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Category Archive: Link Building

  1. Why You Shouldn’t Focus on Page Authority When Link Building

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    If you’ve been involved with SEO for any length of time, you likely know the importance of link building. And you’ve probably heard just how important PageRank and Domain Authority are when selecting sites from which to try to get links. And this is sort of true. A site’s PageRank and its Domain Authority determine to some extent how valuable it is.

    However, we’ve found in our years of working with real-world sites that these aren’t the only metrics you should concern yourself with. In fact, you should probably put your focus elsewhere entirely when seeking out new links if you want to see tangible results.

    PageRank Just Doesn’t Matter

    articleimage380PageRank Just Doesn't Matter

    At least, it doesn’t matter like you think it does. A lot of SEOs with outdated information — and clients with the same — seem to think getting as many links as you can from sites with a high PageRank will make their sites suddenly awesome. And sure, you might see an increase in PageRank by following this strategy. But this strategy doesn’t matter all that much when Google uses around 200 different metrics to determine a site’s value. PageRank is just one.

    Trying to get all the links from high PageRank sites, or chasing the green bar as Search Engine Watch calls it, is only one piece of the puzzle. If all you focus on is increasing this one metric, it’s actually pretty easy, but it won’t necessarily boost your site in the SERPs or see your site have increased authority or value all of a sudden. No, those metrics can only be obtained through building a relevant, high-quality site.

    It’s All About Relevance Now

    articleimage381 It's All About Relevance Now

    Rather than looking to PageRank or Domain Authority, now it’s important to think about the relevance of the links you get. What is relevant, you might be wondering? Good question. That can be a bit hard to define. It might seem like it’s all up to personal opinion but the latest Google algorithm has determined a way to assign a value to the relevancy of a link.

    Basically, a relevant link is one that relates directly to the content you offer on your site. The link should come from a site that speaks directly on this subject. The page itself should also be directly related. When links to your site are relevant, it shows Google that you must be an authority on this subject matter. It’s all about context.

    The Value of Natural Links

    Relevant links are natural links. That is, since they relate directly to the subject matter of your site, they are something people would naturally click on when navigating the web about that particular subject.

    Natural links are those that you would make even if SEO didn’t exist. You’d simply link to this content because it would offer value to your readers. These are the best kinds of links to get pointing toward your site’s pages. They are relevant within the context of your niche and are valuable to the people clicking through.

    Think of it this way. Let’s say someone were to be searching for information on motorcycles and came across a website on the subject. Included in the content is a link to your site. However, your site is about makeup tips. How likely is it that the person looking for motorcycle information is actually going to click on the link to your site? Not very likely, right? So what’s the value of this link? It’s not relevant and therefore not much use to those with the motorcycle query.

    Now do you see why this makes irrelevant links unimpressive in Google’s eyes? Without relevancy they don’t offer any value to searchers. Even if the linking site has a high PageRank. Google looks at whether or not the link is actually driving traffic as a major metric for a link’s value.

    Natural links also add more value to the Internet as a whole. A natural link structure based on user intent and needs rather than attempts to boost search engine rank make websites more intuitive to use and more helpful in context. A good rule of thumb is to only seek out links from sites that relate directly to your content. Be very selective. It’s not about quantity here. You want to build links that last and that still hold as much power in a few years as they do right now.

    Building Relationships Matters

    articleimage381Building Relationships Matters

    Sometimes, it’s not about SEO at all. And though link building is one of the oldest SEO activities, it can actually be used in a very new way. Well, new for the online world, at least. We’re talking about relationship building here, and sometimes the process of reaching out for a link can help you to build a relationship with a highly beneficial contact.

    Of course, your first step probably shouldn’t be asking somebody for a link. It should be attempting to create a real relationship about the subject you’re both passionate about. Social media is actually a great tool for the initial contact phase. Engage in discussion. Offer the insights only you can provide. Then, after some time has passed, you can inquire about getting that link.

    Relationship building has always been an important component of marketing but it’s expanded in scope so much over the past few years. Social media, in particular, has changed the way we communicate and we think that’s something that a lot of SEOs have lost sight of. The previous methods of trying to get as many links as you could from any old site and then getting links from as many high authority sites have all but died off. When relevancy and context rule, the relationships between its owners matter, too.

    So now you know why PageRank and Domain Authority don’t matter nearly as much as some SEOs would lead you to believe. And the next time you hear this bit of misinformation, you can speak up right away and set them straight. High quality links are relevant links. There’s just no way to get around that fact. So think about context. And think about what would be the most valuable to Internet users. Keep those two things in mind and you can’t go wrong.

  2. Is It Possible to Get Google Sitelinks Without Linkbuilding?

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    Sitelinks are becoming a more important part of an overall Internet presence for all industries. Sitelinks are the links that are directly underneath the main link for site results in a Google search. Those links tend to be related to the main link, focusing on more nuanced and precise categories within the main topic area. Depending on the way that the links are being promoted, they may even point to other pages within the main website that is being linked to.

    The main advantage of sitelinks is simple: Having more links on a search engine listing creates a bigger chance that your website will be visited rather than the site of a competitor. There are other advantages as well, including:

    • overall increased click through rate
    • more impressive main site listing
    • less space on the search engine page for competitors
    • link juice and increased Google PageRank for all sublinked pages
    • increases trust in all listings that are linked

    One of the most important questions for search engine optimization professionals in today’s online market is how to create sitelinks without link building efforts. Is there even a way to do this? Link building is becoming more difficult every cycle as Google continues to implement programs such as Penguin as well as Panda that punish the efforts of good companies who are simply trying to increase their online real estate. As a result, many companies have completely abandoned link building efforts. This actually results in the exact opposite effect of what Google purports to try to accomplish: With less relevant companies vying for top search engine slots, there is less relevant content to place in front of search engine queries.

    However, sitelinks can actually be created without having to go through the muddy waters of link building and the constantly changing rules of Google algorithms. Below are just a few of the ways in which search engine professionals can create more leverage for their listings. Although the exact nature of what makes a sitelink appear is still a secret, the tactics below have been proven to work for reputable companies in the past.

    articleimage331websitestructure

    Your Website Structure

    The way that Google chooses sitelinks has a lot to do with the type of structure and organization that your website has. The more organized that your website is according to the algorithms that are currently in use by Google, the more likely that you will receive the appropriate sitelinks under your main link listing. One of the easiest ways to get started restructuring an unorganized website is through categorization.

