If you’re not using articles for your Internet marketing campaigns, you could be missing a lot of opportunities.
According to SEO-news.com, Article marketing is alive and well. That’s contrary to what many gurus would have newbie Internet marketers believe: they’ve been claiming that the explosion of social media has made writing articles to boost traffic irrelevant.
But the truth is, consumers still place value on high-quality, extremely relevant, and thoughtful articles — articles that provide them with sufficient information, back to which they can refer whenever they need to.
Above all, from an Internet marketing standpoint, whether they are posted on blogs or in article directories, Google and other search engines still give weight to well-written and properly optimized articles.
If you have a blog, an e-commerce site, or a YouTube video, you can use article marketing to your advantage. It remains a valid long-term tool that usually drives highly-targeted traffic.
Let’s take a look at how article marketing, if carried out properly, can drive highly targeted traffic to your site.
Gunning for the right keywords
The benefits of keyword optimizing an article are twofold. First, it alerts the search engines as well as readers as to the content of your article. Second, it’s a proven strategy for off-page optimization, which positively influences the popularity and page rank of your main site.
The following are best practices for optimizing an article:
Avoid overstuffing the piece with keywords.
Create high quality content that gets snapped up by readers
Content is great, but only if it’s high-quality.
High-quality content creates interest and delivers value by addressing the reader’s needs. It’s best to use an attention-grabbing headline that promises either to ease certain pains or increase pleasure.
The promise or bold claims in the title should then be properly met within the body of the article.
Avoid fluff when writing the body content. Instead, only include information that is succinct and concise.
To help your readers grasp the most valuable points and not feel overwhelmed, cut the article into small chunks. You can do this most effectively by using subheaders, bullets, and ordered numbering.
Be seductive but don’t reveal too much
Try keep your readers’ interest high, but don’t reveal too much. The goal of article marketing is to write pieces that provide just enough useful or interesting information to leave the reader wanting more.
In other words, provide helpful information, but save the best for your own website, to which you should direct the reader for more information. One popular way to do this is to write a “top 10” list that covers some topic in your niche, and use the article to count down the top 9. If the reader wants to see what the top #1 item is, direct them to a specific page on your website that has the information.
Entice readers with an effective call to action
In pieces composed for article directories, the resource box generally serves as the call to action. Don’t just tell people where your main site can be found; instead, entice them by telling them what else they’ll learn at your website.
Use this opportunity to get readers to click on the link.
Article marketing is still a viable online marketing tool that, when used properly, can feed high-converting visitors to your website.
Just remember to write only high-quality, well-optimized and highly informative content; nobody wants to waste their time reading lame articles!
Want more information on content marketing? Head over to our comprehensive guide on content marketing here: The All-in-One Guide to Planning and Launching a Content Marketing Strategy.