If you’ve spent any time recently in the world of SEO, you’ve probably heard about Penguin 2.0 — Google’s search engine algorithm change that was just launched on May 22nd, 2013. By the way that some SEOs were talking, you’d think it was the Zombie Apocalypse.

The release of Google Panda and Penguin updates has changed the face of the SEO world. Links remain one of the most crucial factors for success in online business, but the recent Google updates have laid down some new rules for building links. Violation of those rules means the differ

For Google and other major search engines, quality and reliability of information are key to user satisfaction. These elements also empower the search engines to thrive as they seek to provide better data to users in terms of quality, relevance, and authority. And who is king of the S

Penguin was Google’s way of essentially “changing its mind” on over a dozen years of well-established SEO best practices. Why? To make money. When big-budget SEO clients saw their rankings, traffic and sales plummet literally overnight, they fled with their tails tucked between their

It’s still all about Penguin, isn’t it? Yes, but that’s because I’d like to arm you with as much information as possible, so instead of battling Pandas and Penguins, you can cuddle with these cute animals; after all, I don’t know about you, but I’d rather make love than wa