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Affiliate Marketing Tips: Keyword Research

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Affiliate marketing is a lucrative segment of the Internet retail promotion industry. Briefly, it refers to marketers selling other people’s stuff for commission.

Affiliate marketing continues to attract many online sales specialists because it’s still one of the best and fastest ways to make money online. If you could use a few great affiliate marketing tips, you’re in luck: this article will walk you through the steps for finding the best set of keywords for your affiliate marketing campaigns.

Finding the right keywords for the markets you wish to dominate online is a critical step toward online marketing success. Without determining the words that your target audience is using to find the products or services you wish to market, you can’t properly optimize your pages for those keywords. And if you don’t do that, your business might as well not exist online.

It’s keywords that will enable your customers to find you. So let’s look at some of the basic strategy involved in finding the right set of keywords you need to optimize your affiliate pages.

Use Google AdWords Keywords tool
There are many great keyword tools out there that offer comprehensive keyword research services. Some are free and some are available on a subscription basis. But one of the best that many marketers swear by is Google’s very own AdWords keywords tool. It’s free and it’s extremely reliable.

There are a number of steps you have to take in order to get to the precise set of keywords you need with this awesome tool. Let’s assume you’ve already signed up for Google AdWords keywords tool. Here’s how to dig for those keywords.

Step 1. Key in the primary set of words or phrases for your products or services in the “Word or phrase” section.
For example, if you’re running a keyword research for affiliate marketing business that has to do with gadgets from China, key in the terms “gadgets from China.”

Step 2. Choose exact match types in the “Match Types” section on the left sidebar of the page.
Choosing exact matches allows you to see the precise number of searches that occur on a monthly basis for the different specific keywords that relate to the term “gadgets from China.”

Step 3. Click on the “Advanced Options and Filters” link just below the word or phrase section.
Selecting the country. If you’re targeting the entire online market, choose All Countries under the “locations and languages” section. On the other hand, you can choose a specific natiion to see how many searches are coming from, say, the U.S. for the search terms you will be optimizing for.

Selecting the volume of competition. Under the “Filter ideas” section, click on “Competition” and select “Low” to show results for keywords with low competition. Finally, click on the “Search” button.

There’s an excellent reason why you should choose keywords that have low competition. First, if you are an affiliate competing in a highly competitive market, it could take somewhere between three to six months before you see your first sale. Second, choosing keywords with low competition is the easiest to rank for. Some could rank you on the search engines within a matter of a few days.

Assuming you’ve chosen keywords with low competition, put priority on those with a high number of searches, but don’t discount the ones with only a couple of hundred keywords.

There you have it, folks: quick and easy affiliate marketing strategy for finding the right keywords for your online marketing campaigns. Follow these easy steps when you prepare all of your campaigns, and you will find that competing online is easy, once you have identified the right set of keywords.

If you are just starting out in affiliate marketing and you would like to explore some of the options that could boost your campaign, contact us today.


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Charlie Solanor

I am a Content Writer, SEO and Social Media Marketing Specialist and a full-time coffee lover.

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