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Category Archive: Social Media Marketing

  1. How to Grow Your Social Media Channels on a Budget

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    Social media has become one of the most powerful forces on the internet in recent years. It is now used for far more than socializing. Both online and offline businesses realize that they need a strong social media presence if they are to become leaders in their industries. Yet it can be challenging to build a following on social media. As more and more social sites spring up, how do you allocate your time and resources? How can you build up your following without a large advertising budget? In this article, we’ll be looking at some of the best low cost strategies to build your influence on social media sites.

    articleimage304 Choose Your Social Media Platforms

    Choose Your Social Media Platforms

    For a while, when people spoke of social media marketing, they were primarily talking about Facebook and Twitter. While these remain the two most popular social media platforms, they now have lots of competition. There is Google+, LinkedIn, Pinterest, Instagram, Tumblr and many others. If current trends continue, the number of social media sites will continue to grow at a rapid pace.

    While this provides you with many ways to reach your audience, it can also be a problem. You only have so much time to devote to building your following on these sites. If you spread yourself too thin, there is the danger that your efforts will be diluted and you won’t get the maximum benefits from any site. For this reason, it’s a good idea to limit your focus to a few social media sites.

    Facebook and Twitter are still worthwhile for just about any business. Beyond this, you have to consider which sites go best with your business model. If you do business to business marketing, LinkedIn is a must. This is the best site for connecting with other businesses. If you have a product or service that is visual in any way, you should utilize sites such as Pinterest and/or Instagram. Google+ is good for building circles of people who share certain interests. Another good thing about this network is that it can be integrated with other Google services, such as Google Hangouts. The latter can be useful for holding conferences or webinars.

    The point is that you should carefully consider which social sites can best serve your interests. Since they are free to join, it can be tempting to join every site that sends you an invitation. Keep in mind, though, that you will see more powerful results if you consolidate your efforts.

    articleimage304Build a Community

    Build a Community

    Rather than thinking of your Facebook page and other social media pages as sales pages, think in terms of building a community. This requires you to do more than simply talk about your product or business. Share useful information that will be of interest to your audience. Identify a basic theme for your page, something that is broader than simply your business. It’s fine to discuss your business, but you also want to fit it into the context of a wider community. This gives people a reason to log on to your pages and to share your messages.

    It’s also good to post content that’s more personal or entertaining, even it’s not directly related to your business. This helps you build community, and it makes your content more shareable. Certain types of content are more likely to be shared than others. Videos, images and infographics are more likely to be shared than articles. This type of visually oriented content is also good for community building, as it’s entertaining and engaging.

    Make Use of Branding

    Along with building community, you also want to make effective use of branding. While these may seem to be inconsistent approaches, they are really two sides to the same coin. All of your social media pages and online properties should contain your logo and make people aware of your identity.

    This doesn’t mean you always have to be promoting. Even when you are posting something that is meant to be entertaining or informative, however, you should not let people forget whose page it is. Take a look at the Facebook pages of high profile companies such as Starbucks. Their logo is visible with every post, which helps them build brand awareness no matter what they are posting about.

    Leverage the Power of Groups

    Groups are a powerful tool that allow you to interact with people with whom you share interests. For businesses, they can be an effective way to communicate with potential prospects. Not every social platform has groups, but many, including Facebook and LinkedIn do. You can both join existing groups and start ones of your own.

    If you’re looking for groups to join, it’s best to find ones that have large memberships. This way you’ll have lots of discussions to choose from. Social media groups operate in a manner similar to discussion forums. People start and respond to conversations. Don’t make the mistake of spamming groups with promotional messages. The idea here is to become active with online communities and contribute in a helpful way. People can find out about your business by checking out your profile.

    Create Incentives For People to Connect With You

    Social media is extremely competitive nowadays. People also have very short attention spans. That’s why it’s essential to provide real incentives for people to like or follow you. One way to do this is to create contests, sweepstakes or giveaways. It’s not hard to this with all of the apps out there for setting up contests and such.

    There are various ways to incentivize your pages. These include:

    • Give away free samples of your product.
    • Have a free trial for your service.
    • Run a contest where people send in photos, videos, recipes, stories, poems, etc.
    • Reward people for sharing the contest with others -e.g. give them additional entries if they get others to sign up.

    articleimage304Be Active and Interactive on Social Media

    Be Active and Interactive on Social Media

    In order to get the most of social media channels, you must be very active on them. You should post at least once daily on each of your sites, preferably several times. With Twitter, you can use one of the many tools, such as Hootsuite, that allow you to automate posting. You could create most of your tweets for the week at one time and schedule them to be released on a certain schedule.

    Remember that with Twitter, Instagram, Facebook and many other sites, it’s easy for your post to get buried. For this reason it’s necessary to post frequently, as only a small portion of your followers are likely to see any particular post. Another strategy to help you reach more people is to post at different times of day, as different portions of your audience are likely to log on at different times.

    You also have to be interactive. This means posting items that invite audience feedback. Ask questions and run polls and surveys. Interactivity also requires you to answer comments and questions posted by others. You should, in fact, strive to answer everything that’s posted, unless it’s spam of course. These don’t have to be long responses, unless the question warrants it. If someone pays you a compliment, take the time to thank them. You should also reply to any complaints or criticisms as soon as possible.

  2. The Lazy Man’s Guide to Managing Social Media Profiles

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    As the year 2014 gains momentum, the efficacy and importance of social media channels continues to grow. And whether you are attempting to build your business brand or simply widen your sphere of influence in the online world, maintaining interesting and informative social media profiles can help you accomplish this objective. Nevertheless, lazy people may feel that their unwillingness to devote extensive energy and resources to profile development might preclude them from accomplishing their personal and/or professional goals for social media use. Yet a lackadaisical disposition need not make the cookie crumble. If you are lazy yet want to manage your social media profiles with excellence and expedience, the following four strategies can be of great help to you:

    articleimage177 Use Social Media Management Tools

    1. Use Social Media Management Tools.

    Lazy individuals who want to ensure that their social media profiles remain in excellent condition should note that social media management tools can help. For example, Digsby offers social network support that enables users to both check their status updates and send their own updates via Twitter, MySpace, LinkedIn, and Facebook. Another option is Seesmic, which operates as a social media management powerhouse that is available for almost every type of mobile device and operating system in existence. TweetDeck is another type of social media application that you can use to manage your profile. With TweetDeck, you will have the ability to customize the application such that it displays exactly what you’d like to see, whether that be Twitter mentions, wall updates, etc. One of the perks that results from TweetDeck use is the fact that you can synchronize layouts and settings across computers. TweetDeck supports a variety of social media channels, including but not limited to Twitter, MySpace, LinkedIn, Facebook, and Google Buzz.

