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Tag Archive: keyword research

  1. How to Find LSI (Long-Tail) Keywords Once You’ve Identified Your Primary Keywords

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    LSI keywordsFor many SEOs, keyword research is all about finding keywords with a high number of monthly searches and low competition. Some of the more advanced will move on to long tail keywords, or keyword phrases, or look to local keywords to help lower the competition and leap to the top of the search engine results page.

    These are all great strategies, but to truly show your skills as a keyword ninja, and find those untapped gold nuggets, you have to know how to identify long-tail, LSI keywords.

    What are LSI Keywords?

    If you were to search for a definition to LSI, or latent semantic indexing, keywords you would find answers all over the map. Most people will tell you that LSI keywords are simply synonyms for your keywords. The belief is that by finding similar terms for your primary keywords you can make your content look a bit more natural while adding more possible search terms into the mix.

    However, this rudimentary explanation of the term doesn’t do enough to serve our purposes. If you want to master the LSI keyword we have to get elbows deep in what it means. I wrote an article specifically for that purpose: “Latent Semantic Indexing (LSI): What is it, and Why Should I Care?

    Wikipedia describes LSI as having the, “ability to correlate semantically related terms that are latent in a collection of text;” a practice first put into use by Bell Labs in the latter part of the 1980s. So it looks for words (keywords or key phrases, in our case) that have similar meanings and words that have more than one meaning.

    Take the term “professional trainer,” for example. This could mean a professional fitness trainer, a professional dog trainer, or even a professional corporate trainer. Thanks to LSI, the search engines can actually use the rest of the text in the surrounding content to make an educated guess as to which type of professional trainer is actually being discussed.

    If the rest of your content discusses Labrador Retrievers, collars, and treats, then the search engine will understand that the “professional trainer” being referenced is likely a dog trainer. As a result, the content will be more likely to appear in search results for dog trainers.

    Another case would be where multiple synonymous terms exist in the same piece of content. Take the word “text” for example. If this were a keyword for which you were trying to optimize your page, words like “content,” “wording,” and “vocabulary,” would all likely appear within the content because they are synonyms and/or closely related terms.

    The benefits of LSI keywords

    The most obvious benefit to LSI keywords is that your keyword reach becomes broader by using synonyms. As I wrote in my article “The Rise of the Longtail Keyword for SEO,” “they are playing an increasingly essential role in SEO.”

    In addition to the broader reach, your content will rank higher in search engines because of the supporting effect of the LSI keywords. Repeating your keywords over and over throughout the text in an attempt to achieve the perfect keyword density (which, by the way, is a completely outdated SEO term and tactic) makes the content read awfully funny; and the search engines are smart enough to detect this sort of manipulation, too. Using synonymous keywords helps make your content a richer experience for the reader, and more legitimate (and thus, higher ranking) to search engines.

    Finally, LSI keywords help keep you competitive for your primary keywords in the right context. If you are optimizing for the term “professional dog trainer,” you’re less likely to be competing against the other types of professional trainers in search results.

    Great, how do I find LSI keywords?

    The search for LSI keywords starts with your primary keywords. They are the foundation of your SEO efforts, so if you don’t have these identified yet, then go back and find these first. Once you have them you can get started with LSI keywords. How do you find primary keywords? See my article, “The Definitive Guide to Using Google’s Keyword Planner Tool for Keyword Research.”

    Contrary to what you learned in high school, the thesaurus is not your first stop to find synonyms for your LSI keywords.

    The easiest way to find out what the search engines think are terms related to your keyword are to use the search engines themselves.  Go over to Google, and start typing your primary keyword into the search box. Note all of suggestions that are provided and you will not only have a list of related keywords, but a list of keywords that Google knows are related.

    Once you’ve made your list, hit enter to perform a search for your keyword. Scroll to the bottom of the results page, and look at the Searches related to <your keyword>. This will also give you some insight as to good ideas for your LSI search terms.

    Google’s Keyword Planner

    There have been a few changes, other than the name, when it comes to Google’s new Keyword Planner, but anyone familiar with the old Keyword Tool should be able to navigate through it with no problems.

    You can use it to find LSI keywords, and the process is simple. First, click on Search for keyword and ad group ideas and enter your primary keyword in the Enter one or more of the following box and click on the Get Ideas button at the bottom. On the following page, click on the Keyword ideas tab to get a look at not just a list of recommended LSI keywords, but their monthly searches, competition and other metrics that can help you decide which ones to target.

