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The Internet has provided business owners with a wealth of possibilities for driving traffic, generating leads and ultimately obtaining customers. One of the most popular and effective options is to create a business blog. According to HubSpot, “nearly 40% of US companies use blogs
In part 1, I outlined four powerful ways to maximize your blog posts. You can create videos, design infographics, use different facts and anecdotes from the content to create a series of social shares, and compose new content around offshoot topi
Creating high-quality blog posts — or any content, really — is just as important as making the best possible use of it. “Maximizing” draws a line between hard work and smart work. When you set out to produce great content that will be enormously useful to the readers (your target m
“Content is king.”
We’ve all heard it, time and again. But how do you come up with something that’s worth anything? Day in and day out, it seems like everyone’s writing content—a l
Many business owners are passionate about their product or service, but assume they lack the expertise in the online marketing sphere to gain visibility and website traffic. This is a common challenge faced by many of today’s businesses and entrepreneu
The most important rule of blog management and creation: if you aren’t going to regularly update a blog, don’t bother creating one at all. Nothing looks worse than a blog that hasn’t been updated in months. It represents a lack of care for customer
One of the most indispensable online marketing tools today is blogging. It’s hard to imagine implementing a successful online marketing campaign that doesn’t include a blog in the marketing mix. For online entrepreneurs, blogging plays a central role in the
Creating high-quality content on an ongoing basis is one of the most important aspects of running an online business. For one thing, creating specific content caters to a specific audience. And populating your site with fresh content regularly is crucial fo
Are you an affiliate marketer looking for marketing tips to help you succeed online?
Then you’re in luck. This one’s for you.
Because of Google’s latest update, dubbed Penguin, you could be having a hard time ranking your own affiliate website. Post-Penguin, a lot of
Ah, habits. They make you or break you.
It’s no less true for bloggers. I’ve seen a lot of promising bloggers who put off writing down their best ideas until someone else has beaten them to it. Others let distractions destroy their passion.
There are other counterprod
The Definitive Guide to Marketing Your Business Online ($300 Value)
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