    The categorization of a website includes detailing the more nuanced parts of your website through specialized long tail keywords and other search engine tactics. Basically, do not treat your entire website as though it is one homogenous entity: Delve more deeply into the subject matter and organize your website as you would a term paper or the table of contents in a scientific book.

    articleimage331 The Ease of Web Crawling

    The Ease of Web Crawling

    This has to do with organization, but it is more technically based than the tip above. At the same time that you detail the nuances of your website in your content and pictures, you must also do so in your coding. Be sure that the navigation of your website is not hidden behind a scripting language that Google does not recognize. Google should be able to easily follow the links that you provide in your website. Google Webmaster provides the very tools that you will need in order to create a website that is easy for Google and other major search engines to navigate. For the most part, you should use the tools that are provided by the search engine that you are looking to increase ranking on.

    articleimage331linkinternally

    Link Internally

    Organization includes internal links. The more effective that your internal link structure is to a human being, the more effective that it will be to a Google site crawler. Make sure that all of your subcategories link back up to their parents where it is most appropriate. This will give you a positive feedback loop in two ways: The people who are already visiting your website will stay on it longer because they will be able to find references more easily. Secondly, your website will receive more consideration for sitelinks because of this increased stickiness on your website.

    Internal linking also helps Google to recognize what is most important on a website. Parent categories will most likely be linked to a great deal. Subcategories will likely have links going out. This dichotomy helps Google to understand what parent categories and subcategories are. If that organization matches the schema that Google has set up for those keywords, then you are much more likely to have a high ranking page overall as well as plenty of sitelinks.

    Increasing Web Traffic

    As you continue to organize your website in the manner mentioned above, you should increase the web traffic that is already moving to your website. Not only this, but the increased organization will attract new traffic as your site moves up the rankings in the major search engines. As Google finds new ways to appropriately index your website, people will be able to more easily access those parts of the website that they find most useful.

    In order to do this, be sure that each of your pages has title elements that are unique. The descriptions should be completely unique as well. If you need to hire a professional copywriter so that you do not have to repurpose content from another website, do so. The investment is more than worth it because of the longevity of good site content.

    True Usefulness of a Website

    All of the organization that you perform should be done with the intent of becoming truly useful to the end-user. You may be able to get click through’s for a while based upon a quick reorganization without much substance; however, these users will not stay for very long. As your web traffic drops off, so will the interest that Google has in your website. If this is the case, your search engine listing will gradually decrease until it is completely irrelevant to your industry.

    The Final Word

    Not only is it possible to get Google sitelinks without a link building strategy, it is actually required. The organizational process that you must go through in order to create appropriate sitelinks is a process that all top websites must incorporate into their web presence at some point or another. Go ahead and make this a priority now so that you do not have to deal with it later.

    Be sure that your website has plenty of content for your target audience. After all, Google and other major search engines are trying to make their algorithms behave more like people every day. Even if you are able to get a few short-term clicks based on the weaknesses in the program, those weaknesses will be fixed. If the past record of Google tells you anything, short-term boosts in ranking will be punished retroactively. Therefore, it is better to initiate a long-term strategy now rather than trying to get the short-term sale when it comes to sitelinks.

  3. How to Create the Perfect Internal Page Structure

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    By creating high quality internal page structure for your website, you will enable search engines to find, assess and index your site content. Your site’s content and purpose will be easily read and categorized. In addition, your website will receive top placement in search engine directories and relevant Web searches. When you include valuable keyword-rich content from your home page on internal pages that has proven to attract interested viewers, this can also add “link juice” to your overall site and its intent. If you have other web pages or postings on other sites that advertise and promote your current products, services or website purpose, you should link to those URLs to add increased SEO and web traffic to your current site.

    What are the Major Steps to Designing a Perfect Internal Web Page Structure?

    There are eight primary steps to follow for successful design and creation of a powerful and effective internal web page structure. These major site design methods and procedures are as follows:

    articleimage319 Use Quality Site Design Features

    1. Use Quality Site Design Features. – First of all, the overall quality and effectiveness of each page on your website must be excellent. Only by ensuring that every page is top-tier design with high functionality will you receive high traffic volumes and conversion rates for your site. Each page must include professional-level web design features such as well written, keyword-rich text and fine quality photographs, videos, graphics and interactive content. All pages need to achieve high ratings for search engine optimization (SEO) and conversion rate optimization (CRO).

    2. Include Content Related to Your Home Page. – Since every page of your site should have content directly related to and supportive of your home page, be sure to structure each additional site page to include some of the major products and services promoted on your home page. In order to draw more external links to a new site page, link to blog posts, advertisements and other promotional content you have placed elsewhere on the Web. By including links to your site pages in articles you place on blogs of popular or authoritative sites related to your own business products, services and site content, you will actually attract impressive volumes of web traffic and backlinks from external sites. As Internet users read these blog posts and link to your site from their own websites, your numbers of site visitors, new customers and conversion rates will increase. Google actually places greater importance on your site links placed within your blog content on other sites than on links you place in your internal site navigation.

    articleimage319Use Keyword-Rich Links to Your Top Navigation

    3. Use Keyword-Rich Links to Your Top Navigation. – However, you do need keyword-rich links to your top navigation. Your home page navigation bar should direct your customers and site visitors to your primary categories and internal pages. Navigation topics should highlight your major categories and products. When you incorporate category design and function that opens out in navigation, customers and visitors can see multiple products and purchasing opportunities at once. This feature can extend link juice and visibility throughout your entire website. One link for each site page is sufficient. In addition, top search engines recommend that you include fewer than 100 links on any of your internal pages. Many successful websites also include a complete site directory at the bottom of each page for greater page recognition and viewing.

    4. Create Extra Navigation to Your High Profitability Pages. – Create extra navigation to your pages with highest profitability levels. By including links to your best-seller products on your home page, you will boost link juice to all pages while attracting more interest to these star products. Placing links in your sidebar to your most prominent external web articles and blog posts can also greatly boost visibility and sales conversions for your site. As long as you have excellent home page and internal page design and linkage, all new site visitors from external sources will take more time to view the content and product purchasing options of your entire website. If you currently use WordPress or a similar host for your website, you can choose plugins to auto-add links to your external posts, as well. Search engines base high site value and ratings on such site-related content since it attracts high volumes of Web user attention for your site.

