Blog copywriting has one ultimate goal: to promote a brand, products, or services via compelling blog content.
It’s one thing to write a blog in which you air your thoughts or feelings about certain issues or events. It’s very different to blog as a marketer, with the goal of inspiring readers to action—specifically, to purchase or subscribe to something.
If you are a novice, blogging to promote and market can be quite an intimidating challenge. There may be things you need to learn before you can create powerful posts that appeal to readers’ buying emotions.
The key to copywriting success in a blog is consistency. If you keep at it, you’ll develop the tricks of the trade sheer repetition. By constant practice, blog copywriting could become a natural skill in a matter of weeks.
Knowing how to write compellingly is one thing, though; keeping the creative copywriting juices flowing is another. Having to churn out post after post, any copywriter could easily burn out or run dry of lucrative ideas.
So where do excellent copywriters draw their inspiration from, and are there ways you can take advantage to help you promote something constantly in a dependably gripping manner?
Below are some great tips on keeping your creative ideas flowing, especially if your goal is to blog to sell.
Read up on blogs and websites on copywriting
In the real world, you need to learn to adapt constantly to survive. You may be very good at something, but you also need to look over your shoulder constantly because there’s almost always someone better out there, or someone who possesses skills you don’t have but could use.
And who better to learn from than the great bloggers of our time?
It is from the bloggers who write brilliantly about copywriting that you should learn. There are plenty of excellent blogs dedicated to the art of copywriting. Read them and apply every new trick they discuss. Subscribe to their newsletters and apply every piece of good advice you glean from them.
Assess the things you like about the product you’re promoting
Say you’ve picked a product to sell – perhaps an oven toaster – and you want to write tons of posts about it. But it seems as if there’s not much to say about it.
The truth is, there is always tons to write about anything, if you assess your product deep enough.
Don’t write about all the great stuff your product has to offer in one go. Chop things down to smaller pieces – and chop them some more.
Make a list of all the things you like about your product. You could write about the manufacturer, for example, and the issues surrounding the manufacturer. You could also write about what others have had to say about the product.
Another fun tactic is to use reverse psychology, such as describing four reasons consumers shouldn’t buy your product. In this example, your reasons should be silly, or be counterintuitive so that the reader thinks “wait a minute, I disagree with this statement! I do need that ability and I should buy that product!
An example of this sort of reverse psychology advertising is circulating the national TV airwaves right now: Samsung’s advertisement for its Samsung Galaxy S III. In the ad, Samsung makes fun of Apple iPhone 5’s new features by showing actors claiming certain features are great, but with such irony that the viewer disagrees with the actor.
Let your imagination run free and think harder about clever ways to expand ideas surrounding the product you are promoting.
Talk about related topics, and use less direct promotion
Sometimes it helps to keep the promotion subtle. When you set aside the promoting for a bit, you can draw a clearer picture of the larger context and discover something new to apply.
Write about something that’s related to the product you intend to promote – for example, the industry where it belongs. Write something more general.
Remember, it takes a while to get the hang of blog copywriting. Don’t be too concerned about sounding silly. Just keep on practicing and eventually it will become second nature.
Blogging and copywriting are indispensable marketing tools. Today, almost no one can run an online business without operating a blog. If you need a blog set up for your site or your business, contact us and I would be happy to discuss your options with you.