If you’ve spent any time recently in the world of SEO, you’ve probably heard about Penguin 2.0 — Google’s search engine algorithm change that was just launched on May 22nd, 2013. By the way that some SEOs were talking, you’d think it was the Zombie Apocalypse.

What do Penguins, Pandas, and black hats have in common? Lots! Penguin is the most recent set of guidelines published by Google designed to clean up abuses in the field of SEO, and a new version is due out soon, according to Google’s Web Spam Czar, Matt Cutts. The impending even

If you got Penguin slapped, the last thing you wanna do is rush in to try to fix things without first making sure of what you’re doing. Soon as the big Google updates started to hit, people panicked. Even some so-called professional SEO service providers freaked out. Then there were t

For Google and other major search engines, quality and reliability of information are key to user satisfaction. These elements also empower the search engines to thrive as they seek to provide better data to users in terms of quality, relevance, and authority. And who is king of the S

We are seeing drastic changes in how search engines deliver information. Google in particular is striving to deliver not just the most relevant information, but the most useful and high-quality content. Google has released a series of algorithmic updates aimed at placing sites that pr