Let’s not kid ourselves; Hummingbird is amazing. It’s an algorithm that took Google’s basic keyword-based structure and turned it into something intuitive and more capable of linguistic understanding than most people you’ll ever meet. Now, Google can, for lack of a better phrase, guess what you’re thinking and give you the content that matches your intentions—even if none of your keywords are an exact match for the most relevant results.
Similarly, RankBrain and other additions have allowed Google to come up with “related questions” and an advanced network of related topics to discern user intent from ambiguous queries, and provide links to helpful related information that similar searchers have required in the past.
(Image Source: Moz)
So how can you take advantage of Hummingbird and related topics in your own content marketing campaign?
Google’s search algorithm is now too sophisticated for any kind of measurable, predictable, one-to-one gain. That is to say, you’ll never be able to calculate, on paper, the potential visibility for one of your content ideas. However, by employing these tactics (in addition to standard content and SEO best practices), you’ll stand to benefit more from Google’s semantic understanding and desire to provide users with comprehensive information.