Viral video marketing is set to dominate online sales promotion. But the fact is, not all Internet marketers have accepted the notion that video makes more money than any other Internet marketing technique.
That’s probably because they are afraid of the technology involved in video marketing, or they believe they simply don’t have the time and resources to start taking advantage of the tactic.
In truth, these are both baseless assumptions. Contrary to widespread belief, video marketing is pretty easy to do. You don’t need huge amounts of money to come up with a successful video marketing campaign, and the technology is surprisingly simple to use.
Another truth about Internet video marketing is that it’s not a difficult job to dominate a fairly competitive niche with video. For most markets, video-driven sites beat most other results on Google’s Search Engine Results Pages (SERPs).
That’s because the search engines are now placing greater value on video, and it’s quite easy to optimize video for the keywords you choose to compete for.
Truth be told, if you are a newbie Internet marketer who is facing the intimidating challenge of competing against seasoned marketers, you really have a better chance of cornering a niche with video marketing strategies today.
Here are 3 simple steps you can take to have a good shot at viral video marketing success:
Properly optimize your video
YouTube is the default video-sharing site for most online video enthusiasts. But whichever video-sharing site you choose, whether it’s DailyMotion or Vimeo, optimization is of the utmost importance.
To properly optimize your video for the keywords you are aiming to dominate, make sure to include the keywords in the video title, the description, and the tags. These are the target areas where search engine robots will look and most easily read in order to learn what your video is about. Also, the text in these areas tends to show up on the SERPs.
Promote your video on social networking sites
Hosting your video on YouTube and other video-sharing sites is only half the battle. You also need to promote it on Twitter, Facebook, Pinterest, and other social networking sites.
Why? For instant traffic.
Social networking sites are renowned for providing other sites with an instant boost in traffic, which can be crucial for success with videos. That’s because traffic is actually one of the major signals that the search engines use to rank a page.
But be careful about promoting videos on social networking sites. Don’t push them too often or your video could end up being flagged as spam.
Take advantage of social bookmarking sites
For social bookmarking, posting on StumbleUpon via Su.pr is highly recommended. Why? It’s got two-fold advantages.
First, when your video gets bookmarked on StumbleUpon, tons of potential visitors could literally “stumble upon” your site. StumbleUpon can provide highly targeted traffic because Internet surfers who use this social bookmarking site are classified by their personal interests. For example, visitors who wander into a cooking site via StumbleUpon are very likely to be interested in cooking.
Second, your links posted on StumbleUpon through Su.pr (StumbleUpon’s link shortener and Twitter app) get broadcast across Twitter and Facebook. That can also give you a significant boost in traffic.
There you have it: 3 easy steps to optimize and drive significant traffic to your viral video marketing campaigns. Do this regularly and your marketing videos are bound to land the first spot on Google’s search results.