    5. Use Keywords in Breadcrumb Navigation. – Sub-navigation that reveals your website hierarchy and structure are called breadcrumbs. They assist site users to navigate your website and view its entire content easily and thoroughly. They also enable you to incorporate targeted anchor text links to your important pages. Always remember that Internet users as your potential new customers and ongoing client base react favorably to websites with content that quickly and concisely directs them to pages, information and products they are searching for or have particular interest in viewing.

    6. Include Keyword Usage in Anchor Text. – When Google and other search engines perform evaluations of your site pages for search ratings, the two primary criteria used are authority and relevancy. Authority levels equal the number and effectiveness of the links pointing to your site pages. Relevancy means the rating value of your link keywords for anchor text. When planning SEO techniques for your site, remember that when you use the key term “click here” on your pages you are adding no value to your site. However, when you use target keywords as anchor text when including links, you are using a powerful strategy to strengthen your rankings and page optimization.

    7. Use Target Keywords in Your URLs. – The structure of your page URLs needs to match your site structure. Each product page must be nested to be part of its category. For example, if your website structure follows the design of “yourdomain.com/category/product,” if you are selling costumes and one site page is devoted to selling vintage costumes, its URL could be “yourdomain.com/costumes/vintage-costumes.” Always make your URLs as short and concise as possible. Include your target keywords and if you have keyword phrases, include hyphens between each word of a phrase.

    articleimage319 Rely on Quality Analytics and Expert Site Analysis

    8. Rely on Quality Analytics and Expert Site Analysis. – Make good use of professional website analysis services for your website pages like Google Analytics and other similar tools to ensure best quality internal page structuring. You can either perform your own analysis with the aid of these services on the Web or seek advice from expert website designers and optimization experts. By doing so, you can tweak and fine-tune your site’s internal page design, features and linkage use for best SEO and CRO results.

    Highly effective traffic volumes and conversion rates for your website can be attained when you create the perfect internal page structure throughout your site. Each page will be as effective as the degrees of attention you give to ensuring the high quality of page content. By including excellent textual content, visual and interactive features as well as SEO on each page, you will attract greater numbers of site visitors. With CRO expertise, you can encourage them to view and spend time on each site page. With high quality keyword usage and internal, external and navigation bar linkage, you will increase visibility and interest in every page of your site. Good use of anchor text will also improve visitor volumes and easy navigation of your pages. Through use of professional analytics for your home page and all internal pages, you will gain valuable knowledge and insight of how to fine-tune your pages for the highest possible levels of viewer interest, customer conversion rates and continual expansion of your client base for highest levels of online success and profitability.

  4. 25 Methods to Build Links From Quality Websites

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    Building links is one of the most difficult aspects of maintaining a website. Utilizing realistic steps on how to build inbound links can prove to be hugely beneficial. It’s important to take your time when building links and to understand that quality is everything. It’s understandable that you may want to attempt to receive tons of inbound links as quickly as possible, but the only way to ensure that the process is completed successfully is by being thorough. As such, here are 25 proven methods to build links from quality websites.

    articleimage209Write and Create Interesting Blog Content

    1. Write and Create Interesting Blog Content

    Creating blog content that is interesting and insightful is one of the core aspects of building links. Write articles that are fun and quirky, and you will soon have readers referencing and linking your article.

    2. Create Blog Content on a Consistent Basis

    While creating blog content is important, you ultimately want customers to keep coming back and continue linking your articles and posts, which is why it’s essential to create blog content on a timely and consistent basis, leaving your user-base well satisfied.

    articleimage209 Ask Others for Reviews

    3. Ask Others for Reviews

    If your site or product has received recent upgrades, it’s important to ask critics and customers to review these changes and your site on their own, creating inbound links to your content.

    4. Write Reviews

    Writing reviews for new products, such as books and cd’s, will help to attract others to link your review, which could include the person whose content you reviewed.

    5. Share Links Through Social Networks

    Social networks, such as Facebook and LinkedIn, are as popular as ever, which is why it’s important to embed buttons within your articles that users of those platforms can connect with to share your link.

    6. Links through WordPress Plugins

    If your site uses a wordpress plugin, you can review it at WordPress and include a link of your site, which is an easy method to bring in extra traffic.

    7. Distribute an RSS Feed Into Your Website

    Setting up an RSS feed within your site can allow for others to use your content in their own articles while providing links that lead back to your website. While this can be difficult to utilize effectively, it does help to increase traffic.

    articleimage209 webinar

    8. Webinars

    Webinars are simply a form of seminars on the internet. By delivering an interesting and informative webinar, those that watch it will post about it and include links to the webinar and your site.

    9. Ask Journalists to Cover Site When Big News is Announced

    One of the best ways to receive extra traffic and inbound links to your site is by asking journalists within the entertainment industry to write a piece focused on new content you’re offering, which will link to your site.

    10. Create Visual Aids for Site and Content

    Visuals are a strong aspect of any website and can really help to bring in tons of inbound links. By creating your own designs, ones that are intriguing, others may choose to link to your image for a similar article they are writing, instead of simply creating their own visual content.

    11. Utilize Press Releases

    Drafting and sending a press release related to your company can earn huge dividends in regards to building links, as it’s one of the easiest ways to do so. You have full control over the content of the link and the press release will automatically lead back to your site.

    12. Create an Interesting Presentation

    Create a presentation related to something currently going on within your business and build it into a link. This will allow for new and interesting content for your website that will attract inbound links.

    13. Write Guest Posts for Other Blogs

    Guest blogging is a fantastic way to attract customers and inbound links to your site. All you have to do is write interesting content and place a link in your author bio that leads back to your site.

    14. Write an Opinion Piece

    Writing an opinion piece for online publications is a great way to insert an inbound link to your website at either the end of the article or within your author bio.

    15. Help Other Bloggers by Linking to Their Blog

    Utilizing this easy method will allow you the opportunity for others to link back to your blog after you have done the same for theirs.

    16. Use Directory Submissions

    Directory Submissions in online yellow pages or portfolio sites is a natural way to build links as it helps to create visibility for your company.

    17. Be Aware of the Latest News

    If you can find a way to get a jump on the latest news and be one of the first to comment on a story, others that follow will cite you as a source and link to your site.

    18. Give Interviews

    Giving an interview to journalists is a wonderful method to spread publicity and inbound link opportunities. Once they publish your interview, along with an inbound link, you earn immediate traffic to your site.

    19. Design and Create an Info-graphic

    Info-graphics are one of the more modern forms of marketing. All it takes is thinking of a unique design for the info-graphic that will be appealing to site visitors and include the embed code that will allow others to embed your link on their site.

