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On Thursday, August 8th, I helped kick-off MarketingProfs University’s Search Marketing School. It was a great session with tons of questions at the end, so I figured I’d answer those questions here. Without further adieu, let’s begin!
Audience Questions fr
In today’s post-Penguin SEO world, one of the clearest signals of attempted search engine ranking manipulation is the improper use of anchor text within blog posts. The problem stems from the fact that SEO professionals know that anchor text is a hint to the search engines of the t
For a long time, SEO professionals regarded press releases as little golden nuggets that could be added into pretty much any SEO campaign for a boost.
However, back in December, Matt Cutts threw a not-so-beautiful egg
SEO copywriting is, essentially, writing copy that resonates with users, moving them to share and link to your content, and be moved to take action. In this article, we’ll explore the elements that makes online copy SEO-optimized.
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Do you know how to ensure that your content is great enough before you release it into the open?
If you find that your content is not delivering the traffic and conversions you had hoped, then there must be something wrong wi
Creating high-quality content on an ongoing basis is one of the most important aspects of running an online business. For one thing, creating specific content caters to a specific audience. And populating your site with fresh content regularly is crucial fo
Here are some golden copywriting tips for you. Copywriting is fairly easy. But online copywriting can be a bit tricky.
Let’s put it this way. Writing in general is all about finding words that compel. Copywriting is aimed at people out in the real world, while web copywritin
Guest blogging is one of the most important developments in online marketing today. With guest blogging, also referred to as guest posting, bloggers receive the chance not only to spread the word about their business, but also to provide value to other blogger
The website has come a long way from being just an avenue for communication to becoming a vital business utility. These days it’s hard to imagine how a business can thrive without any sort of online presence, especially a website.
However, a website isn’t any use if it doesn
Effective SEO calls for content that is easy to read and written to sound natural. That’s how things should be done. But exactly how does one write naturally?
Here’s a hint: If you are writing primarily with the goal of impressing the search engines, that is just the opposit
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