    The social media management tools you can use to optimize your profile does not end there. Yet another tool you can use is Socialite, a social media app that monitors and updates channels such as Digg, Flickr, and Twitter. To facilitate your social media profile management processes, Socialite will organize the general dissemination of information across your networks with tools like filters and time lines so you can quickly access the information that’s most important or relevant to you. Last but certainly not least on the list of social media management tools is Hootsuite. Hootsuite provides users with an interface that enables them to view Twitter, LinkedIn, and Facebook in a moment. Additionally, Hootsuite enables users to set up specific times for messages to be sent so there is no need to worry about missing a loved one’s birthday or some similarly significant event. Recently, Hootsuite created a custom analytics platform that enables users to see which status updates and tweets garnered the most interest and attention as well as when people within your social network chose to look at your page.

    articleimage177hiretheprofessionals

    2. Hire Professionals.

    If you are serious about devoting as little time and attention as possible to social media profile management, you should consider hiring professionals to do it for you. Generally, these individuals will possess the education and experience necessary to ensure that each of your social media profiles remains in top condition (according to how you define “top condition,” of course.) You will typically be able to find social media profile management professionals in a plethora of places such as internet marketing agencies. In some cases, it may be advantageous for you to select a professional who works for a social media marketing company to maintain your profiles. This can be helpful given that these professionals often possess key insights regarding how to optimize a social media profile in order to engage the client’s target market.

    articleimage177 Just Update The Photo

    3. Just Update The Photo.

    Individuals who want to ensure that their social media profiles remain in stellar shape without spending time on them should note that simply updating the photo can help accomplish this objective. This is the case for several reasons, including the fact that research indicates that online readers are more drawn to visual media than typed text. Since this is the case, periodically updating your social media profile with an interesting and/or aesthetically appealing photo can engage your audience while simultaneously giving your profile a “current” look. The great thing about updating your social media profile photo is that it can generally be done in a matter of minutes. And for people who are just briefly glancing at your profile to see if there have been any updates, it creates the impression of constant activity and change, two very important components of social media profile management. To make the most of this technique, add a brief yet descriptive, personalized message that summarizes the photo for your audience.

    4. Add A Video.

    The ideology and praxis undergirding this principle parallels that of the photo strategy. Basically, adding a video to your profile is a quick way to keep it looking current. Moreover, your audience is much more likely to watch a video you post than they are to read any article links you include. To make this strategy as effective as possible, ask your audience for feedback regarding the video form and content. Once you begin engaging people in this type of way, they are more likely to spend time on your profile page, thereby boosting your conversion rates and/or popularity.

    5. Adopt A “No Nonsense” Attitude.

    People who don’t want to spend a ton of time managing their social media profiles don’t have to, especially if they adopt a “no nonsense” attitude when it comes to their accounts. Specifically, letting your subscribers and fans know what type of social interaction you will and will not tolerate can preclude you from having to spend time and energy deleting inappropriate comments, unfollowing people, or reporting individuals to the appropriate social media authorities. If you don’t want to have to spend your precious time monitoring your profile for the presence of messages or posts that detract from the image you’re attempting to present, make a point to let everyone know what you deem acceptable and unacceptable.

    Other Considerations

    People who are interested in optimizing their social media profiles generally do so for commercial or social purposes. In either event, there are other strategies that can work synergistically with the maintenance of a high quality social media profile in order to help it gain interest from the public. One of the strategies that can be employed to accomplish this objective include systematically tweeting links during prime time (5 pm ET). Like the other strategies discussed above, this type of activity is ideal for lazy people who don’t want to spend a lot of time using social media to accomplish their goals.

    Summing It All Up

    Although the development and maintenance of excellent social media profiles can be the key to business growth and/or the expansion of one’s online presence, many people do not have the time and internal motivation necessary to make it happen. Yet lazy people do not have to let their slothful attitude preclude them from accomplishing personal and/or professional goals through social media. By implementing some or all of the strategies outlined above, any lazy individual hoping to build and sustain an excellent social media profile can do so.

  3. Why Customizing Your Social Media Pages Can Increase Followers

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    articleimage135Why Customizing Your Social

    Having a presence on social media can help you expand your brand, increase personal product sales or generally help you spread the word about something that you are passionate about. For businesses, social media is great for customer outreach and promoting new goods and services. If you run your own social media page or run a social media page for an employer, how can customizing your page increase the number of followers that it gets?

    articleimage135 Don't Come Across as Spam

    Don’t Come Across as Spam

    There are thousands of spam social media accounts that do nothing but post links, send direct messages and otherwise make it harder to see the benefits of using social media. If your page doesn’t contain a picture or some type of customized text, people may think that you are running a spam account.

    When people suspect that you are running a spam account, they will not want to follow you. In some cases, you may even be blocked by other users and flagged as spam. If enough people flag your account as spam, whoever runs the social network may decide to permanently ban your account.

    In extreme circumstances, your IP address may be banned in an effort to ensure that you do not try to create any new accounts. For an individual user, this can be problematic as it can be costly to either change your IP or have to go elsewhere to access a social network. For companies, it is almost impossible to run a business without having access to social media. Therefore, make sure that social media accounts have some level of customization to ensure that they are not seen as spam.

    Customization Is Good for SEO

    Writing a custom profile allows whoever wrote the profile to insert keywords or phrases that can be found in search engine results pages. This means that your social profile can be found even if your new follower has never used that particular social platform in the past.

    For instance, a user who is searching for basketball shoes may stumble upon your Twitter profile because it had the words basketball shoes in them. Companies that sell basketball shoes or other athletic apparel can use these keywords to attract customers just by having their social profiles rank highly in the search results.

    The same thing applies for any pictures or other content that you place inside of your profile. A great picture could be placed on a site such as Pinterest and then go viral as others pin it to their boards or share it with their social contacts.

    As more and more people find and share content through your social profile, the search engines will push your profiles higher and higher up the search results. The end result is a social presence that can drive conversions and sales just as well as any website or sales page.

    articleimage135Spread Your Unique Message copy

    Spread Your Unique Message

    Anyone who posts on social media should be doing their best to promote their own unique brand. Whether you are an individual or a large company, everyone should have their own logo, brand name and slogan that they can use when communicating to others about themselves and what they hope to accomplish.

    When you use a generic profile template or don’t have a lot to say within your profile, those who are interested in following you don’t have a reason to do so. Why should anyone follow you when it looks like you do the same thing that dozens of other companies already do?

