Press release distribution is a fundamental tactic of online marketing. Press releases get you:
- Media exposure
- Brand awareness
- Inbound links
- Referral traffic
- Higher search engine rankings
We specialize in press release writing & distribution for our clients. Here are just a few samples of press releases we have distributed via PRWeb for ourselves and our clients:
- New Lyrics Website, “Crackerize.com” Turns Rap Music into Poetry
- Seattle SEO Agency AudienceBloom Announces Google Penguin Recovery Services
- “Cory’s Story: How One Dog Conquered Epilepsy” is Now Available Online
We’ll work directly with you to identify something newsworthy about your business, write the press release, and get your approval for publishing. Then, we’ll SEO-optimize the release for maximum benefit and schedule it for publication.
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It’s long been debated as to whether links from press releases have value from an SEO perspective. Some experts have argued that they do, and others have argued that they don’t. Personally, after distributing hundreds of press releases for our clients over the past few years, we’ve acquired quite a bit of data across many different clients. Our data suggest that links from press releases do positively impact rankings.
But let’s look at the bigger picture. Press releases offer a ton of value beyond just ranking improvements due to inbound links. Press releases get your brand’s name in front of the media, opening opportunities to be contacted for unique opportunities. They create brand awareness, referral traffic, and, perhaps most importantly, establish your business as a legitimate one in the eyes of readers and Google.
This is because real companies and brands issue press releases to announce company news. This establishes transparency, trust, and communication, which are necessary for building trust, credibility, and beneficial search engine rankings.