Getting inspiration from the link profiles of your competitors is one of the oldest and most effective search engine optimization tricks in the book. It has become increasingly difficult to do this, however, with the changing of the Yahoo search engine.
Being able to get rid of spam backlinks is another use of link checkers. With the recent updates of the Google search engine, this is perhaps the most important use for the technology. The major search engines will now complete ban a website that has too many spam links.
In order to maximize your link profile, you need a top flight link checker. Below is a comparison of three of the best.
SEO Spyglass Is a unique type of back link checker in that it is part of a larger suite of applications. It is, however, quite an effective tool in and of itself. If you are looking for a back link checker that is easy to use with a simple layout and intuitive structure, then this might be the application for you.
When it comes to getting rid of spam back links, the Spyglass application will download your back links from many sources around the Internet into a proprietary database. You will be able to access these links from the software directly and receive real-time data on the links that have been created.
Within each of the listings, you will be able to determine the page ranks, the anchor text and many other features of links that have your website as the underwriting entity. You will be able to easily export these reports into PDF format for the benefit of clients or for internal use in your company.
You will be able to see if your website links back to these internal links and the total amount of links that each link service such as Alexa credits your website with. With these tools, you can actually limit your exposure to different aggregation sites depending on the type of search optimization that you are looking to create for yourself.
The Spyglass application is available for a one-time fee, which can be reduced significantly if you purchase the entire suite of applications that it is a part of. It is also one of the few top-flight back link checkers that has a free trial that is available online to the general public.
The overall functionality of the Ahrefs.com back link checker is second to none. Even on the most basic of functions, the data includes the number of links that your site has, the number of IP’s that the links are coming from, which pages are being linked to and the anchor text that is being used as well. This data can be viewed in a number of different formats depending on the characteristics that you feel are most important. The program also has its own proprietary ranking structure that has proven to be quite useful when used in conjunction with the ranking structures of the major search engines.
Data is presented with many different, completely customizable characteristics including do follow links, no follow links, links that are sitewide versus links that are not sitewide, redirect links, links that include an image, links from.gov and.edu sites and any other determining characteristic that you can think of or create. The reports also include errors, warnings and noticesso that you can easily locate and destroy any links that are old or which lead to a misdirect.
The data is also presented in a highly attractive visual format that is easy to interpret, even if you have not had a great deal of experience with back links for search engine optimization. You can view links using line charts, line charts or numeric charts depending on your preference.
The pricing on this particular tool is expensive; however, there is a free option that allows you to pull a limited amount of reports and results. The data is so intensive that even the less expensive packages will provide plenty of results for small businesses. This is definitely an enterprise-level program that is scalable for growing companies. The pricing is also per month rather than a one-time fee.
Be sure that you have the money set aside in your budget every month, because once you begin using this tool, it can quickly become an integral part of your online marketing strategy. Losing it after relying on it for even a short period of time can be devastating to online strategy.
Raven Tools is the reason that the much more well-known link tracking tool SEOMoz is not on this top three list. The two programs have a great deal in common; however, Raven Tools builds on many of the weaknesses that SEOMoz has failed to patch during its long tenure as one of the most well known programs on the market.
If you are familiar with the SEOMoz layout, then you will take warmly to the Raven Tools landscape. Aside from being a simple back link profiler, Raven Tools is actually a complete suite of online marketing tools that can manage your online campaigns from beginning to end.
The functionality of the reports is much wider in scope than either of the other two entries within this article; however, it may simply be too much for a company that does not have a need for a full search engine optimization suite. As a matter of fact, Raven Tools is actually much better suited for a company that has its own IT in-house, as many of the data that you receive are only useful if is able to be acted upon in real time.
The reports are easily customizable according to the data that you feel is most important within your online campaign. You can receive reports on the number of links that you have online, the ranking that the linking sites have as well as the effect that these links are creating on your own Page Rank. The tools will allow you to easily disassociate yourself from any website that is pulling down your search engine rankings.
One of the best features of Raven Tools is that it has a full month trial that is completely free and fully functional. You will be able to determine if this solution is the best back link profiler for you without any hangups in the functionality.
The blog that you can access from the website is also one of the most informative social media tools that is available within any search engine optimization company. You will always be kept up-to-date on the latest happenings in technology and how you can apply them to your current Raven Tools suite in order to give yourself a leg up on your competition. Raven Tools is also one of the best companies when it comes to creating updates based on the needs of its client base, updates that will be profiled in their blog.
The Final Verdict
Each of the programs profiled above has a personality that will definitely match with different types of companies. Take advantage of the free trials that are available for all of these programs and decide based upon the integration within your specific company rather than just the statistics. This will give you the most effective program for your needs.
Timothy Carter is the CRO for AudienceBloom. Since 1997 he's been helping businesses maximize their sales revenue from websites via content marketing, SEO and Internet Marketing strategies. Over the years he's written for publications like Marketing Land, Search Engine Journal, MarketingProfs and other highly respected online publications.