    By using your own unique message within your profile, you give people a reason to follow you and to encourage others to follow you. As the Internet continues to grow, it is rare to see something new or fresh being done. Therefore, you can garner a lot more favor for your social media presence if you are doing something that no one else is doing.

    Offer Customers a Financial Reason to Follow You

    Customizing your social media pages gives you the opportunity to do things that other companies or individuals have not even thought of yet. For example, you could offer coupons or free products to those who tweet a link to your social media profile or help get others to follow or interact with your social media page.

    Depending on how large and influential your social media presence is, you could offer people the ability to post on your page in exchange for prizes or other items that people would find useful. While it is not a good practice to trade follows or links, you could offer to mention any follower who retweets something that you posted. That could result in new followers for your page as well as the page of your followers.

    Create an Interactive Page

    New followers will flock to your page if you create some sort of interactive component to it. By adding games or links to games, you can give your followers a reason to stay on your page and recommend it to others.

    Adding a high score tracker, the ability to share high scores on followers’ pages and otherwise allowing people to engage in friendly competition, you increase the likelihood of people that your social media page will be among the most liked on the Internet.

    Another benefit to those who run a social media page is that these games could become larger than the page itself. This can help build your brand and offer a new product or service that can help make your company more money.

    Nobody Likes Boring

    Your social media page needs to be created just like any other advertisement would. It should be focus tested before it gets sent out to the general public. In addition, A/B tests should be conducted to see which words, colors and fonts elicit the best reaction from your customers.

    Using an analytics page can help you determine which features on your page get the most clicks, the most mentions and the most generally positive feedback. This can be beneficial to both your page and your company as a whole. If people think that your Facebook page is boring or poorly crafted, those people may also think that your company is poor run.

    If this is the case, those who are already following you may be less inclined to do so in the future. Those who have stopped following you may tell their friends not to follow you or leave bad reviews about your page on other sites.

    It is important to keep in mind that you don’t need to go overboard to be exciting and fresh to those who find your page. All you need to do is create a good message, use the right colors and include some level of interactivity. A simple crossword puzzle or word search app may be enough to get people flocking to your page.

    Social media is important to companies and individuals alike. If you are not doing something unique with your page, you could be seen as spam or unappealing to those who want to follow you. Therefore, do your best to create something that is fun, new and is appealing to as many people within your target market as possible.

  4. Which Social Networks Are Absolutely Necessary for Businesses?

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    articleimage30whatissocialmedia

    Using social media today is essential whether you are trying to grow an online presence for a personal blog or a corporate website. Regardless of your purpose of launching a website, knowing which social networks are absolutely necessary for business is a way to get started with your own social media marketing plan. Understanding the importance of social media marketing and how it can help you to take your own business to the next level of success is a way for you to get even more out of campaigns you launch online.

    What is Social Media Marketing?

    Social media marketing is online marketing that uses networks to share content, news and other relevant information for your brand to all of your hundreds or thousands of followers. Implementing a social media marketing plan is ideal whether you want to promote a local business or if you are seeking new methods of sharing your business and brand internationally.

    Facebook

    articleimage30facebook

    Facebook is still the leading online social network worldwide, with more than 1 billion accounts registered to the site itself. When you want to promote you business online, doing so is possible with the use of both Facebook Pages as well as Facebook Ads.

    Setting up a Facebook page can be done with your personal Facebook account, allowing you to select a name for your Facebook page that matches or that is relevant to your brand or company name. If possible, set all social media accounts to the same name to help with getting followers in less time and with less campaigning efforts. Facebook Pages give you the ability to upload and share photos, video and other media with online followers and virtual “vans” instantly. Additionally, you can also track the visits to your Facebook pages as well as the metrics of all pages you manage on Facebook for free, regardless of the size of your business.

    It is also possible to use Facebook Ads to begin sharing more information and advertisements regarding your brand or business online. Using Facebook Ads is a way for you to generate online advertising campaigns for specific target demographics and audiences you want tor each. With Facebook Ads, you have the ability to select the age group, gender, location and even specific interests, hobbies or keywords that you want to target when reaching specific individuals using Facebook itself to promote your business.

    Using hashtags which were originally for Twitter users is now also possible with Facebook. Facebook hashtags allow you to find other members using the site while also giving you more opportunities to be found by others who are interested in similar content as you. The more familiar you get with the use of hashtags online, the easier it becomes to reach out and communicate with any target demographic or audience you are interested in.

    Twitter

    articleimage30twitter

    Twitter is another social network that is a must when you are running a business and looking for new methods of promoting your brand or growing your online presence. Using Twitter is not only a way for you to grow the number of online followers you have for your business, but it also provides new opportunities for networking and meeting others who are also involved in the same industry as you professionally.

    Twitter is free to use and can be access with the use of both computers and mobile phones, regardless of the operating system you are using. Although Twitter is limited to submitting updates that are less than 140 characters each, it provides a platform of using “hashtags”, which help to connect and find other users with shared interests and relevant hobbies.

    Using Twitter is highly recommended if you are seeking new methods and opportunities of connecting with your following and audience online on a deeper and more personal level. Speaking directly to Twitter users who follow your business or brand online is one of the best ways to boost brand loyalty and your overall reputation. When you want to truly connect with your audience or the following you have online who are also customers, be sure to interact with users who send Direct Messages or Tweets to your account specifically, which helps to build a mutual respect between you and your customers.

    Instagram

    Instagram is a leading photo and video-sharing online social network that works well for both personal and business-related accounts. Using Instagram is a way to connect with all of your mobile users who also use the app regularly. Instagram gives you an additional platform to share photos of your daily life while also sharing updates in regards to new products and services you have available to offer to potential customers and your followers online.

    Instagram is ideal if you share marketing products, services or even real merchandise with your users regularly. Additionally, it is also ideal if you have established a brand image that fits well with photos and video media and your audience. The more you know about the type of images and video media your audience prefers, the easier it is to create content that is well-liked and shared using additional social media platforms.

    Pinterest

    Pinterest is a fast-growing online social network that can also be extremely beneficial to businesses of any nature, regardless of whether they are locally or internationally-based. Pinterest gives registered members the ability to generate and save links and other images or content found on the web using organized virtual pin boards. When you have a business, website or brand online you want to promote, you can do so by sharing your products or the services you have to offer with the use of your own business-based Pinterest account.

    Using Pinterest for business is possible by uploading and sharing links from your own website while also sharing original photos using the network itself. When you use Pinterest for business, you can also add specific tags to each one of the pieces of content you upload before sharing it live with your followers and other members of Pinterests who are online.

