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For many SEOs, keyword research is all about finding keywords with a high number of monthly searches and low competition. Some of the more advanced will move on to long tail keywords, or keyword phrases, or look to local keywords to help lower the competition and leap to the top of
According to Australian business coach Casey Gollan, businesses would be wise to remember that email lists are not a thing of the past; in fact, email lists are more necessary than ever.
In a day and age where businesses put a bulk of their marketing efforts into social medi
You’re probably already well aware of how important it is to upload fresh and relevant content to your site on a regular basis. It increases website traffic and inbound links, increases brand awareness, and increases conversion rates.
And if you’re doing it right, it’ll help
On Thursday, August 8th, I helped kick-off MarketingProfs University’s Search Marketing School. It was a great session with tons of questions at the end, so I figured I’d answer those questions here. Without further adieu, let’s begin!
Audience Questions fr
The Internet has provided business owners with a wealth of possibilities for driving traffic, generating leads and ultimately obtaining customers. One of the most popular and effective options is to create a business blog. According to HubSpot, “nearly 40% of US companies use blogs
If there’s one job title that will see immense growth in hiring this year, it’s the “Director of Content”: someone who generates or oversees the creation and publication of high-quality, regular content on behalf of their company.
As a result of Penguin 2.0, content is more
Guest blogging is one of the most-buzzed about content strategies in the past few years, and even though it still holds weight and has benefit, it’s likely been affected by Penguin 2.0. Because one of the main benefits of guest blogging for many writers is to get a link to their co
In part 1, I outlined four powerful ways to maximize your blog posts. You can create videos, design infographics, use different facts and anecdotes from the content to create a series of social shares, and compose new content around offshoot topi
Infographics have established their place in the Internet marketing community as an effective tool for building brand awareness, authority, and media buzz. But infographics have been around much longer than just the age of the Internet. Did you know that the first known use of info
Building a kickass content strategy isn’t all that hard. Many people are doing it already (and have been for a while), and are reaping the benefits. But Google’s growing steadily sharper over time, and even content strategies that have produced excellen
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