    20. Offer Trials and Sneak Peeks Of New Products

    Giving members of your site a peak into new content and products is a fantastic way to create buzz and will tempt others to write their impressions and include a link to your site.

    21. Offer Free Tools and Similar Accessories

    If you’re technologically savvy, creating new and distinct marketing tools and offering them for free can help to attract those that work within the industry to use them and link back to your site.

    22. Sponsor an Event With Your Website

    If you are looking for the means to attract more traffic to your site, one of the simplest methods to do so and build more links is by sponsoring an event, which can earn you widespread publicity and inbound links to your website.

    23. Write Posts in Public Forums

    Forums on many websites throughout the internet have largely increased in size over the past decade, making it a viable strategy for spreading your network and creating opportunities for inbound links to your site.

    24. Offer Giveaways of Created Content or Products

    Designing a free giveaway can help to greatly increase publicity, particularly if it’s a good product you’re giving away. Doing so will allow others to review your site and leave inbound links.

    25. Simply Place “Tweet This” Into Your Articles

    While a simple method, placing a button within your article that displays “tweet this” will allow readers the ability to use their twitter accounts to link to your article, creating the possibility of it going viral.

  5. 5 Creative Examples of Link Bait Strategies

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    Using link bait strategies to drive traffic to a particular website is an old tactic for increasing views. Link baiting is controversial and is often associated with harassment in the minds of many. Though the word “bait” in the term is used, link baiting is typically not a manipulative practice. When used properly, however, it is an effective tool for driving traffic to a particular site. Link baiting includes a wide variety of applications, ranging from the running of awards or competitions to writing dissenting posts against high-profile bloggers in the hopes of provoking a response, thus drawing more readers to your site.

    Have you ever read a blog on Blogspot or watched a video on YouTube, stared at the 100,000 views statement and said to yourself, “How in the world did that get so many views?” If you have, and are staring glumly at your own blog with 10 views, don’t be disappointed. Quite often, the owners of those posts and videos that went “viral” had help—either from hiring a company who specializes in making things go viral, or reading up on how to do it themselves, as you’re doing now.

    Below are five creative examples of link baiting that you should consider for your blog/YouTube account if you want to increase traffic levels.

    articleimage165Make a video, with links to your website

    1. Make a video, with links to your website.

    If you are interested in creating a truly viral post that millions of people will watch, share and chat about, then you should consider doing a video of some subject related to the post that you can use to link back to your site. The content need not necessarily be outstanding in order to get 100,000 views, but it should be good, to make viewers want to share it. There are many online sources to assist you in producing a video, such as makeyoutubevideo.com, kizoa.com and wondershare.com.

    Before you begin producing the video, you will need to consider what goals you want the video to accomplish. Several questions to think about are:

    • Who is this video going to be targeted to?
    • What is the tone of the video going to be? Funny? Goofy? Professional? Dramatic?
    • What action do you want your viewers to take after they have watched the video? Email it to a bud? Click for more information? Visit the website it mentions?

    articleimage165Focus on function, not flair

    2. Focus on function, not flair.

    While your blog post or video needs to have good content in order to get millions of people to watch, share and gossip about it, it is not necessary to spend hours to create top-notch videos or blog content. If you focus on the presentation of your material, you will generally be more successful. A good rule of thumb is not to force a concept to fit a brand, rather let the brand fit into the concept. Some guidelines to help with this strategy are listed below, with tips for videos listed first:

    • Keep it short. An optimal time frame is 15-30 seconds. Rarely are good videos longer than a minute; you should break long stories into several bite-sized movie clips.
    • Format for remixing. Design a video that is simple enough to be remixed, reformatted and reworked over and over again by others.
    • Do not turn it into a blatant advertisement. If a video feels like an ad, very few viewers will share it, unless it is very powerful.
    • Make it shocking. Craft the listing so that the potential viewer can’t help himself, but has to go investigate. A good example is “Re-emergence of Mothman in Virginia!”
    • Use creative headlines. Get the viewers thinking, “No way! That couldn’t have happened!” A great title would be something like “Kate Middleton Loses Prince George at State Dinner!!”

    And for blogs:

    • Be engaging. Your audience needs to feel that you are speaking to them. Frequent use of important words such as “you” and “your” will help your readers feel unique and keep them engaged. If your audience is engaged and enjoys the material you have posted, the chances of them clicking on the links you have provided are much higher than otherwise.
    • Be emotional. No, this does not mean be sentimental. It means to consider how you feel in the moments just before you take action. What are you thinking? Do you feel an emotion such as desire, fear or hope? People think alike, so the majority of your readers probably feel the same way that you do. The best way to use this strategy is to focus on catchy, emotionally charged titles for your articles. Here’s an example:
      (Standard)—How To Make An Interesting Video.
      (Emotionally charged)—The Art Of Cinematography: Making A Movie That Will Captivate Your Audience
    • Come up with and answer questions. When writing a post, it is often very powerful if you explore the possible “what-ifs” that will most likely cross the minds of your readers. If you address these possible questions in your post, this will help make your work transparent, as well as prevent your readers from feeling sledge hammered by the one-way opinions of your rival bloggers.
    • Repetition, repetition, repetition. Your readers will be viewing your blog post for only a few minutes, so you want to make sure that they come away with the most important information. To do this, tell the reader what the article is about at the beginning and summarize the article at the end. Reiterating key points throughout the material is also helpful.

    articleimage165Get onto the _Most Viewed_ page

    3. Get onto the “Most Viewed” page

    Once your post or video is ready to go, it’s time to get it into the most viewed section. But how? It’s easy. Four quick solutions are listed below:

    • Forums. Starting new threads on relevant forums and embedding your video there is helpful. You can jumpstart conversations posting a comment yourself and asking friends to comment as well.
    • Facebook. If you have a moderately large presence on Facebook, sharing a video/blog post can have a powerful impact.
    • Blogs. Reach out to individuals who operate relevant blogs and get them to post your embedded video on their site. They will probably charge you a small fee, but the results are likely to be worth it in the long run.
    • Friends. Ensure that everybody you know watches the video. Try to get them to email it to friends, or to at the very least share it on Facebook.

    4. Title/thumbnail optimization

    The title and thumbnail are the best way to advertise your video or post. Titles can be changed an unlimited number of times, so sometimes it is wise to use a catchy title for the first several days, and then change it to something else once the views are up. Trendy titles include phrases such as “exclusive”, “behind the scenes” and “leaked video!”

