10 Signs Your Website Needs a Full SEO Audit
Website visibility is the number one factor necessary for profiting from your business site. Whether you own a small business or a large corporation, your prospective customers will have to find your site before they will buy your products and services. Your site needs to show up on the first page of the Google search engine to bring in prospects. The only way to achieve that successfully is to have precise and accurate search engine optimization in place. SEO has become a requirement for company survival, and if you want your company to survive, you may need a full SEO audit. The following are 10 signs that you do:
1. Your Website Is Not Listed the First Page of Google
To achieve maximum visibility and traffic potential, your website needs to show up on the first or second page of Google when someone enters one of your keywords as a search term. People who are searching for your products or services will be likely to click on your page if they can see it in the first two pages of Google results. If you have not yet achieved this status, then you may need a full SEO audit.
2. Most of Your Website Traffic Is Not From Organic Traffic
Organic traffic comes from search engines and other directories that may have your site listed. The bulk of your traffic should come from search engines such as Google, Yahoo, Bing and MSN if you have implemented proper SEO procedures. If you are not receiving much organic traffic, then you may very well need a full SEO audit. A full SEO audit includes a look at your content, which should have effective keyword optimization incorporated into every page. A boost in your organic traffic could boost sales for your company.
3. Your Traffic Is Not Bringing Sales
Web traffic is pointless if it does not achieve your main goal, which is accumulating clients or sales profits. Therefore, even if you have a high traffic volume, you may need a full SEO audit if those visits are not converting to sales numbers or new clients. You may need to tweak something to increase the level of engagement for your visitors. Something may be off with your website design or your article content. Without a thorough investigation from an SEO specialist, you may never pinpoint the problem. Unfortunately, poor SEO strategies do not disappear on their own.
4. Your Pay-Per-Click Is Not Paying Off
If you are paying money to obtain assisted page clicks and page hits, then your site should be generating enough cash to justify the expense. If you profits do not amount to the cost of the PPC payments, then you may need the help of a specialist. Your conversion rate should be around 10 percent of your clicks, and your profits should well exceed the amount of money you are putting out to obtain traffic. An SEO specialist can review your conversion rate, profits, and any SEO methods you have in place.
5. Your Pay-Per-Click Expenses Are High
The need for expensive pay-per-click services often indicates a lack in SEO technique. If you find yourself spending hundreds to thousands of dollars on PPC, then you may need to obtain an SEO audit. The keyword placement and content on your page should be engaging and precise enough to prompt web surfers to click on your page initially. For example, if your business sells army boots, then your keywords should densely revolve around army, boots, and related terms. A random person who is looking for that footwear should automatically want to click on your page. If you are purchasing thousands of assisted clicks, then it may be time to bring in the experts.
6. You Have a High Bounce Rate
When a person clicks on one of your web pages and then leaves immediately, the action adds to the bounce rate dynamic. Your bounce rate increases with each person who abruptly enters and leaves the site. A high bounce rate indicates that visitors are not finding what they are looking for on your web page. They are leaving immediately due to frustration and time constraints. Most people are very quick when they search for something online. If the web page does not engage them or they do not find what they need in the first five seconds, they move on and continue the search. The reason for your high bounce rate may be that your SEO tactics are not attracting the right crowds. An SEO auditor can find out why.
7. No Website Activity
You could have amazing page hit numbers, which means that many people are stopping on your site. However, hits do not amount to much if they are not producing any results. Your potential customers should be commenting on your articles, liking your work, or navigating to your sales page to purchase your product. If your call to action involves a phone call to your office, that may be one reason you have little to no website activity. However, a full SEO audit can verify what is truly happening.
8. Traffic Slumps and Plateaus
Your traffic should continuously increase with the proper SEO strategies in effect. If you find that your numbers are steadfast and they have not changed in weeks, then you may need an SEO makeover. Declining traffic is an even worse fate than stagnant traffic is. You can view your growth by checking your analytics regularly, but an SEO expert can get your site out of the slump.
9. Strange Search Results
Effective SEO practices should draw people to your website according to your relevant keywords. If people are finding your site by chance or random keywords, then you may have to bring someone in who can analyze the inconsistency.
10. No One Is Linking to Your Site
You must have a certain number of inbound links for your site to have any page rank. If the number of inbound links is not growing, then you may need an SEO expert to audit your techniques and perhaps develop some new techniques for you.
What Is an SEO Audit?
A full SEO audit is a service that can help you obtain the first spot on Google’s search engine. The audit looks at your entire web page and measures different aspects such as your domain name, links, tags, content, images, navigation, keyword optimization, CSS codes and social network sharing icons. The auditor will check your page load time to see if slow page loads might be preventing visitors from sticking around. He or she will search for malware and spam, which is another huge deterrent.
Poor website performance is a problem that occurs with many site owners. Fortunately, it is completely reversible if the task is in the right organization’s hands. You can have an SEO audit today and have a productive site in just a few weeks.
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