Bloom: A Content Marketing Blog

February 13, 2016

The Definitive Guide to Organic Audience Targeting on Facebook

This guide is the first in a series that I hope will help you better identify and target the audience most relevant to your brand. […]
February 12, 2016
What This Year's Super Bowl Ads Taught Us About the Future of Marketing

What This Year’s Super Bowl Ads Taught Us About the Future of Marketing

The Super Bowl generates as much interest for its advertising stunts as it does for the actual game. This year, advertisements cost approximately $5 million […]
February 11, 2016
Local 3-Pack 101: Everything You Need to Know About Getting in the Top 3

Local 3-Pack 101: Everything You Need to Know About Getting in the Top 3

When you think about it, SEO is a vague term. Search engine optimization could be any process that makes you more likely to appear for […]
February 10, 2016
Is "Local Link Building" Different From "Link Building?"

Is "Local Link Building" Different From "Link Building?"

Sometimes, it seems like SEO comes down to a game of semantics. Today, a good “link building” strategy involves circulating high-quality content and getting people […]
February 9, 2016
How Google's Candidate Cards Turned Into a Travesty

How Google’s Candidate Cards Turned Into a Travesty

Google is never short on ideas how to improve its search system and break ground in new areas of user satisfaction. Sometimes, these ideas are […]
February 9, 2016
Is Google Using Templates to Rank Sites?

Is Google Using Templates to Rank Sites?

Google is a machine. It’s an incredibly sophisticated machine, with some of the most advanced artificial intelligence and learning algorithms used by a public audience […]
February 8, 2016
The 8 Most Commonly Neglected Fundamentals in Social Media Marketing

The 8 Most Commonly Neglected Fundamentals in Social Media Marketing

The social media marketing world is about as complicated or as simple as you want it to be—no really, it is. You can spend your […]
February 7, 2016
The Quick and Dirty on Facebook's New Audience Optimization Feature

The Quick and Dirty on Facebook’s New Audience Optimization Feature

Facebook is no stranger to updates and upgrades. Just last year, we saw the introduction of more sophisticated ad options, auto-play videos, the digital assistant […]
February 6, 2016
How to Understand User Behavior in Google Analytics

How to Understand User Behavior in Google Analytics

“User behavior” sounds like it could refer to all kinds of things. It does. As you’ll see, user behavior refers not only to how people […]
START HERE