With more than 200 million registered users in over 200 countries, it’s easy to see why LinkedIn is the top social network both for business to business (B2B) marketing and for making professional connections. If you sell products or provide services to businesses, LinkedIn is where y

There are numerous variables that go into running a successful social media campaign. Factors like quality and frequency of posts, along with proper engagement quickly come to mind. These are obviously important, but choosing the network that caters to your target audience is equally

Tracking social media has become extremely useful, especially for those who want to build brand reputation and ROI from their social media marketing initiative. Social channels directly link to traffic, following, and engagement, so measuring them can assist your business in a variety

Over the past couple years, social media has become seriously involved in the way brands engage with customers and users. Last year (2012) there was a huge shift in the general attitude towards social media: big brands began using social media much more than just as a tool to promote

Social bookmarking is one of my favorite online marketing activities. Sure, it enables me to digitally bookmark excellent content so I can return to it easily any time I want to. But even better, social bookmarking allows me to share my own content and instantly drive massive traffic