    LinkedIn

    Although LinkedIn is ideally for professionals to post their resumes and simply connect with others they have worked with in the past, it is also highly recommended for individuals who consider themselves to be entrepreneurs. Registering a LinkedIn account is free and gives you the ability to not only boost your professional image and reputation online, but it also gives you even more opportunities to connect and network with professionals who may become potential business associates or partners in the future.

    Putting LinkedIn to use when you are managing or operating a business is highly advisable whether you are looking to networking with all professionals in your industry or if you simply want to find other local business owners in your local area to connect and network with professionally yourself.

    Understanding which social networks are absolutely necessary for businesses and brands today is a way for you to stay ahead of potential competitors online while also improving brand recognition and credibility as a company overall. The more actively involved and engaged you are with the social media pages and accounts you manage for your business, the easier it becomes to build long-lasting, loyal relationships with your online visitors and potential customers or clients.

     

  5. The Difference Between Hashtag Strategy and Hashtag Spam

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    The introduction of Twitter’s hashtags in 2007 represented a defining moment in the history of social media, and hashtags have become a defining element of social media platforms since then. While they were originally restricted to use on Twitter alone, other platforms now use it as well. Used correctly, hashtags are a powerful means of communicating with others; when abused, hashtags can be a severe nuisance. Here are a few ways to use hashtags appropriately.

    Hashtags 101

    articleimage28hashtag101

    Hashtags allow you to mark posts. If you’re writing about a live event, hashtags allow people to find your messages when posting about the event. On Twitter, hashtags appear in the “Trending” section, and people interested in sharing their thoughts can use them to reach out to others. For marketers and others trying to reach out online, hashtags deliver a number of obvious advantages as they make your posts far easier to find through searching.

    Hashtags are for Relevant Posts

    Unfortunately, hashtag spam has become common on Twitter and other platforms that use them, and those who search for trending hashtags will be bombarded with unrelated posts from people trying to capture attention. Often, these posts say nothing of value and implore readers to follow a particular account. These posts will often contain multiple hashtags. While this sort of abuse was common in the past, Twitter users will find it to be less common today.

    Twitter’s Battle Against Hashtag Spam

    Twitter has a number of sophisticated algorithms that can detect hashtag abuse, and these algorithms ban countless accounts on a daily basis. However, they have a relatively high threshold, which allows them to avoid banning chatty users who simply love hashtags. Twitter also allows users to report hashtag spam, and a high percentage of reported accounts are eventually banned. In spite of Twitter’s efforts, many accounts still regularly engage in hashtag spam by staying just below the threshold that would trigger a ban.

    The Main Reason to Avoid Hashtag Spamming

    Even though there are ways to spam hashtags without triggering an account review, there is another reason to avoid hashtag spamming: It doesn’t work. Twitter users know spam when they see it, and, as with regular spam, they know to avoid it. A great deal of effort is needed to attract a single follower through spam, and the number of users who will avoid your account because of spam will be much higher. Twitter users are savvy, and they learn to instinctively ignore anything that approaches hashtag spam.

    How to Use Hashtags

    articleimage28twitterbattleagaintshashtag

    When using hashtags, it is important to use no more than a single hashtag per post on average. While it is sometimes appropriate to use two hashtags, using three or more is rarely wise. Only use hashtags that are relevant, and avoid using a hashtag that is only marginally related just because it is trending. By following these guidelines, you can reduce the likelihood of triggering a review significantly. However, using hashtags effectively for reaching out will require more than just avoiding upsetting users.

    Brand Hashtags

    Even if you use other hashtag strategies, you’ll likely want to establish a hashtag for your brand. Fortunately, it is easy to search for posts to see if your desired hashtag is already in use, and choosing a new hashtag makes it easier for people to find information about what you do. In addition, hashtag branding makes it easier for others to communicate with you and for you to find out what others are saying about your account. Short hashtags are better than longer ones, so favor hashtags with as few characters as possible.

    Hashtag Campaigns

    One of the best ways to spread information about a promotion or special event it to use a hashtag associated with it. Users can discuss your event with each other, and hashtags can make your event seem a bit more official. It is important to only tag relevant posts with your campaign’s hashtag, and overusing it can be a bit annoying. The potential power of hashtag campaigns is significant, and a great campaign even has a chance of ending up in the trending section.

    Social Media is Social

    Before discussing using trending tags, it is important to be sure that you’re using social media the right way. It is meant to be social, so make sure you’re using it in a social manner. Users don’t want to read posts about your company, product or service all day, and refusing to post about anything unrelated to your company will keep your list of followers small. Post funny information; link to interesting articles. You might want to avoid controversial topics and edgy material, but find entertaining or informative content and share it with your followers. Doing so allows you to using trending hashtags without looking like you’re abusing the system.

    Trending Hashtags

    articleimage28howtousehashtag

    When a topic is trending, many users search about it. If you have a great post, users might check out your account and follow it. Scan the trending section, and discover what people are talking about. If you have something useful to say, do so while attaching the trending hashtag. Multiple posts are acceptable, but don’t post too frequently, and spread your posts out over time to reach new people who are searching. Your posts don’t necessarily have to have anything to do with your business, and you don’t want to inject marketing content where it doesn’t fit naturally. That said, have some fun, and feel free to post funny or insightful information.

    Ask for Feedback

    Some of the most powerful posts are questions as they allow you to engage with users. In addition, responses to your question will appear when users search for a particular hashtag, which can spread you account quite far. Make sure to engage with users, and answer any questions they might have. Social media is meant to be interactive, so talk with users as much as possible. Remember to keep using hashtags where they’re appropriate.

    Be a Social Media User

    Social media is fun, so don’t use it exclusively for marketing your business. Try to spend a bit of free time using Twitter and other platforms that support hashtags, and learn why people enjoy using them so much. You might be surprised at how much fun they are to use. By regularly using social media platforms, you’ll develop an instinct and be able to determine what hashtags and strategies are likely to work. When you’re devising your own strategy, you won’t have to wonder how users will respond; you’ll know.

    Hashtags can be powerful tools used in the right hands, but too many people succumb to cheap tricks in an attempt to draw attention. However, not all attention on social media is positive, and spamming hashtags can quickly cause users to avoid you indefinitely. Always ask how you would respond to a particular tactic. If it would cause you to look elsewhere, reconsider using it, and try to develop a more effective means of reaching out. However, don’t be afraid to take a few risks. Posting messages is free, and there is no harm in trying a strategy that fails. As long as you avoid upsetting users and don’t spam social media platforms, you are free to try as many strategies as you want.

