If you’ve spent any time recently in the world of SEO, you’ve probably heard about Penguin 2.0 — Google’s search engine algorithm change that was just launched on May 22nd, 2013. By the way that some SEOs were talking, you’d think it was the Zombie Apocalypse.
What do Penguins, Pandas, and black hats have in common? Lots! Penguin is the most recent set of guidelines published by Google designed to clean up abuses in the field of SEO, and a new version is due out soon, according to Google’s Web Spam Czar, Matt Cutts. The impending even
One persistent rumor about Google is that the search giant favors big brands—“authority websites” and reputed sites of long standing—when it comes to search engine rankings. Prior to Google’s Penguin algorithm update, it was easy for small websites to rank ahead of big brands by using
We’re lining up Google and Facebook against each other. It looks like the match of our lifetime. Facebook recently joined the ranks of high-profile tech companies that have gone public. While Facebook’s IPO failed to impress, the company still is a huge force to be reckoned with. Face
We are seeing drastic changes in how search engines deliver information. Google in particular is striving to deliver not just the most relevant information, but the most useful and high-quality content. Google has released a series of algorithmic updates aimed at placing sites that pr