

    Implementing social media is a must when you want to outdo your competition and if you want to stand out among the brands and companies within the industry you are working in and promoting. Using Facebook, Instagram, Twitter, Pinterest and even Tumblr are all platforms for you to reach hundreds and thousands of users, even if your competitors are not currently utilizing social media themselves.

    In addition to updating your followers with news, information and even product releases instantaneously, social media also gives you an additional platform to host discussions and to communicate directly and on a personal level with all of your followers and online fans. The more interactive you are with your online followers with the use of social media, the easier it is to keep them engaged with your pages and interested with the content and information you share.

    You can also use social media to share promotions, sales and even contests or giveaways you want to host with your brand or company online. Using social media to share products, services and giveaways is a way for you to connect with your audience while also increasing the hype over your brand and business.

    Implementing social media within a website is possible not only by using embedded codes available from the networks themselves, but it is also possible with the use of plugins and software such as WordPress, whether you are running a blog, an eCommerce site or a corporate website. Ensuring your website and brand has all social media pages set up to represent your company is essential if you are seeking maximum reach and if you are interested in staying up to date with the most current and latest trends in all markets.

    Upgrade Your Hosting or Servers

    articleimage31serverandhosting

    When you visit other websites and blogs and you notice their loading speeds are much quicker than yours, consider the current hosting service and provider you are using and the type of services you may need to upgrade to for your brand and business. Upgrading the hosting services you have is not only a way for you to get faster loading speeds and times, but it is also a way for you to receive more bandwidth and overall space to store your uploaded content and media. Additionally, the faster your website loads its content, the easier it is for search engines such as Bing, Yahoo! and Google to find your site and all of the content it has to offer.

    Compare Trendy Content

    It is also important to stay on top of the latest trendy content and news being shared within the field or industry you are working in. Any time you are reading or reviewing the websites of competitors in your market, comparing the hottest articles and the most trending content is a way for you to gather more ideas for your own publications in the future that are relevant, yet also original. Subscribing to receive keyword alerts is another way to ensure you are always are of the latest new locally, within your state or region, or even internationally. Knowing how to find and compare the current trending content in your industry is a way to ensure you are always capable of delivering what your visitors want to see.

    The more you understand about the competition you have in your current market, the easier it is to form effective advertising and marketing campaigns that work well to reach your intended demographic. Knowing how to go about improving your own site to better reach your audience is a way for you to stay ahead of online competition whether you are promoting a local or internationally-based brand.

     

  10. The Top 15 SEO and Internet Marketing Blogs

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    For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources and ask questions and get answers directly from the source.

    This list of the top 15 Internet marketing and search engine optimization (SEO) blogs is in no particular order. It would be impossible to make an exact ranking when each blog offers its own brand of information, interaction and general awesomeness. Suffice it to say that to make this list a blog has to rock.

    Search Engine Land

    articleimage22searchengineland

    Search Engine Land Danny Sullivan, one of the first experts in SEO, and is still widely considered the best. Sullivan founded (http://www.SearchEngineLand.com) 11 years ago. In that time the blog has grown exponentially. Now published by Third Door Media, SearchEngineLand is the premier SEO blog on the Internet. Featuring news and opinions on SEO, search engine marketing (SEM), social media and marketing and local marketing, SearchEngineLand is the best first stop for anything related to SEO, SEM or Internet marketing.

    Social Media Examiner

    Social Media Examiner (http://www.SocialMediaExaminer.com) is the largest online social media magazine anywhere. In addition to providing the latest news, information and ideas on social media and social marketing Social Media Examiner hosts the Social Media Marketing podcast, one of the top ten marketing podcasts on iTunes. Social Media examiner also hosts the two leading conferences in social marketing. Social Media Marketing World is a physical conference for social marketers. The Social Media Success Summit is the world’s largest online social media conference. In addition to providing information and hosting conferences, Social Media Examiner hosts a social gathering place, the Social Media Marketing Networking Club on LinkedIn. For social media and marketing information and news, Social Media Examiner is the best place to start.

    Matt Cutts

    articleimage22mattcutts

    Anyone working in SEO needs to know what Google is doing, what the search engine giant thinks is out of bounds and what has changed recently. The best source for this information is Matt Cutts’ blog (http://MattCutts.com/blog). Cutts, the head of Google’s Webspam team, often offers valuable information on SEO in his blog. While Cutts speaks for himself and not for Google, his blog should be on the must-read list of anyone serious about SEO.