  6. Which Social Media Profiles Every Business Needs to Have

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    The advent of social media has changed the way businesses interact with the world at large, creating a more open and immediate way for businesses to talk to consumers and vice versa. This increased openness comes with a lot of benefits, but these benefits require effort to reap.

    Since not all social media websites are created equal, an important foundation of any business’s social media strategy is answering the question: where does my brand need to be? While some of the answers seem obvious, others can be a complete surprise. The following is by no means an exhaustive list, as different types of businesses have different needs and aims when engaging in social media, but these are places every business should have an official presence in.

    Facebook

    articleimagev14facebook

    Facebook is the premier social networking site, and arguably ubiquitous in today’s world. Simply put: it is everywhere. You see the blue logo on physical advertising and product packaging, and the recognizable “Like” button is on an innumerable amount of webpages.

    The page and profile your business sets up on Facebook will be the default place many of your potential customers will interact with your business. Your posts will show up in the feeds of almost everyone that likes or follows the page, and a significant number of users will find other official pages through your Facebook presence. They will if you provide the links, at least.

    Utilizing Facebook should be the central focus of any social media strategy, as it is the center of many Internet users’ online lives. Any important announcements or events on other sites should be linked to on your Facebook page. At the same time, your Facebook should be regularly active at all times, whether that activity takes the form of engaging customers to answer questions and leave opinions, tease at future announcements, or remind everyone that a product or service release is drawing near. Anything that positively keeps your brand in the minds of your customers is your aim.

    Additionally, Facebook has become one of the largest advertisers on the planet. Using the wealth of data they have on their hundreds of millions of users, Facebook offers companies the chance to craft targeted advertising that is only displayed to people matching whatever criteria you set. This can be a great way of generating knowledge of your brand, and coupled with an active Facebook profile can be a powerful tool for success.

    Twitter

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    Twitter is the land of many small and frequent updates, and the way you use this social networking site should play to its strength. Many companies use Twitter as a place to engage with customers on a more individual basis. This can take the form of answering questions to providing basic support for products and services. Many users appreciate this individualized approach.

    Twitter is also used by many users as a quick stop for news, and your tweets can also be used to fill this demand. Short summarized snippets of posts from Facebook, a blog, or some other source can be provided along with a link, and quick announcements can also be made on the service.

    Many companies have at least two official Twitter pages: their main one for announcements and other official business and another one for the basic customer support. In addition, CEO’s and other highly public members of many companies also use Twitter as a way to promote their brand and engage with consumers. Again: many users appreciate an individual touch.

    Youtube

    It has been claimed that more videos are watched and shared on Youtube than every other video site combined. Whether this is true or not, Youtube is undeniably the most visited site for watching videos, and its light social features make it a place any business would be mistaken to overlook.

    Several of Youtube’s features make it immensely useful to businesses of any size. As a platform for announcements or any form of explanation, Youtube gives businesses a chance to inform their potential customers in an engaging and creative way. The comment section allows to interaction with viewers, with social features like private messaging being available to privately address any questions or concerns a viewer might have.

    Additionally, Youtube is designed to make embedding videos on other pages intuitive, and this is particularly true in the case of social networking sites. With a couple of clicks your video can be posted on your Facebook or Twitter, and average users can share your videos to their friends the same way. The video can also be posted on your company’s website or blog easily, giving it maximum exposure with minimal effort.

    Google+

    google+

    While Facebook remains the king of social networking, Google’s service is a strong contender which some believe will surpass the current leader in the future. Google+ has several features that make it better than Facebook in the minds of many users, and some of these also benefit businesses in a big way.

    Google+ can be used very similarly to Facebook, and businesses use it for many of the same things they use Facebook for. Engaging with users is done in the same way for the same reasons. However, Google+ has one key feature that Facebook lacks.

    Google Hangout is a video group chat service that is completely free and easy to use. With it, your business could host a video ‘conference’ and have a group of employees talk to fans and generally get their faces out there. Modern consumers want to bond with businesses, and video hangouts allow that in an unprecedented way.

    A Google Hangout can also be broadcast live on Youtube, allowing for thousands to watch a conversation happen live. This adds another dynamic to the service: users from all over the world can ask the group in the video stream questions, which can be answered by any or all of the participants in the hangout.

    In addition, Google+ has a service that allows users to review local restaurants. Acting on feedback received through this and engaging with users through this Google+ service can be a great boon for businesses in this industry.

    While Google+ is not yet as large as Facebook, it has strengths and a large enough crowd to make it essential to any social media strategy.

    Just the Beginning

    This is in no way an exhaustive list. There are a myriad of other social media sites to check out that fulfill a variety of needs in the lives of Internet users. Websites like Tumblr and Instagram provide an easy platform for users to share pictures with one another, while the likes of Foursquare allow users to look it and plan where to eat with their friends.

    The world of social media is vast, and businesses should not limit themselves to the main channels discussed at length above. Different kinds of businesses have different needs, and taking the time to delve in and weigh the pros and cons of many social media sites is not a waste of effort.

    The main ones like Facebook, however, should be embraced by every business today. While your business may be fine without a Tumblr page, skipping out on Google+ and Twitter is detrimental to success in this day and age.

  7. How to Use Your Social Media Profiles to Benefit Reputation Management

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    A professional reputation is critical for success in any career field. Social media has developed into an important method of business information transmission and transparent campaign viral marketing as well. These two methods of career advancement may be used together to gain website traffic or attention in a positive and profitable manner. Efforts to create professional website content may be effectively used. Business websites and social media sites attract public consumer attention and encourage readers to share interested product information with their social networks.

    What Are Important Social Media Strategies?

    Social media and business reputation management may go hand in hand in the following ways:

    • Social media marketing may be used to increase direct loyalty with a group of niche consumers, for example.
    • Social media profiles with twitter, LinkedIn, Facebook and MySpace are more prominent in the modern advertising world of social media.
    • Search engine ranking can be improved by using market exposure through the several prominent social media platforms.
    • Traffic to a consumer website can be rerouted by using social media advertising, twitter feeds, discussion groups and social media comments, for example.
    • Credibility for a particular product may be improved with a consistent news feed or professional discussion input.

