With well-written, compelling and interesting blog posts, you can attract a wide following. Not only that, when done in the right way, you can attract more people who want to spend money on your product or service. However, this is not easy, and most people fail to take advantage of their blogging platform. No, many bloggers provide information and forget to nudge the customer in the right direction. Others opt to write content that is too direct, and this frustrates readers. Instead, with a well-written post and some serious thought into the blog, you can convert users at a phenomenal rate. With this in mind, her are five tricks to convert your blog post content into new sales.
Above all else, your readers should enjoy your content. This is true whether you write about boats, bicycles or house cleaning. Now, it is not always easy to make content that is useful to the reader. But, it is imperative. To do so, you should think of your reader and do a little research. Furthermore, when writing a post, you should read it back to yourself and ask a simple question. Does this offer value and did I learn something from the blog? If this is not the case, you should get back to work and write a more compelling post. To take this further, you should allow three or four coworkers or friends to check out the blog and make sure it does give value. Remember, without providing something of interest to the readers, you are going to face an uphill battle to convert them into a customer. Ideally, to do this, you should also remember to keep your blog posts short and sweet. Meaning, when keeping it under 1,500 words, you can provide value without boring the reader. If you can master this important part of blogging, you are well on your way to enjoying a solid following of people eager to buy your product or service.
While it is possible to write a great and compelling blog post, you must go further if you want to enjoy a high conversion rate and a lot of new customers. One way to do so is to make sure that you have adequate followers. If you only have 20 weekly followers, you are on your way to going out of business. Now, to gain a lot of interest for your posts, you should take a multi-faceted approach. For starters, when you make a new entry, you should post links from your social media accounts to the new blog post.
Then, to take matters further, you should try to share that link with other like-minded bloggers in the same industry. By doing this, you can see a boost in traffic. Not only that, the people landing on your pages are going to have a serious interest in the product or idea and are likely to convert into a customer at a decent rate. Without doing this, you are going to face an uphill battle as it is hard to convert visitors into customers if you only enjoy a few followers.
We have all heard the term “call-to-action”. But, many do not know what this means and that is a shame. Simply put, when you write the content, you should speak to your audience in a way that compels them to sign up for services, spend money or buy a product. At the same time, while it is wise to have a call-to-action, you should not sound like a salesperson. Clearly, this is a fine line that will take time to understand and follow. In the long run, when you track conversion rates and look at the data, you can see what writing style works to your advantage.
Now, when making a call-to-action script, you should opt to put it in the middle and end of the post. This way, a reader will see it without becoming overwhelmed by a sales pitch. Instead, with a simple offering of an idea, you can get someone excited without making them feel like they are part of a commercial. When mastered, you are going to have an easy time making money with your blog posts as this is beneficial for anyone who wants to get their visitors to shell out cash.
While some comments sections fill up with spam quickly, it is still wise to go down this route. With WordPress, you can block the bad comments and have an easy time moderating the conversation. The benefit of accepting comments is twofold. Number one, you can answer any potential client’s questions before they rush off and buy another product from the competition. Furthermore, when encouraging the sharing of ideas and thoughts, you can see your readership thrive as people love to share links and discuss ideas on the Internet.
While this is all true, you must take the comments section seriously as trolls and other people can fill it with bad ideas or junk quickly. One must understand the true importance of the Internet, and when they do, they will have an easy time setting up and moderating a blog comments section. Without this, a blogger will always have a hard time building his or her fan base as many end up finding links and other information in blog posts and it is wise to avoid shutting out people who want to voice their opinion.
As mentioned, you need to provide value to your reader. They need to walk away from the blog post and have their questions answered. This is important as most people, while online, are looking for an excuse to avoid spending money. For this reason, when thinking about the product or service you are selling, you should try to outline every possible benefit. This is just the beginning. You should prepare for the onslaught of questions people will have about a product. Without a doubt, when you can quell their inner voice and prevent them from backing down, you are going to enjoy an extremely high conversion rate. One must understand that, while on the Internet, it is harder to sell products and a smart blogger must act as a salesperson who can help the customer spend his or her money wisely. While this is hard at first, a great writer will have little trouble in creating blog posts that people both enjoy and find informative.
When running a blog, you can make more money with some effort. At the same time, you must understand how it works and what you can do to excite people and get them to shell out money. While there is a lot of competition online, you can rise above everyone else if you simply provide value, gain a lot of followers, encourage sharing and leave no questions unanswered. In reality, while in the short run, this is a tall task; however, over time, a great blogger will have little trouble doing this all the time. Once you master blog writing and posting, you will kill the competition who still relies on old methods to find, attract and convert visitors into customers who want to come back over and over.