    5. Comments: Capitalize On Them.

    A controversy is an excellent way to maximize the number of views for your material. If a controversy erupts in the comments section, be sure to capitalize on it to the fullest extent. Get the main antagonist to explain what his problem is and show him how he is wrong. A civil discussion can engage viewers and drive traffic back to your website.

  6. How Do I Get Links from Large Websites?

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    Individuals who are interested in increasing their conversion rates by expanding their online presence should note that getting links from larger websites can help them accomplish this objective. This is the case for several reasons, including the fact that attaining links from large sites increases your site’s credibility in the mind of the search engines, thereby increasing the likelihood that you will attain a competitive ranking in the results pages of major engines like Google, Bing, and Yahoo. If you are looking for strategies that will help you get links from large websites, the following techniques can be of great use to you:

    articleimage161Write High Quality Content

    1. Write High Quality Content.

    Writing high quality content is one of the most effective ways to increase the likelihood that you will attain links from larger websites. In short, writing high quality content increases the perception that you are a professional and leads other website owners to believe that you are the type of individual with whom a business relationship could be mutually profitable. There are a variety of things you can do to ensure that the content you produce is high quality, one of which is to ensure that your text is “scannable.” To ensure that your readers can quickly scan through your content to find the information they want, make a point to include things such as headers, bullets, and numbered lists.

    2. Make Offline Advertising A Priority.

    Oftentimes, business owners who are attempting to get links from large websites place primacy on using internet marketing efforts to accomplish their objective. While this activity is certainly prudent, it is also important for these aspiring leaders to make offline advertising a priority. This is a good idea for several reasons, including the fact that it gives you the opportunity to reach an audience of people who do not use the internet to locate the goods and services they want. Once you expand your market this way, your business will gain more and more credibility, thereby increasing the likelihood that larger websites will hear about your existence and decide to link you.

    3. Implement Proven Social Media Optimization (SMO) Strategies.

    One of the many effective strategies that can help you get links from larger websites is to simply increase your visibility in the online world. In short, a large website cannot link you if they do not hear about you somehow. With this idea in mind, take note of the fact that social media channels are an incredibly useful (and cost effective) way to share information about your business’s goods and services with other people. There are a variety of social media optimization (SMO) strategies you can implement to increase your business’s online visibility. For example, tweeting at peak times (5 pm) will increase the likelihood that a large number of people learn about the goods and services you offer.

    articleimage161addablog

    4. Add A Blog.

    Adding a blog to your website is a fun and effective way to get more links from larger websites. Like several of the other strategies outlined here, adding a blog is a viable strategy because it can increase the visibility of your website and thereby catch the attention of larger websites who will then view linking you in to be a mutually profitable decision. To make the most of your blog, be sure that the content you publish there is interesting and informative. Also make a point to try to guest post on the blogs of other people. This is a good networking strategy that also increases the likelihood that you can reach more people within your target audience.

    5. Remember That Mobile Optimization Is Important.

    As many internet marketing experts know, the sales of mobile devices currently exceeds those of personal computers. With this idea in mind, it is very important that your business website be optimized for mobile users. If it is not, you miss the opportunity to reach a large segment of the market and thereby decrease the likelihood that your website will gain credibility and popularity. If this happens, you will be much less likely to get links from larger websites.

    6. Become A Thought Leader.

    If you’re serious about getting links from larger websites, you should know that becoming a thought leader in your area of business can help you accomplish your objective. This is the case for several reasons, one of which is that your website gains credibility (and subsequently, visibility) when people believe that you have extensive education and experience in your chosen field. So, how do you become a thought leader in your area of business? There are several ways to do so, and one of the best is to publish a book within your field. It’s also a good idea to continually publish articles in which you report the most current research findings regarding the subject. Finally, make it a habit to attend lectures and conferences that concern your area of interest, and discuss your attendance on your website.

    articleimage161ASK

    7. Ask!

    Asking can be an incredibly effective way to get links from larger websites. To make the most of this opportunity, write a very professional yet personal e-mail in which you discuss a bit about your work background as well as your own interests. Talk about the purpose and function of your website and explain why you’d be interested in having the web owner link you in. Be sure that your e-mail includes substantive information indicating that you are thoroughly familiar with the web owner’s site. This will likely flatter him or her. The best part about asking to get linked to a larger website is that you may get a yes, and the worst thing that can happen is that the website owner says no.

    8. Get Professional Help.

    Although you and your staff may be somewhat effective in creating and maintaining the type of website that will garner interest from larger websites, professionals can probably do a much better job than you. With this thought in mind, give consideration to hiring a professional web design or internet marketing company to help your business gain the online visibility and popularity that you want. These professionals will typically have years of experience in the industry, thus enabling them to quickly and effectively develop and implement the type of web design and marketing strategies that will leave larger website owners wondering about you. Once they become curious, the likelihood of you getting linked increases exponentially.

    9. Branding, Branding, Branding.

    Last but certainly not least on this list of strategies to help you attain links from large websites is the implementation of a high quality branding campaign. Although defined broadly, branding is basically the process of using graphics, icons, text, mottos and other forms of visual or textual media to create a unique and meaningful image for a business and the goods and services it sells. Branding is important for many reasons, including the fact that it increases the likelihood that prospective customers will remember specific information regarding your products and subsequently make purchases. When this happens, your brand will gain visibility and credibility, the two primary factors which can cause larger websites to link you.

    Summing It All Up

    If your goal is to ensure that you get links from larger websites, you should know that the strategies outlined above can help you accomplish this goal. To make the most of the information listed here, be sure to use all of the techniques synergistically to increase your online reputation as quickly as possible. Once this happens, you will likely find that a variety of large, authoritative websites are interested in linking you.

  7. How to Handle Link Building and SEO for a Local Business

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    If you are a local business owner, then surely you want to do whatever you can to boost your presence in the community. No matter what type of business you own, the fact remains that more local prominence means more sales, which is ideal for your bottom line. However, establishing yourself within the local community is not always easy. Fortunately, there are some link building and SEO tips you can keep in mind as a way of making your business more easily searchable, which can lead to greater success for you in the long run.

    articleimage157Get Involved on Local Blogs

    Get Involved on Local Blogs

    More than likely, there are some small niche blogs that people in your community run that are related to the service or goods that you provide. For example, if you run a small shop that sells craft supplies, then surely there are some local people who love to blog about arts and crafts projects. This is a great opportunity for you as a business owner to start some productive conversations with people in the community. By finding these blogs and commenting on them, you can boost your SEO while potentially gaining new customers in the process. Just be careful, when commenting on these blogs, not to make your comments sound like an obvious promotion for your company. Instead, make some casual conversation about the topic at hand to establish a real dialogue before even thinking about mentioning your company.

    articleimage157Build Your Own Blog

    Build Your Own Blog

    Of course, in order to comment on other business’ and individuals’ blogs, you will need to have a blog for yourself that you use to represent your company. Fortunately, there are all kinds of free blogging websites out there today that make starting your own blog easier than ever. WordPress and Bloggr are just a couple to consider, but you will want to use a platform that is popular among your clientele. This way, you will be in the best position to communicate with them easily through blog comments and posts.

