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If you’ve spent any time recently in the world of SEO, you’ve probably heard about Penguin 2.0 — Google’s search engine algorithm change that was just launched on May 22nd, 2013. By the way that some SEOs were talking, you’d think it was the Zombie Apocalyps
What do Penguins, Pandas, and black hats have in common? Lots! Penguin is the most recent set of guidelines published by Google designed to clean up abuses in the field of SEO, and a new version is due out soon, according to Google’s Web Spam Czar, Matt Cutts. The impending e
If you got Penguin slapped, the last thing you wanna do is rush in to try to fix things without first making sure of what you’re doing. Soon as the big Google updates started to hit, people panicked.
Even some so-called professional SEO service providers freaked out. Then th
For Google and other major search engines, quality and reliability of information are key to user satisfaction. These elements also empower the search engines to thrive as they seek to provide better data to users in terms of quality, relevance, and authority.
And who is kin
We are seeing drastic changes in how search engines deliver information. Google in particular is striving to deliver not just the most relevant information, but the most useful and high-quality content.
Google has released a series of algorithmic updates aimed at placing sit
From the depths of Google’s secret society, the Penguin has just risen yet again. When the Penguin was originally released, Google told us that it was not a one-time thing. They told us that it would evolve into being part of their ongoing algorithm and would refresh
It’s still all about Penguin, isn’t it?
Yes, but that’s because I’d like to arm you with as much information as possible, so instead of battling Pandas and Penguins, you can cuddle with these cute animals; after all, I don’t know about you, but I’d rather make lo
The dust has now settled after Google’s Penguin update, offering us a clearer view of the damage sustained by affected sites. We can now clearly see the multi-faceted effects of–and reasons for–the update.
If your website was affected, the questions you’re probably asking ar
Now that Google Penguin has had some time to sink in, we have an opportunity to reflect on what exactly Penguin changed, the aftermath of Penguin, and (most importantly), what steps should be taken to recover from a Penguin penalty.
As I previously wrote, Penguin targeted in
Since I wrote my last post about Google’s Penguin update (the updated name for Google’s webspam algorithm change), I’ve been asked how to diagnose the reason for your site losing its rankings (Pandalization, if you will — or is it ‘Penguinization̵
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