    How Do I Begin a Positive Reputation Building Campaign with Social Media Accounts?

    building campaign

    Rebuilding a professional reputation after it has been negatively hacked or especially damaged can be a daunting task. Negative articles or posts have been sent out to a general buying public and the task of repairing a negative reputation may need certain professional actions that include the following:

    • A new social media account will need to be opened and a full profile will need to be developed.
    • A new social media account will need a legitimate biography and company avatars, for example.
    • Basic information about the new company will need to be presented to a current consumer market.
    • Participation in the social media community is important in order to strengthen a new and improved reputation.
    • A new social media account will need current entries and comments.
    • Internal links from these social media accounts can help to strengthen your current social media position.
    • A social media account that is engaging and interactive will gain internal link equity and develop high SERP rankings.
    • Interacting and returning messages and comments are important in order to strengthen your profile.

    How Do I Monitor What Is Developing on My Social Media Sites?

    monitor social media

    Monitoring new social media sites is important as well. A new company on a social media site is a way of finding new customers but this exposure can open up a company to a lot of commentary regarding their product as well. A contingency plan may be in order when any negative sentiment may come up. The following are several suggestions about monitoring negative social media sentiments:

    • A business online needs to find a positive method of public exposure through social media platforms, for example.
    • A new business website online needs to build, track and monitor any online comments and negative sentiment.
    • A personal brand can be grown online and a new product line can replace an old one that has negative sentiment.

    If  You Do Not Control Your Online Brand Then Someone Else Will.

    This negative sentiment is concerning but true. Recent advancements with major search engines have created the following online risks:

    • Universal searches are a part of an Internet business. These searches include those public consumers who are looking for basic information about an industry product.
    • Personalized searches are available and on the Internet. Personal information may be bought and sold on the world wide web. This type of personal information can be helpful for employers looking for a certain type of employment candidate. Personalized searches can be destructive as well.
    • Enhanced search results are possible. These searches can provide niche information for those public customers wanting a specialized or expert type of product.
    • Rich snippets are additional methods of gaining online information about a product or service.

    Why Is an Online Reputation Important?

    An online reputation is critical in today’s fast consumer marketing world. Consumers and business partners care about the online reputation of a product or service. Stock holders are worried when a company has negative press stories about their company or product. Prospective employees want to work for a company with a good reputation. The following are several effects of a negative online reputation:

    • A consumer will read the first page of a search engine result, usually.
    • Any negative information about the company on this page will probably send a new buyer to another company.
    • There are obvious financial implications about having customers leave a company or product line.
    • Potential legal ramifications can dominate a company’s time and cripple the financial sustainability of a company as well.
    • Consequences of negative legal news will stay with a company or product line for years to come.
    • Company morale and growth are significantly affected by negative online information.

    How Do I Assess a Company’s Online Reputation?

    An online reputation can be assessed by using the following method:

    • Most online users or customers do not look past the first page or two of an online search. Information past this point is usually not of concern.
    • Use key word searches for your name, company name, brands, high profile employees and user names.
    • Search results can show large discrepancies based on your location and search history.
    • Personalized searches should be disabled first.
    • An online reputation can be built or fixed.
    • Using social media platforms can build a new reputation by opening new social media accounts.
    • There are companies who delete certain negative online information that may assist as well.

    How Do I Grow an Online Reputation?

    online reputation 2

    Online reputations need to be grown in order for consumers and share holders to receive a positive report about your company or product. Social media can provide this type of positive report. The following reputation management problems can be eliminated with a positive use of social media:

    • Higher search engine rankings can bury negative information about a company.
    • Positive social media entries and interactions can create a new image for an otherwise weak or unknown company.
    • Negative reputations can develop because of job changes, negative comments, competitor attacks, complaint sites and company or personal scandals.

    Summary

    Building a positive online reputation is possible with strong Facebook, LinkedIn, Twitter and MySpace accounts that are interactive and responsive. A personal or business brand can be built by using effective social media strategies. These strategies present a company or brand in a positive light that the owners of the company control. Facebook accounts can be sent out to the public search engines by selecting create a public search listing for me. Twitter accounts rank well if you use your personal name on the account. Linkedin professional accounts can have an effective public profile setting as well.

  8. Why Social Media and Guest Blogging Go Hand in Hand

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    media blog 2

    Guest blogging has always been a respectable thing for both the guest blogger and the blog they are contributing towards. Matt Cutts, the head of Webspam team of Google, recently made a post saying how guest blogging was practically dead for people who used it to improve their SEO rankings. However, what he failed to mention was the important impact it has on social media. Guest blogging and social media go hand in hand and always will.

    For running any business, networking becomes one of the most important things in today’s world. No matter how much you build your blog with quality content, you are doing nothing to establish a niche for yourself in the industry. For guest bloggers and for blogs inviting guest blogging, there could be nothing better than this because it allows them tremendous opportunities to network with popular blogs and industry names. It’s a lot like a book introduction written by a great writer. Often, the introduction is the very thing that makes people want to read the book, it is the best recommendation that they could get.

    When your guest blogging links back to your social media profile, you get benefits of various kinds and they are as follows -

    Opportunities for Networking

    For professionals, networking takes the form of attending networking events of their profession, taking part in industry seminars and conferences, and appearing in important events affecting their industry. When internet is concerned, this role is taken by guest blogging. Guest blogging helps you get noticed because suddenly, you are on the recommended list. Just being active on sites like LinkedIn isn’t enough anymore because you have to make sure that there are people in the industry who read your opinions.

    SEO Opportunities

    Even after Matt Cutts’ statement which primarily focuses on those people who misuse guest blogging, it is still a great avenue for improving your rankings. According to experts, in the competitive online world, there are 3 factors that can help in influencing your rankings –

    • Top quality content;
    • Great presence in the social media; and
    • Authority backlinks.

    With guest blogging, you would be satisfying 2 out of the above 3 requirements. In fact, it impacts the third item (social media presence) more than the others now. When a guess blogger is invited to a blog, they not only bring their experience and their own social media presence to the picture but they also contribute to the blog’s credibility and presence on the online social scene.

    Improved Writing and Authority Building

    authority

    Guest blogging would only skyrocket your social media presence if you are a good writer. Otherwise, it would lead to a slump and would be a failure. With guest blogging, the biggest advantage you get is second, third and fourth chances. If you compare the old posts of popular guest bloggers with their latest posts, you will see a marked difference. The writing has become smoother, less jarring and overall, far more professional. Not only does guest blogging give you short term advantages in terms of traffic and subscribers but it also improves your chances in the long term. You get to know what your faults are and you can work on them to improve.

    Another thing that you discover, as you write more guest posts, is your niche. There are many topics and areas that might catch your attention but it is for you to decide what you want your authority subjects to be. Sure, you can write good content about everything under the sun but when you build your authority on one topic, you establish yourself as the last word on it. Thus, when people need something related to that topic, your social media profiles are the ones where all the attention would be directed towards.

