How would you like to have links to your website from publishers like the following?
- Business Insider
We can help get you those links.
Awesome links come from guest blogging, and our guest blogging services are unparalleled.
We specialize in:
- Finding suitable guest blog opportunities for our clients
- Writing awesome content for publishers
- Working with publishers to get guest blogs published
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How is Guest Blogging Beneficial?
The benefits of guest blogging are enormous and numerous, including:
- Builds and strengthens Author Rank
- Generates Inbound links
- Builds brand awareness
- Associates your brand with the brands Google (and your target market) already know and love
- Establishes your name as a niche authority, building your personal brand
- Drives high-quality leads and website traffic
- Generates social signals
Let’s examine each of these benefits in a bit more detail.
Builds and strengthens Author Rank: Author Rank is the term SEO professionals are using to refer to the fact that one of Google’s newest ranking factors is the author of an article. An article written by an author that Google considers to be an expert on a particular subject is more likely to rank higher for related search queries. For example, Neil Patel is a well-known entrepreneur and SEO expert who regularly writes about online marketing. As a result, articles written by Neil are given higher preference in search engine rankings for queries relating to online marketing.
Generates inbound links: Inbound links are the most valuable and important component of the ranking algorithm. They are essentially votes of trust and credibility for the page to which they link, causing those pages to rank higher, resulting in more traffic. Guest blogging generates inbound links to your website either in the author bio, or in the body of the article itself. Here’s an example of my author bio which includes links to my companies as well as my contact information:
Builds brand awareness: Every article you publish will align your company or brand with the publisher on which the content is published. Refer again to the screenshot above and notice my company is displayed below my name. This is excellent branding for my business and helps to establish credibility and authority, driving website traffic that’s more likely to convert due to high initial trust.
Associates your brand with the brands Google (and your target market) already know and love: By getting your articles published on websites that already rank highly in search results, your name (and your brand) becomes part of a circle of trust. If Google respects these websites enough to rank them highly, then Google will respect the links that point to your website as being authoritative, trustworthy votes of confidence. This will result in higher search engine rankings for you, align your name with your niche (improving your Author Rank), and positively associate your brand with trusted publishers on which your target market resides.
Establishes your name as a niche authority, building your personal brand: By aligning yourself with trusted publishers, your name will become recognized in your industry. This will open up worlds of new opportunity for you, while making it progressively easier to find and successfully pitch guest blog posts to new publishers.
Drives high-quality leads and website traffic: Articles will often result in referral traffic and leads, especially if they solve a problem or offer valuable advice for readers in your target market.
Generates social signals: Guest blog posts that get exposure on authority publishers generally attract lots of social shares. These likes, shares and tweets are what comprise social signals, which are one of the fastest growing factors in the ranking algorithm. Social signals are a way for search engines to validate the quality of the content on a particular page; more shares, tweets, and likes on a page typically mean higher quality content.
Here are just a few:
We have proprietary relationships with some of the biggest, most authoritative, credible, and highly-trafficked publishers on the Web, including the websites listed above (and many more). This means we can get your website exposure on publishers that other guest blogging services could only dream of.
We use a variety of methods to find appropriate publishers for your guest blog posts, including leveraging existing relationships, social media outreach, searching for authority websites in your niche via search engines, and directory listings.
We have strong relationships with a network of experienced, professional freelance writers and authors who are experts in their fields. We leverage this network of writers to create interesting, engaging, and shareable content for our guest blog articles. Each guest blog undergoes strict editorial review before being pitched to the publisher.
It’s very unlikely. Penalizations happen when links are deemed to be unnatural or paid. Generally, “unnatural” refers to links that are placed without any editorial review. We work with our library of publishers to write and approve guest blog posts that they agree will benefit their audiences. As such, the articles are editorially-approved and natural.
These links aren’t paid links, either. We never pay our publishers to publish anything we pitch to them; if they accept a pitch, it’s because they really like the article. Your payment to us is to compensate us for our time to do the following:
- Find guest blogging opportunities
- Research your industry
- Write awesome articles
- Pitch those articles to relevant publishers
- Oversee the project to completion
- Report the links back to you
While many forms of link building are considered against Google’s webmaster guidelines, guest blog posting is a high-quality, safe, and effective tactic.
According to this article at Search Engine Land, Google and Bing have specifically recommended guest blog posting:
“[Duane Forrester] suggested contacting an authority site in your space to see if they would publish a guest article that you write particularly for them. If the authority site finds your content valuable enough to publish, that’s a completely different situation from article hubs that allow anyone to publish anything.”
Yes! We accommodate “a la carte” orders as well as monthly plans. When you’re enrolled in a monthly plan, we’ll work with you on a monthly basis to identify guest blogging opportunities and get posts published. You won’t be obligated to stay in our monthly plan for any amount of time; you’re free to leave if you choose.
For more information, feel free to call or email us!