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5 Ways to Outrank the Big Brands

April 18, 2013
by Jayson DeMers
brand management, brand marketing, brand reputation, google
0 Comment
One persistent rumor about Google is that the search giant favors big brands—“authority websites” and reputed sites of long standing—when it comes to search engine rankings. Prior to Google’s Penguin algorithm update, it was easy for small websites to rank ahead of big brands by using
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Google Authorship: How to Dress Up Your Search Results to Demand Attention

January 23, 2013
by Jayson DeMers
click through rates, get more search visitors, set up google authorship, set up rich snippets, sitelinks
0 Comment
Have you ever been searching for something (or for yourself or one of your competitors) and noticed that many of the organic search results seem much more appealing? You aren’t imagining things — and yes, you can make your search results do that too. Read on to learn how you can attra
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15 Ways to Drive Web Visitors Without Getting a Frown from Google

December 13, 2012
by Charlie Solanor
how to drive traffic to site, seo
3 Comments
A lot of newbie marketers have become anxious about attracting visitors to their websites out of a fear that Google might slap them for something they aren’t aware of. Sure, we know all about Google Panda and Penguin, but what if Google rolls out another update one of these days
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Google+ for Businesses: 5 Tips for Effective Social Media Management

November 28, 2012
by Charlie Solanor
google+ pages, social media
0 Comment
Watch out, Facebook. Google+ Pages for business is out to give you a run for your money. Unlike its predecessors, Google Buzz and Google Wave, Google+ seems to be catching on pretty well. It’s growing at such a staggering rate that, in less than a year, it has passed the 100 mil
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6 Off-Site SEO Factors You Should Always Pay Attention To

November 18, 2012
by Charlie Solanor
off-site seo, seo
0 Comment
For the newbie webmaster, SEO can seem like a grueling process. You need to consider tons of things to get your site ready to impress the search engines. You strategize and design for optimization, with the hope that Google will pick up your site and award it favorable rankings. The s
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