Video sales letters are here to stay, as evidenced by the growing number of business websites that use this remarkable new marketing medium.
However, that’s not to assert that conventional text-based sales letters no longer cut it. They still do, and they still deliver what they’re supposed to deliver: sales.
But video sales letters have great advantages over their text-based counterparts, and they do wonders even for new businesses.
It can’t be stressed enough, and it’s no secret: video makes more money than anything.
This article will show you why video sales letters are better, and how you too can take advantage of their incredible business benefits. With video, you have the opportunity to go head-to-head with your competitors, even in a highly competitive market.
So just exactly how are video sales letters more powerful than traditional text-based sales letters? Let’s look at the factors one by one.
1. Video sales letters don’t just tell — they also demonstrate.
We live at a time when people have become more accustomed to visuals. People tend to believe more in things they see. That’s the beauty of marketing videos, because they demonstrate whatever solutions your business offers to potential customers for their specific problems. Videos effectively satisfy customers’ need for any proof you can show that your solutions actually work. To recycle the old writing axiom, videos show, they don’t just tell.
So take advantage of videos to show your customers how your product or idea is better than what the competition has to offer. Create videos that show step-by-step processes or how-to’s. That will keep your customers engaged and make them want to see more and possibly purchase from you.
2. Animated texts and moving graphics are more engaging.
In a video sales letter, you can take advantage of transitions and lots of animation, for one very good reason: Moving texts and images effectively reset the viewers’ attention span!
We all have relatively short attention spans, even in front of a video. But with cleverly animated images and texts, any video can perpetually renew much of the viewers’ attention, and thereby raise its chances of getting the message across. So be sure to use transitions and animations with images and texts, especially when it comes to your video’s essential points.
3. The human voice and sound effects are among the most effective tools for evoking the right emotions.
Remember that, for the most part, it’s emotion that makes people choose to buy. And the best tool to help you promote the message that triggers the right buying emotion is the human voice. It’s not always necessary to use a voice to get your message across; but with voiceovers, the right message with the right emotions can be conveyed more effectively.
If adding voiceovers to your videos is not practical, some good background music and sound effects can help to drive the point home and convey the right emotions almost as well.
Take advantage of video sales letters in your marketing campaigns. For various reasons, some people may tell you to stick with the conventional marketing tools, such as traditional online sales letters. You would be surprised to learn that even some of the most seasoned marketers shy away from videos.
But that’s good news for you, because that opens up tremendous opportunities for you and your company to explore the comparatively small but powerful world of video marketing.
Video marketing is still a small industry, but its growth shows no sign of slowing down any time soon. Because of the tremendous advantages it can offer, businesses of all sizes are coming to realize its potential. It’s probably time you incorporated it into your marketing mix.
To learn more about how to set up a video marketing campaign for your business, contact us for details.