How is Link Building Beneficial for my Business?
Inbound links are the largest factor in the ranking algorithm. The quantity, quality, relevancy, and anchor text of the links combine to form not only the most difficult element of organic search rankings, but also the most potent.
Quality over Quantity
Years ago, quality didn’t matter as much as quantity. However, since the release of Google’s Panda and Penguin algorithm updates, quality of inbound links matters most. Furthermore, poor-quality inbound links can actually have a negative effect on rankings, prompting a new sub-industry within the SEO industry: Link removal & disavowal.
To put it simply, quality inbound links boost your rankings by associating and aligning your website with trusted, credible, authority brands and publishers. For instance, if Forbes.com links to your website in an article, Google sees this as a vote of credibility and trustworthiness that your website contains high-quality content. The better the website that links to you, the more power that vote has (so, obviously, a link from Forbes.com carries a ton of weight since it’s an extremely high-quality authority publisher).
Effect on Search Engine Rankings
Because inbound links play a primary role in determining search engine rankings, a solid and robust inbound linking strategy is essential for a successful SEO campaign. Without lots of high-quality inbound links, your chances of ranking well for any competitive search queries are minimal. That’s where we come in.
How AudienceBloom Does Link Building
We specialize in several different forms of link building, including:
Between these three core tactics, we’re able to build high-quality, authoritative links for our clients that boost search engine rankings, driving website traffic, leads, and sales.