    Improving Credibility and Portfolio

    Not only are you improving your writing, as a guest blogger, but you are also building your portfolio on a continuous basis. Guest blogging is the best way to let someone know that you are a credible writer and someone worth noticing. Plus, it adds gold stars to your reliability. When you perform guest blogging for other blogs that you like and enjoy, you build your writing portfolio on a scale that is wider than anything else. Not just that, when you are a regular guest blogger for people, the message that your blogging is sending across is simple and clear – this is a person who can be trusted.

    Increasing Brand Awareness and Exposure

    Guest blogging has a great advantage of increasing your exposure in the online social circles. Not just that, with the help of guest blogging, you can easily build your brand. For instance, if you are writing a guest post for a blog that enjoys 30,000 visitors a day and assuming even decent figures, you at least get a 5000 persons viewership for your post. On your own blog, with its 500 odd visitors, you would never enjoy this kind of success. Now, out of these 5000 people, even if 500 decide to check out your own blog and social media site, you are still doing extremely well. Your guest post would make people curious about who you are, and if they like your content, you might even experience a great networking opportunity.

    Building Subscriber Base

    Apart from the traffic that guest blogging generates for your social media profile, there is another thing that sets guest blogging apart from everything else – the ability to build a quality subscriber base. With guest blogging, you could end up gaining so many subscribers in one day that strenuous efforts for a month could not achieve. People who have written and still write guest posts report that when they write a guest post for good blogs, they gain as many as 200 subscribers in a single day. On an average, every guest post made by good bloggers get them at least 50 subscribers a day and that is really something of a perk with this tool.

    Some people wish for more traffic and others, for more subscribers. No matter which category you belong to, guest blogging fulfills them both.

    Great Way to Get Critique

    cat critique

    You cannot hope to improve your social media presence unless you are constantly growing as an individual and as a writer. On your own blog, you have a loyal base of people who have grown used to your writing style, agree with most of your opinions, and look forward to what you have to say. In short, they respect you too much to give you any constructive criticism. Thus, you stop growing and think that everything you are doing is right. With guest blogging, you can explore the opportunity of writing to a group of people who have a fresh perspective for you. This stops you from falling into a rut and growing as a blogger. With the critique and the way you handle it, you can make use of an immense networking opportunity.

    To sum it up, it is important that guest blogging is used as a tool for enhancing your social presence. Use it wisely and learn to only trust those who are known to be reliable and credible with this tool. If you use it properly, you will see that the benefits come pouring in.

  9. Why Social Media Will Have a Stronger Impact on SEO in 2014

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    boomimage

    Trends in search engine optimization are changing all the time. The overall landscape with regards to search engine optimization changes all the time. Many of the search engine optimization techniques that people have used over the years may no longer work. Spam filters are becoming good enough that filling your work with keywords may only decrease the number of people that ultimately see your web content.

    Many people that specialize in search engine optimization are trying to respond to these changing parameters. Using keywords in a much more targeted fashion is becoming much more popular online. However, it is possible that other faithful search engine optimization techniques may soon become dated as well. All search engine optimization specialists must constantly update their strategies if they wish to stay relevant in a field that shifts extremely rapidly.

    The Increasing Popularity of Social Media

    In the early days of social media, even having a relatively strong social media presence was not anywhere near as useful as having a strong social media presence today. Social media has only become more influential since its introduction. At the end of the day, having a solid social media presence is more useful today simply because significantly more people are involved with social media.

    In the early days of the Internet itself, Internet marketing campaigns may have only reached a relatively small number of people. Today, the Internet is such an integral part of modern life that many people can scarcely imagine their lives without it. Doing Internet marketing now is significantly more rewarding that it would have been a mere twenty years ago. Similarly, marketing using social media websites can produce excellent results for people today.

    Active Customer Involvement

    In some ways, many of the more conventional search engine optimization techniques create a relatively passive interaction between businesses and their potential customers. The businesses create targeted varieties of web content in the hope of catching a customer’s eye. On the other end of the interaction, the customer responds to that web content and becomes involved with the business or not. Often times, businesses try to create as many of these instances as possible for the sake of generating almost any interest in what they provide.

    Internet marketing through social media involves much more mutual interaction between businesses and clients. Clients can send messages directly to the people that are involved with the business itself. Some social media websites will also make recommendations as to who to follow. Potential clients could find the social media page of a given business by using mechanisms that are unique to social media websites.

    Social Shares and Link Building

    share baby

    One of the big ways that social media will affect SEO in the new year is by replacing the old form of link building. Traditionally, building links has been one of the best ways to increase your search results ranking on Google.

    However, due to the fact that Google is cracking down on any and all schemes for getting backlinks and increasing your rating this way, it’s probable that social media approaches will be a big alternative in the next year. For example, sites that focus on link farms or link exchanges are quickly vanishing. Instead, we’ll be seeing a lot of social shares as an alternative.

    SEO and Twitter

    These social shares will include things like retweets from Twitter, for example. These could have links in them but won’t be counted as much towards link farming because it counts as a social media share instead. Twitter is a fantastic way to spread your brand and get the word out about your site quickly. This is because it’s so easy for people to share things on Twitter. It’s often trivial inconvenience that drives practices on the Internet after all. And having a way to send your site out to a hundred people or more with one click is a massive advantage.

    This will be reflected in the new year with the fact that Google often prizes sites that have a lot of retweets. The assumption is that people are actually paying attention to the site for a reason, so the ranking will often be higher.

    This is significant because it means that people will be gearing their advertising more to the quick nature of social media than to the more long form approaches with blogs and articles. Entire organizations are now forming around this idea. People are honing their skills when it comes to sending out the perfect Tweet along with a link to their site. This is a focus more on conciseness and wittiness than on anything else.

    After all, you need a single sentence or two to be so potent that people feel compelled to action after only seeing the sentence for a few seconds. There is definitely something of an art to it, and it is absolutely going to drive SEO practices in the next year as companies that want exposure seek out companies that are learning the talent of getting a bunch of Favorites and Retweets, since these will be the new gold mine commodities of the Internet moving forward in 2014.

    Optimization Through Facebook

    Many of the social media sites are very similar in terms of promotion, but Facebook and Twitter are definitely at different ends of the spectrum in terms of getting exposure for site promotion. For example, where Twitter is more about quick attention and the clever turn of phrase, Facebook is often more media intensive. Pictures and videos are the currency of the day on Facebook, and if they can be linked thematically to a site for the purposes of SEO, all the better.