    Paid keyword tools

    Like anything else in SEO, there are plenty of software packages and services you can buy that will help you in your search for LSI keywords. The downside to these is that you are paying for something that you can get for free. The upside is that the training and support that comes along with most of these purchases will help you learn how to find these keywords more easily.

    The secret operator

    Actually, this is no real secret, but if you place a tilde (the squiggly line ~) before your primary keyword in the Google search engine, it will provide you with the results for synonyms to your search term; for example, ~professional dog trainer.

    Reading over the titles and descriptions of the results, you’ll be able to find some good LSI keywords. If you want to leave a term out of the results, add that phrase to the query with a minus sign in front of it. For example: ~professional dog training –dog grooming.

    Like your primary keywords, you need to make sure that you don’t over-do it when it comes to LSI keywords. A few closely-related terms will be sufficient to help your SEO efforts. And like your primary keywords, don’t try to insert LSI keywords into the text where they don’t fit.

    Remember, latent semantic indexing will only help you if you are writing good content for your readers. LSI keywords will give the search engines the information and evidence they need to understand what your content is saying and reward you accordingly.

  2. Affiliate Marketing Tips: Keyword Research

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    Affiliate marketing is a lucrative segment of the Internet retail promotion industry. Briefly, it refers to marketers selling other people’s stuff for commission.

    Affiliate marketing continues to attract many online sales specialists because it’s still one of the best and fastest ways to make money online. If you could use a few great affiliate marketing tips, you’re in luck: this article will walk you through the steps for finding the best set of keywords for your affiliate marketing campaigns.

    Finding the right keywords for the markets you wish to dominate online is a critical step toward online marketing success. Without determining the words that your target audience is using to find the products or services you wish to market, you can’t properly optimize your pages for those keywords. And if you don’t do that, your business might as well not exist online.

    It’s keywords that will enable your customers to find you. So let’s look at some of the basic strategy involved in finding the right set of keywords you need to optimize your affiliate pages.

    Use Google AdWords Keywords tool
    There are many great keyword tools out there that offer comprehensive keyword research services. Some are free and some are available on a subscription basis. But one of the best that many marketers swear by is Google’s very own AdWords keywords tool. It’s free and it’s extremely reliable.

    There are a number of steps you have to take in order to get to the precise set of keywords you need with this awesome tool. Let’s assume you’ve already signed up for Google AdWords keywords tool. Here’s how to dig for those keywords.

    Step 1. Key in the primary set of words or phrases for your products or services in the “Word or phrase” section.
    For example, if you’re running a keyword research for affiliate marketing business that has to do with gadgets from China, key in the terms “gadgets from China.”

    Step 2. Choose exact match types in the “Match Types” section on the left sidebar of the page.
    Choosing exact matches allows you to see the precise number of searches that occur on a monthly basis for the different specific keywords that relate to the term “gadgets from China.”

    Step 3. Click on the “Advanced Options and Filters” link just below the word or phrase section.
    Selecting the country. If you’re targeting the entire online market, choose All Countries under the “locations and languages” section. On the other hand, you can choose a specific natiion to see how many searches are coming from, say, the U.S. for the search terms you will be optimizing for.

    Selecting the volume of competition. Under the “Filter ideas” section, click on “Competition” and select “Low” to show results for keywords with low competition. Finally, click on the “Search” button.

    There’s an excellent reason why you should choose keywords that have low competition. First, if you are an affiliate competing in a highly competitive market, it could take somewhere between three to six months before you see your first sale. Second, choosing keywords with low competition is the easiest to rank for. Some could rank you on the search engines within a matter of a few days.

    Assuming you’ve chosen keywords with low competition, put priority on those with a high number of searches, but don’t discount the ones with only a couple of hundred keywords.

    Conclusion
    There you have it, folks: quick and easy affiliate marketing strategy for finding the right keywords for your online marketing campaigns. Follow these easy steps when you prepare all of your campaigns, and you will find that competing online is easy, once you have identified the right set of keywords.

    If you are just starting out in affiliate marketing and you would like to explore some of the options that could boost your campaign, contact us today.

     

  3. How to Perform Keyword Research with Google AdWords Keyword Tool

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    Google AdWords LogoKeyword research is crucial to online marketing success, because keywords still govern the way people find information online. Keywords help us accurately find the information that we are looking for among the flood of information on the Web.