    Many business owners, however, do not have the time to write blog posts every day. Therefore, it may instead be necessary to hire an SEO blog writer who will be able to keep the blog up-to-date. After all, if a potential customer sees that your company has a blog but that it has not been updated in several months, then he or she is not very likely to want to check out your store. People like to see business blogs that are consistently updated so that they can tell the business is truly invested in their lines of work.

    What should blog posts contain? Ideally, blog posts will not be overly promotional of the company itself but will instead be more informative and general in nature. For example, going back to the arts and craft shop mentioned above, an ideal blog would cover fun arts and crafts projects to take on, discussions of different materials, and trends in the industry. To optimize the blog posts for SEO purposes, specific keywords can be included within the blog, such as “arts and crafts” plus the name of the city where the store is located; by doing this, and by linking these keywords to actual pages on the company website, business owners can boost their rankings on the search engine results when these keywords are searched for. This is known as back linking or link building, which are known to be effective SEO strategies.

    Market the Blog

    Aside from having a blog and keeping it updated, it is also important to market it so that people will visit it and comment on it. This will further increase the business website’s search engine results for back links. Of course, when marketing a blog, it is important to be careful not to make it too obvious that you are promoting it. Spamming the URL for the blog onto another person’s website or social media page is not only discouraged, but can come across as downright rude. Instead, find subtle ways to promote your blog, such as through guest posting on another relevant blog and offering a guest post in return. This is a great way to build visitors to your blog while gaining respect in the community as well.

    articleimage157 Take Advantage of Social Media

    Take Advantage of Social Media

    Another great way to go about boosting your SEO as a local business is to start your own social media page. These days, major social media sites like Twitter and Facebook allow businesses to create their own free pages. Much like the blog, you social media page will serve as an outlet by which you can communicate with others in the local community and beyond.

    When creating a social media page, there are many things that you will want to include in order to better market your business locally. Of course, the name of your business and a short description of the services or products that you offer is important. However, you will also want to include your location so that people who live nearby can come and check out your business without getting lost.

    Just as it is important to keep up with your blog, it is important to constantly update your business’ social media page as well. The good thing about running a social media page, however, is that it is much easier to keep updated than a blog. You can post all kinds of updates throughout the day rather than having to take on the daunting task of writing a several hundred word blog post. Furthermore, you can have more fun with a social media page by holding contests and special promotions. This is a great way to gain more local recognition among the community, especially as your page is seen by others who live nearby and have social media accounts. For example, on Facebook, if somebody “likes” your page, this can be seen by all of that person’s friends. From there, the friends may become interested in what this business is that their friend “liked,” and they may decide to “like” the page, too.

    Finally, a social media page allows you to upload photos of your products, services, employees, and more. This helps to create a more personal connection between you and your customers or potential customers. The main thing to remember when running a social media page for your business for local SEO purposes is to have fun with it; this will keep people coming back to check the page and therefore make your business more popular and widely known in the long run.

    The Bottom Line

    As you can see, there are many steps you can take to boost your link building and SEO for a small local business. While it may take some time, effort, and planning, these skills are known to pay off in the end. If all else fails and this seems like too much to take on on your own, then you may even consider hiring an SEO marketing company to do the work for you. From there, you can enjoy reaping the benefits of better SEO and link building without having to do the difficult work yourself.

  8. Pillars of Spam: 5 Ways To Identify and Demolish Spam

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    There have been numerous reports that state spam has caused billions of dollars combined. Spam uses several avenues to reach its victims, but you are not alone. There is anti-spam software and plug-ins available, but the truth is that most spamming experts are trained to weave through those defenses. How can you tell if the comment you’ve received is a spam comment or a real one?

    It is important to consider that a study showed that an average website owner must deal with spam on a regular basis. It is estimated that this person must manually delete spam mail or comments every week, which totals to five to six hours. Five to six hours is a lot of wasted time, and as most business owners will tell you, time is money.

    How Spam Comments Affect Your Website

    articleimage97How Spam Comments Affect Your Website

    Allowing spam to grow wild on your website is not something you want. The reputation of your site could get damaged by the sight of spam. Spam can cause users to fear your website, which will definitely hurt the traffic you would have received. Your potential visitors will have a reason to run away from a spam-ridden website, as some of those spam comments may actually contain links with malware.

    The space on your website might also suffer. The space on your website may be limited, and spammers will use this to their advantage. If you do not catch their spam comments or simply ignore the issue, you might end up losing your website temporarily. Your website may go down, or you might not be able to post.

    The worst effect that you can expect from an overabundance of spam comments is the ultimate rank defamation of your site. Major search engines rate websites. They scan them to make sure they are safe for their users. It is this search that changes your rank and the position of your website in their page results. The more spam you have, the less that a search engine will trust your site. People will have a hard time finding you if you rank low.

    What Isn’t Spam?

    articleimage97What Isn't Spam

    There are several ways that a real visitor can leave a legitimate comment on your page. One way, of course, is through a regular comment. A comment is an opinion piece. It is sometimes short, but usually related to the subject matter of your post or page.

    There are two other types of comments, and here is where things get a little dicey. The second type of comment is referred to as a pingback. A pingback comment is usually created automatically. It basically shows up as an alert to you. It is telling you that your page or post has been linked to an external post or page. You can find out the exact page or site it has been shared on.

    The third type of comment is usually referred to a trackback. Trackbacks are the manual version of the pingback. A trackback is basically a nice and personal notification or note from the person who is utilizing your content on their website. They are thanking you, and showing you how your post is going to be used.

    Identify and Demolish Spam

    Understanding the different kinds of comments is just a starting point. What you really want to do is identify what spam comments look like.