    Seth’s Blog

    Seth Godin is not strictly an online marketer and his blog at http://www.SethGodin.Typepad.com is not strictly about Internet marketing. Seth Godin is a marketer with an extraordinary grasp of the psychology of marketing. Anyone in marketing should read Seth’s blog on a regular basis. Anyone who has, hopes to have or ever has had even a single customer should read Seth Godin’s blog and apply his teachings to everything they do from here on out.

    Copyblogger

    When Brian Clark started Copyblogger (http://www.Copyblogger.com) his intent was simply to start a marketing blog that wasn’t like every other blog. He succeeded beyond his or our wildest dreams. Copyblogger is not just for copywriters and not just for bloggers. Rather it is a blog on how to use copywriting techniques such as strong headlines to create amazing content. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from Copyblogger.

    AllFacebook

    AllFacebook (http://www.AllFacebook.com) bills itself as the unofficial Facebook blog. As such, AllFacebook is the best source of news about Facebook, including news about new features, discontinuations of existing features, trends on Facebook and business news regarding Facebook as a company. This site is definitely worth following for the latest on Facebook.

    Social Media B2B

    Not all marketing is about reaching a consumer. Much business is conducted between businesses. Social Media B2B (http://www.SocialMediaB2B.com) gets this. The blog aims to be the “foremost news and discussion site on the topic of social media’s impact on B2B companies.” If you’re running a business-to-business operation and use or would like to use social media, Social Media B2B should be on your daily reading list.

    Likeable Daily

    Likeable Media is a marketing agency dedicated to helping clients develop stories and become “likeable.” Likeable Daily (http://www.Likeable.com/Blog) is Likeable Media’s offering to anyone who wants to become more likeable on social media. Filled with useful tips and information on social media marketing, Likeable Daily is a tremendous research for social media marketers.

    The Moz Blog

    Moz, once SEOMoz, began as a consulting firm in 2004 and now provides SEO tools to millions of marketers. The Moz Blog (http://www.moz.com/blog) offers information and valuable tips and ideas to readers every day. Like Moz the company, the Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional. The Moz Blog is a valuable resource for SEO-oriented marketers.

    Chris Brogan

    articleimage22chrisbrogan

    Chris Brogan publishes Owner Magazine, which he describes as a “business magazine helping you improve your worth by growing your capabilities and connections. On his blog ChrisBrogan.com (http://www.ChrisBrogan.com) he offers powerful advice to anyone running a business or a blog and hoping to run it more effectively.

    Hubspot Blog

    Hubspot is a well-known provider of Internet marketing software and a vast collection of free learning resources including ebooks and webinars. The Hubspot Blog (http://blog.Hubspot.com) offers a daily dose of valuable resources and information that any online marketer can use to build his or her business easily through inbound marketing.

    AllTwitter

    Twitter is an important social media site and many marketers swear by their Twitter account as a means of connecting with potential and current customers and partners. AllTwitter (http://www.mediabistro.com/alltwitter) is the unofficial Twitter resource from MediaBistro, which also publishes AllFacebook. AllTwitter is a mult-iauthor blog filled with Twitter news, tips, how to information and other resources for marketers using Twitter in a business capacity.

    Social Media Today

    Sometimes you need more than the latest news. You need analysis of that news. Social Media today (http://www.SocialMediaToday.com) gives you that analysis for social media and social marketing. With columns on various topics from “the world’s best thinkers on social media” Social Media Today tells you what’s happening and then tells you what you should know and do about that.

    TopRank Online Marketing Blog

    TopRank is a renowned online marketing consulting firm. Their Online Marketing Blog (http://www.TopRankBlog.com) is a respected source of information related to online marketing including integrated and digital media marketing strategy, online public relations, social media marketing, business blogging and marketing, content marketing and search engine optimization and marketing. Any marketer will find useful information on TopRank’s Online Marketing Blog.

    Marketing TechBlog

    There’s more to marketing than strategy. Marketing TechBlog (http://www.MarketingTechBlog.com) gives marketers a hand with the technology and tactics that powers online marketing, from WordPress to content marketing and way beyond. For any marketer wondering how to actually do all the cool stuff that makes marketing work, Marketing TechBlog is the answer.

    There are millions of blogs available, and thousands more cropping up each day, if not each hour. Even if you concentrate only on marketing blogs, you could never read everything available. By concentrating on some or all of these 15 top blogs you can get the information you need when you need it. Avoid information overload by reading these blogs. Add others if and when you find the need.

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