    As such, proper keyword research with quality keyword research software allows you to understand what set of keywords consumers are using to find what they need. It also allows you to select proper keywords for an SEO campaign based off key metrics such as search volume, competition, and seasonal demand.

    But with all the research tools available out there, which one should you use?

    Here’s a hint: Marketers are vying for a prime spot on Google. Doesn’t it make sense to use a keyword tool owned by Google?

    Google’s own Google Adwords Keyword Tool is one of the best keyword research tools available. This is largely due to the fact that most other keyword research tools pull data directly from Google’s tool via API. While 3rd party tools often do a better job of displaying Google’s data and combining that data with other data to present proprietary or unique insights, they are broken as often as Google changes its keyword tool (which, lately, has been daily).

    Since most 3rd party tools draw on data from Google’s keyword tool, my experience with them has been one of unreliability. Furthermore, the proprietary data insights that are often provided by 3rd party keyword research tools are often misleading, inaccurate, or downright useless.

    Add in the fact that Google’s keyword tool is free, and you have a compelling case. Let’s take a close look at this awesome keyword research tool.

    The interface

    In recent years, Google Adwords Keyword Tool’s interface has gone through several transformations, but the latest has resulted in a cleaner and simpler-to-use interface.

    Google AdWords Keyword Tool

    On the main interface is the word or phrase box, where you type the keywords you’re researching. Right below it are Website and Category.

    Right below the main box on the interface is the Advanced Options and Filters feature, which lets you more specifically target your research to certain countries, languages, and devices from which traffic is coming.

    On the left are several features that let you customize your research further by selecting the match types of the keywords you’re looking for, whether broad or exact.

    Step by step: zeroing in on the right keywords

    For the sake of illustration, I’ll walk you through the steps on how to do research for keywords based on Exact Match, which I recommend using for SEO campaigns.

    Let’s say you’re gunning for “LinkedIn Marketing”.

    1. Type “LinkedIn Marketing” on the Word or phrase box.keyword
    2. You can leave out category for the keywords we’re using here, but for accuracy, I recommend you choose the most appropriate category for the keywords you’re researching.
    3. Click on the Advanced Options and Filters feature.AdWords Tool Advanced Options
    • Choose the country you’re targeting
    • Select the language
    • Select the device you wish to know where traffic is coming from
    • Be sure to include information such as Local Monthly Searches, Competition and Global Monthly SearchesAdWords Keyword Tool Advanced Options

    4. On the left hand side of the page you’ll see Match Types

    • Select “Broad” if you wish to see how “LinkedIn Marketing” is broadly used on searches
    • Select “Exact” if you wish to see the numbers for “LinkedIn Marketing” using exactly those termsAdWords Keyword Exact and Broad Match

    Now it’s time to move on to the next phase of the research – gleaning information from the results.

    The Keyword Ideas section shows the main keywords, i.e. “LinkedIn Marketing” and the list of variations for the keywords, the Competition and the numbers for Local and Global Monthly Searches.Keyword Results

    The list of Keywords column shows results for the main keywords and its variations. In the case of Exact Match, the column shows the exact set of words or phrases consumers use to learn about “LinkedIn Marketing”.

    The Competition column shows how competition looks whether it’s Low, Medium or High. Aim for keywords with Low competition. Keywords with low competition will have a better chance of hitting the first page of Google’s search results.

    But don’t discount keywords with Medium to High competition; you can target them for your long-term campaigns.

    The Local Monthly Searches column shows the average number of searches for the keywords in a specific country or region in a typical month. Global Monthly Searches, on the other hand, shows the average number of people worldwide looking for information on “LinkedIn Marketing”.

    For easy reference, you can download the results in spreadsheet format by hitting the Download button right above the Keyword Ideas section.

    Combine insights from Google’s Keyword Tool with data from an SEO competition comparison tool such as my personal favorite, Market Samurai (that’s an affiliate link – thank you for clicking, if you do!). If you or your clients’ website metrics stack up to the competition, then go for it.

    Conclusion

    The Google Adwords Keyword Tool is an excellent keyword research tool. While it doesn’t give you exact numbers (not that any tool can), it’ll provide you with a good idea of which keywords to use as well as which ones to avoid. It’s clean, simple, and reliable, and when combined with insights from an SEO competition analysis tool, it gets the job done efficiently and effectively.

    To find out more about keyword research and how to select the right keywords for your business’ SEO campaign, contact us!

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