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Recently, Google quietly released an update to its link schemes/unnatural links document in Webmaster Tools. For something that happened so quietly, it generated significant noise across industry media outlets. So, what changes were made and what do SEO professionals, business owne
For many SEOs, keyword research is all about finding keywords with a high number of monthly searches and low competition. Some of the more advanced will move on to long tail keywords, or keyword phrases, or look to local keywords to help lower the competition and leap to the top of
SEO (search engine optimization) is confusing to the average blogger. Some have heard the term, but many still don’t know what it even means. Nonetheless, most bloggers know or have been told that it needs to be carefully integrated into every aspect of their writing and website. U
You’re probably already well aware of how important it is to upload fresh and relevant content to your site on a regular basis. It increases website traffic and inbound links, increases brand awareness, and increases conversion rates.
And if you’re doing it right, it’ll help
On Thursday, August 8th, I helped kick-off MarketingProfs University’s Search Marketing School. It was a great session with tons of questions at the end, so I figured I’d answer those questions here. Without further adieu, let’s begin!
Audience Questions fr
Excel can be an extremely powerful tool for SEO professionals. Recently, I got a phone call from a friend with a perplexing problem. He had a huge list of backlinks in Excel and he didn’t know which ones to disavow. This is a common problem these days. Many of us have seen our rank
Helping leads feel comfortable with your brand and gaining their trust is a big part of successfully converting potential new customers. Although there is a plethora of ways to do this, strategically placing testimonials from previous customers
SEO can be confusing. With dozens of acronyms, technical jargon, tools, programs, statistics, techniques, and all the talk about pandas and penguins, it’s pretty intimidating. Let alone the fact that SEO is a field that is in constant flux! In spite of the confusion, there’s
If there’s one job title that will see immense growth in hiring this year, it’s the “Director of Content”: someone who generates or oversees the creation and publication of high-quality, regular content on behalf of their company.
As a result of Penguin 2.0, content is more
Guest blogging is one of the most-buzzed about content strategies in the past few years, and even though it still holds weight and has benefit, it’s likely been affected by Penguin 2.0. Because one of the main benefits of guest blogging for many writers is to get a link to their co
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