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10 Ways to Acquire Google Sitelinks for Your Website

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To obtain the highly-effective Google sitelinks and use them to the best of your advantage it’s best to first get a good grasp on what they actually are. Siteinks are basically hyperlinks to website subpages and links that pop up in the gush of Google listings that appear when a user is looking for a particular site. Sitelinks essentially act as shortcuts to steer guests to the pages of your site you want to viewed first, and more often. They also benefit potential visitors by allowing them to effortlessly land the information they need – and get there quickly.

These links are triggered when an ad offers the most applicable search results. As you’ll find threaded throughout the following, effective sitelinks are generated when web masters create brand terms that are appealing enough to lure guests in: they need to have a flair that stands then out from all the others. Google does not allow site owners to simply add sitelinks of their own accord.

Indeed throughout the past few years, Google has become pretty finicky in the way of allowing site managers to get their sites up and running. It does all it can to make the manipulation of rankings a near-impossible feat. Rather, Google recommends that web creators design sites that are already user-friendly and adhere to a clear pyramid of pages. Suggests Google, this practice has the potential to make a site more amenable to their analysis algorithms (the inner-workings of which are kept underground, again to discourage web creators to influence rankings).

That being said, here are 10 tips for Acquiring Google Sitelinks for your Website:

Use Google Signals


Studying Google Search Engine Results pages (SERPs) has lent many a web creator a helping hand in building their sites. From such examination, the following suggestions have been deduced:

Clear Navigation:

1.   Creating a site with clear navigation is not only beneficial to visitors, but can assist search engines decipher the topic of each page. Google can then use that information to improve search results and create applicable sitelinks.

Know What Sites With Adequate Sitelinks Have In Common:

2.   To spark off good sitelinks, Google usually takes the following site factors into consideration:

  1. The site ranks first for the keyword(s) that trip SItelink listings
  2. Clear-cut, spiderable, coordinated navigation to generate high natural search traffic
  3. Solid, click-through rates that stem from the Search Results page
  4. Creative titles and meta descriptions

Increase Your Possibility Of Getting Sitelinks With The Following Recommendations:

3.   When creating your structured navigation, try to use the HTML 5 <nav> tag, other HTML features like unordered lists (UL) and CSS-fashioned menus with aesthetic appeal; i.e. play around with lists horizontally or vertically, try out different color schemes and borders in order to find a design that will fully engage searchers.

4.   Design navigation in a way that won’t overbear visitors. Present visitors with a fair amount of destinations, but not so many that they get turned off by – and away from – your page. Sitelinks will most likely appear in greater numbers when visitors are greeted with a batch of pages that will engage them enough to want to visit them.

5.   When it comes to web site names, it is a downright rule of thumb that nomenclatures are assigned with the utmost creativity. No-frills names will only serve to frustrate visitors and have them clicking on similar sites, with no special reason to click on yours. Most importantly, there is a slim chance that Google will grant sitelinks to a site named on the fly.

6.   Again, imagination is key when it comes to acquiring sitelinks. Catchy, yet descriptive titles, including META descriptions (particularly assigned to Home pages and those that bring visitors to pages linked directly from the initial navigation have a greater ability to improve clicks and visits. META descriptions that fail to be informative enough about what your site is are notorious for vaulting people straight off your page and back into the cyber abyss.

7. Create a site that is beneficial, valuable and straight out useful for your guests. CAVEAT WEB CRAFTERS: Even if the site does not yet display information that pertains exactly to what the visitor is looking for, outbound links on the site may catch their eye and jettison them right off to another site, and even keep them from rebounding to the original search results.

Know What Google Doesn’t Want When It Comes To Gifting Sitelinks:


8.   I’ve also seen problem sites that did not get Sitelinks. Some characteristics of a site that could hinder Sitelinks include:

  1. There are sites that Google does not deem eligible of sitelinks. They include pages with few choices, where most of the traffic is steered to only a single page.
  2. Titles and META descriptions are the same for all pages.
  3. Pages display scarce content meaning an insufficient amount of informative text, or text that is too similar to that found on other pages.

From The Mouth Of Google


You should have deduced by now that Google has become an intricate mastermind when it comes to either working hand-in-hand with or denying the efforts of site builders when it comes to sitelinks. It has been heard throughout the virtual grapevine that Google is consistently working to improve their algorithms and may implement webmaster feedback and contributions in the near future. Until then, however, we are unfortunately at the mercy of its grasp.

Google Does Leak Some Admonitions That Have Proven Quite Useful. Here Are A Few:

9.   Increase the appeal of your web site by using anchor text that is highly informative yet brief and sways from redundancy.

10.   If you spot a sitelink that is incorrect or inapplicable to your page, you can demote it. This obviously grants the webmaster a number of benefits. While Google doesn’t vow to magically have those demoted URLS disappear from your site never to return again, the company does take a demotion seriously and tries its best to honor the hint when developing further sitelinks to appear. Plus, be patient because it can take a spell for your demotion request to be granted and for search results to reflect the alterations.

How To Demote A Sitelink

  1. On the Webmaster Tools Home page, click the site you want.
  2. Under Search Appearance, click Sitelinks.
  3. In the For this search result box, complete the URL for which you don’t want a specific sitelink URL to appear. (How to find the right URL.)
  4. In the Demote this sitelink URL box, complete the URL of the sitelink you want to demote.


NOTE*   You can demote up to 100 URLs, which remain effective for 90 days from your most recent visit to the Sitelinks page in Webmaster Tools.

Sitelinks are one of the main ingredients to a successful web site. They generate more traffic to your page, send visitors deeper into your sitemap, and can create an overall boost of efficiency for your business or cause. With patience, a slight bit more of research and trial and error, you’ll be mastering the art of getting Google to grant your sitelink wishes in no time.

Want more information on link building? Head over to our comprehensive guide on link building here: SEO Link Building: The Ultimate Step-by-Step Guide

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Daniel Threlfall

Daniel has a nerdy fascination with SEO. He's even been known to study Penguin and Panda for "fun." As well as being a family man and world traveler, Daniel prefers his coffee without cream or sugar.

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