    First Sign

    articleimage971st sign

    The first way to tell that the comment is not legitimate is by the author. You should check to see if the comment is accompanied by a real name and a real email. Sometimes you can tell a comment is spam, because some spammers use the keywords within the field where a name should go. Or, they might put the name where the email is entered. Watch out for word stuffing within the comment as well. The words to look out for are usually embedded within the name or the email entered. These words will usually not make sense, and can be a red flag.

    Second Sign

    One of the easiest ways that you can spot a spam comment is if the comment itself is unrelated to your post or page in general. You have to ask yourself a few questions at this point: Does the comment respond to the subject? For example, is your post about leather coats, but the comment is talking about health pills? Another thing to look out for is a comment that is too vague. Comments that are too vague would work as a post on any blog or website, regardless of the subject. An example of this is a statement like “What a great post.” A comment with lines like the one just mentioned should raise some concern. You can also paste this comment in a search engine, and see what matches up. If the comment has been used numerous times, then it may be a spam comment.

    Third Sign

    Comments that are in a different language or use symbols instead of language is also something to be leery about. These are pretty easy to see, but you should still make sure you do not have a real comment from an oversees visitor.

    Things become a little dicey when you see comments using URL coding. URL codings use extensions such as .info or .ru, which could actually be legitimate. If you encounter a comment such as this one, try to find other identifiable spam signals, such as links to unrelated pages or offensive ones.

    Fourth Sign

    The fourth sign is one that has been brushed a few instances before, but it is still worth mentioning. This is not usually recommended, because clicking on the link provided may actually put you in danger of malware, but it is a very simple way to see if the comment is spam. You may also be able to see this without clicking on the direct link. Just hover the mouse over the website, and you may be able to see a mini picture of the site without directly clicking on it. If you are linked to a page that is selling a product that your page is not related to, or you are linked to a pornographic page, then you most definitely have a spam comment at hand.

    Fifth Sign

    A comment usually comes to you with a golden nugget. That golden nugget is the IP address where the comment originated from. You can use this IP address, and paste it in a search engine to find out if this IP address has had issues related to spamming. If you find that the address has a history of spam, then the chances are that the story has just continued onto your website.

    Is catching a spammer an easy task? No, but there are definitely a lot of tools that can be used against spammers. You can utilize these tools, but they may not always work.
    As webpage owner, you must be equipped with some of the knowledge needed to “sniff” out a spam comment. By analyzing the comments you receive with the information here, you are prepared to identify and demolish a spam comment.

  9. The Marketer’s Guide to Whitehat Backlink Acquisition

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    As a marketer, you’ve undoubtedly come across a vast number of methods and techniques to build links back to your websites and projects. Some of these methods might be based on taking advantage of quirks in how search engines rank websites, but it’s smart to steer clear of these techniques as using them can result in your website being penalized or removed entirely from search engines.

    Whitehat link building techniques are the kind of techniques that you not only want, but also the kind that search engines like Google encourage you to utilize. They work towards ensuring that quality content rises to the top rather than sketchy content that has little value to visitors.

    Let’s examine the philosophy necessary to create proper whitehat links and the methods you can use to acquire them.

    Whitehat Links Utilize Something Special

    Whitehat Backlink Acquisition

    Before examining every major way that you can acquire whitehat links during your next SEO campaign, it’s important that you understand a few concepts about whitehat link building.

    The key principle about whitehat back links concerns that you should always strive to work towards quality rather than quantity. The reasoning behind this can be seen in the way that search engines components like PageRank work: links from websites with more authority tend to have an impact in search engine rankings by an entire magnitude.

    That means just a few links from high authority websites where there’s quality content may be enough to establish a foothold on medium-competition keywords.

    It also means that you’ll be free of suspicious, low-quality links that often denote spam and any of the potential penalties that may present themselves with such an approach.

    The second thing you’re going to need to understand is that many of these strategies rely upon your visitors finding not only your links useful but also the content surrounding your links. This is as important in, for example, the viral sharing strategy as it is content marketing.

    The last thing you’ll need to keep in mind is that some of these techniques are only suited for certain situations. Not all marketers will be able to use these techniques as they may lay outside of what “makes sense” to use with regards to your niches or products.

    Use your own judgment as to which of the following methods will work best for you.

    1. Content Marketing

    This is the most basic but still extremely effective method for building whitehat back links. It centers around the idea of writing content filled with quality that links to your website in just the right place to ensure that maximum amount of relevance transfers to your website.

    When creating content for this approach, ensure that you use content that has synonym strewn about sparingly within the text.

    Unless you’re constrained to putting a link in something like a resource box, then you should aim to link the first or second instance of the keyword you’re aiming to rank highly for back to your desired website. This will ensure that search engines pick up on this link as being relevant while visitors are still able to click on it.

    2. Social Bookmarking

    Social Bookmarking

    Back in about 2009, social bookmarking was one of the hottest ways for marketers to acquire whitehat back links. While the effectiveness of this technique has diminished, it can still be a way to obtain whitehat back links and an astounding amount of traffic.

    The foundation for successful social bookmarking is divided into two parts: amazing content and sharing on the right websites.

    The content part should be easy. You need to write something that brings quality and unique information that people will genuinely find interesting.

    The second part might be harder. You need to share it on the right websites that will find your content interesting. In other words, you’ll want to use as niche-specific subcategories as possible to ensure a positive reaction on general social bookmarking websites and to steer away from websites unrelated to your own.

    3. Directory Submission

    Directory submission allows your website to be listed in a directory alongside other likely related websites. While this puts you near to your direct competition, clever use of things like the description and summary fields that most directories allow will give you the distinct advantage over your competition when it comes to SEO.

    The only downfall about this method is that you will likely be able to produce contextual links, which are the kind of links that settle inside of relevant content to produce highly authoritative back links. You’ll need to make what content you can submit both as optimized for your website’s keywords and as visitor-friendly as possible.

    4. Leverage Social Media

    When content becomes immensely popular in a short period of time, it’s said that content has gone viral. This process happens when people find something unique or interesting, then they proceed to share it with their friends before they share it as well.

    Viral content is one of the few ways that you can amass a large number of links for your website in a short period of time without taking penalties. Think of it as a reward for offering something that people genuinely find useful.

    While not all content will go viral, most content can still be made to be shared. The advantage of this is that shared content tends to create a myriad of links that can be useful in the SEO process.

    Getting people to share your content requires some dedication. You need to either create a valid social media following, which takes a moderate amount of work that must be done each day, or you can find someone who has already accomplished this and persuade them to share your content.