    One big trend on Facebook in the coming year will be personalization. Because Facebook has recently implemented changes having to do with personal networks, this will have a big effect on how marketers approach the site.

    In particular, people on Facebook will now see a lot of “likes,” from people in their Network. This will include restaurants, as well as products of every sort. This means that specific demographic targeting will be a big strategy for getting high search rank in 2014. After all, Facebook posts that have a huge number of Likes will often do very well on Google as well as on other search engine pages.

    Google+

    Another factor to consider is the fact that Google+ is heavily integrated with Google now. A person’s network on Google+ and who is in it will have a huge effect on what search results come back to them. Restaurants that have a lot of plus votes from the searcher’s network will be way more likely to show up than any other kind of restaurant. And Google+ will be more likely to influence results on Google than any other social media site like Facebook or Twitter, though if you’re signed into these sites that could certainly happen as well.

    Local Searches

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    Social media is going to be especially important to any site that needs to focus locally, such as for a restaurant or a local store that needs to generate local traffic. Sites including Yelp, Urbanspoon and others will affect SEO practices this year as well. Mobile phones are bigger than ever, after all, and catering to them is important.

  10. Facebook Rolls Out A New Trending Posts Feature

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    red carpet

    If you have a large friend list or fan base on Facebook, you can often tell what is trending in real time. Whether it’s a pro ball game or a crazy episode of Scandal, some Facebook users become more in the know just by reading their News Feed. But what if you want to know what’s popular around the world or all over Facebook outside of your limited circle of friends and connections? That’s where the new Facebook Trending feature comes in.

    Prior to Facebook’s initial rollout of Trending, Twitter had been providing a list of popular topics for people to check out. Now Facebook is following suit. And, it may have much more up its sleeve, more than meets the eye.

    Facebook Isn’t Successful With Twitter-style Hashtags

    In June, 2013, Facebook started supporting the use of Twitter-style hashtags – keywords tagged with the hashtag symbol, “#”. Hashtags allow for posts to be grouped under a single keyword (e.g., #quotes). Twitter is responsible for making hashtags popular and way for people to keep track of posts related to popular keywords or to use certain keywords for marketing or engagement purposes. Some people even use them to carry on actual conversations in real-time. Hashtags have proven to greatly increase the popularity of tweets. Surprisingly, reports have indicated that using hashtags on Facebook does not increase the viral reach of posts. Therefore, their use is of little benefit to Facebookers.

    Shortly following the addition of the hashtag feature, Facebook announced that they would be testing a new Trending posts feature. Similar to Twitters “Trends” box, this feature was limited to a very small number of United States users of the mobile version of Facebook. The idea behind Trending was to showcase attention-grabbing headlines for popular topics in hopes of increasing engagement among its 1.2 billion users. Perhaps this was a way to makeup for the ineffectiveness of hashtags and a means to better compete against its social media rival, Twitter.

    Facebook “Trending” as Engagement Booster

    On January 16, 2014, Facebook’s Engineering Manager, Chris Struhar, announced the official launch of a redesign of the Twitter-style Trending feature on the Facebook Newsroom web page. According to Struhar, Trending is “a new product that’s designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook.”

    In January, following additional test runs on the web and mobile, Facebook officially launched a redesign of the Twitter-style Trending, which had been in early development stages since August. The initial launch, which had been in early development stages since August, involves a few select countries, including the United States (US), Canada, United Kingdom (UK), India, and Australia. Those with Facebook accounts in these countries should begin to see Trending show up on their walls over the next two weeks. More countries will be added at a later date. Although Trending won’t yet be available on smartphones, tablets, and other mobile devices, Facebook indicates that it is will continue testing its use on the Facebook app.

    While logged into your Facebook account, you can find a “Trending” section on the right hand side of your Facebook News Feed at the top of the sidebar. This is the same location where you typically find Sponsored ad listings and the real time Ticker showcasing friends’ posts. Trending includes of list of topics that are currently being discussed in numbers that make them popular. The type of topics that show up in the Trending list varies greatly from individual to individual.

    Trending was created as a personalized feature so that viewers see a list of popular topics in which they are most interested and which may be based on their location and information already collected by Facebook. This insight may come from items entered into an individual’s profile, as well as items they may have posted as a status update or searched for in their browser. In addition to the personalized list of Trending topics, Facebook also includes topics and discussions that have become popular all over Facebook. These may be ranked according to the when the topic was being talked about, the credibility of those talking about the topic and how much the topic is being talked about by other Facebook users.

    The Difference Between Facebook Trending and Twitter Trends

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    Facebook Trending is similar to Twitter’s list of popular topics, which has been a Twitter feature since 2008. Facebook shows a maximum of only three topics at a time in the special section of the sidebar. However, Facebook has taken trendy topics a step further. Unlike Twitter, which only lists the topics, Facebook also lists each topic as a headline along with an explanation as to why it is a Trending topic. This provides more information for viewers and may entice them to click on the topic link. Once a user clicks on the headline, all the popular posts about that topic and posted by Facebook friends and Facebook pages can be viewed. As compared to Twitter, it would appear that Facebook’s Trending feature will help people to decipher topics that aren’t readily recognized or understood.

    Since 2010, Twitter has also used popular topics to offer a Promoted Trends feature. Since the inception of this source of revenue, it has been reported that Promoted Trends cost approximately $200,000 per day for various brands. Similarly, it is believed that Facebook may use Trending as a source of revenue much like they do their sponsored ad listings. Twitter has been the leader when it comes to hot topics, attracting users to take part in real-time comments, discussions, searches, etc. on a wide range of topics from politics to reality shows. In any case, it is expected that Trending will make Facebook a major source for newsworthy and real-time information, allowing for users to more easily access otherwise difficult to find time-sensitive information. This may give Twitter, and other social media sites, a run for its money. Although users tend to cringe and the idea of Facebook making changes and cluttering up the News Feed, no one can deny that Facebook has penetrated a large portion of the Internet in ways we’d never fathom.

    How to Use Trending to Your Advantage

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    Whether you use Facebook to keep up with friends or family or use it to promote your company’s products and services, Trending may be of benefit to you. For personal use, you can access trendy topics and always be in the know as it pertains to anything from sports to the latest disaster news. If you’re a business owner or marketing professional, Trending can be a way to reach and engage with your potential customers.

    Take advantage of what topics are being talked about and find a way to incorporate them into your promotions. That way you are very likely to show up in the Trending section of Facebook users. This will help add an additional element to your posts and more opportunities to go viral. No matter what you decide to post, the key is to always post content that is relevant and of interest to your intended audience.

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