    5. Guest Blogging

    Guest Blogging

    Recognized as one of the most viable methods of whitehat link building, guest blogging allows for two parties to exchange content for a simple link. It’s a mutually beneficial act that establishes the person providing the guest blog as an authority figure in their respective field.

    The way you go about guest blogging is by first searching for blogs that would be receptive to it. You can usually find businesses and individuals who need content that is related but not necessarily about their product focus by checking guest blogging websites or by contacting other marketers.

    You send them a proposition that shows you are not only an expert upon the topic you wish to blog about, but that you also plan to deliver high-quality content that will benefit the other party’s website.

    You can then submit your content with the small agreement that all you want in return is a link that you should have placed within the guest blog surrounding one of the keywords you want to focus on.

    6. A Note on Other Methods

    There are an unlimited amount of ways you can point links back to your website during the SEO process, but not all links are created equal.

    For example, forum signature links are a less effective way of building links back to your website because they border on blackhat territory. They don’t add any kind of quality and tend to be received by forum owners as spam, which in turn has led search engines like Google to implement measures that severely devalue them.

    If you come up with another technique for link building and you’re unsure if it’s whitehat, then you can usually reason if it is by asking the following question: Does the content created by my link building benefit the people reading it in a way other than just trying to persuade them to buy something?

    If the answer is a “strong yes”, then the link building approach you’re debating will likely help not only your readers, but also your website’s SEO efforts.

     

  10. Matt Cutts’ Latest Video Shows Why Links Will Always Be Important

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    Links are a very contentious issue in the world of SEO.  Quality backlinks can have a very powerful positive effect on a site. By the same token, links with known spam or black hat sites can be very detrimental. What is the current state of link building, what links are the most useful and will links always be as important as they are now?

    articleimage24linkjuice

    The Origin of Link Juice

    The idea of links having power in SEO is one of the founding principles of Google search rankings, stretching all the way back to the time when Google was founded. The idea, back then, was to measure the incoming links on any page. Each link was treated like a vote in a popularity contest; more incoming links, more value and authority to the page they link to. This was the basis of the ranking system Google used.

    That concept is important. Links today still pass link juice — that is, the power and authority of a site conferred onto another site — with external links. If the Moz blog links to your page, that’s a vote of confidence from an authority site.

    articleimage24algorithmchange

    How the Algorithm has Changed

    Of course, it’s not as simple as a popularity contest these days. Incoming links are powerful and important, but you won’t rank a terrible spam site above authority sites simply on the power of incoming links. That kind of link spam tactic used to be possible, if black hat, and was the power behind spam blog networks, link buying and link directories.

    Today, links are one of many factors that influence the ranking of a site. Beyond that, each link is analyzed for its power. Some links are decidedly more valuable than others, based on metrics such as these:

    • The rank and authority of the origin site of the link. That is, more valuable authority sites have more powerful links that convey more link juice.
    • The popularity of the origin site of the link. A small niche blog, even if it’s an authority in its niche, will likely have a lower link juice than a large, popular blog in a relevant niche.
    • The content relevancy and relationship between the two linked pages. If your blog is all about cars, and the site that links to it is focused on scuba diving, that link won’t have a lot of power. The content is unrelated, so the link looks more like spam.
    • The anchor text of the incoming link. A link labeled “click here” isn’t going to have as much power as a link with a specific keyword label, for example.
    • The number of links to the same page on the originating page. If the linking site has three or four links to your page, they aren’t going to be as powerful as a single, well-placed link.

    There are other metrics as well, such as the number of different domains that link to your source page. If all of your incoming links come from the same page, those links are going to lose some link juice, as Google will assume a relationship between the two sites. Variations in anchor text are also important; if every incoming link has the same anchor text, even across multiple domains, Google might see them as paid links. Ownership is important as well, of course; linking to your own blogs is less influential, because of course you’d link to your own pages.

    Distilled Link Juice

    What it all boils down to is a complex way of figuring out two things about each incoming link. The popularity of the two related sites and the relevancy of those sites. A popular site linking to another site will pass more link juice than an unpopular site. A relevant site will pass more link juice than an unrelated site. It is still following the basic concept; links are a vote of confidence from one site into the authority of another.

    A World Without Links

    articleimage24aworldwithoutlinks

    Links are so crucial to the Internet that it’s tough to imagine a world without them. Google has put forth quite a bit of effort over the years to combat black hat linking techniques, which makes some SEO professionals wonder about the current state of links.

    Question: With so many forms of linking discouraged or penalized, how much power to links truly have? The answer is quite a bit. Negative links are penalized specifically because they might otherwise have so much power. Spam blog networks could set up 100 or 1,000 links to a specific page and skyrocket that page to the top of the SERPs. Google very carefully balances the power of links to fight this sort of black hat technique.

    Even now, it’s possible to buy valuable links from mid-range blog networks. These webmasters carefully manage their blogs to stay on the good side of the law, so to speak, but still offer to sell their links on the side. They make sure to follow the SEO Best Practices to keep their links valuable, but they are still paid links and can still be penalized if Google finds out.

    Where does Matt Cutts Come In?

    The title of this post refers to Matt Cutts’ latest video. The video in question essentially answers one question. What would the search results look like if links were removed from consideration entirely, for good and for bad?

    There is no externally available version of Google that uses this kind of limited algorithm, so there is no way for anyone outside of the Google staff to see what such search results would look like. We can make a few extrapolations, however. Looking at the Moz analysis of ranking factors, some interesting things come to light.

    The number one factor for the rank of a site is the page authority. How is that authority calculated? Primarily based on the link-based popularity contest, combined with the value of the content that page hosts.

    The second place ranking factor is the number of Google+ +1s. This factor isn’t directly related to links, but it is related to social sharing, which is a form of linking the content to a wider audience.

    From there, you have to move down eighteen more spots for a ranking factor that isn’t directly related to linking, and even then, it’s another social metric, Facebook shares. Only after that comes Domain Authority, which again is primarily calculated with the link-based popularity contest algorithm.

    An Internet without factoring the power of linking would look fairly bad, and that’s exactly what Matt Cutts has to say in his video. Internally, Google has the ability to test search results with certain modular parts of the algorithm turned off. Turning off the relevance of backlinks makes a version of the search results that looks much, much worse.

    Even though there is some noise from low quality backlinks, and the faint buzz of negative SEO around the fringes of white hat society, links are still one of the most accurate, powerful metrics for SEO on the Internet today. Google is essentially founded on the concept of the link popularity contest, and that foundation shines through in the modern search rankings calculated today.

     

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