Bloom: A Content Marketing Blog

November 1, 2012

Setting Up for Success with Video Marketing

There are several ways to drive targeted traffic to your business site that you probably haven’t been using to their full potential. Optimizing your site […]
October 31, 2012

How to Improve Content Credibility with Google Author Rank

Not so long ago, it was difficult to determine the credibility and quality of a piece of online content. Users had to go through several […]
October 30, 2012

Getting it Right with Social Media and Social Signals

In the wake of recent Google updates, there have been varying opinions on how you can try to recover if your site was hit. One […]
October 29, 2012

Blogging 101: 4 Tips to Keyword-Optimizing Your Blog Post

Blogging remains an indispensable online marketing tool. Neglecting to include a blog in your online marketing is nearly out of the question. With a blog, […]
October 26, 2012

Guide to Copywriting: How to Write Killer Pop-Up Sales Copy

Pop-up squeeze pages, done right, can be your best ally for attracting visitors and converting them into paying customers. Here’s a page for your copywriting guide […]
October 26, 2012

Simplified Social Media Management and Monitoring for Bloggers

With the explosion of social media, bloggers and online marketers these days have powerful tools that make social mentions and trends easier to track. Because […]
October 24, 2012

Is Site Speed Affecting Your Rankings?

When we talk about website optimization, a lot of people tend to focus on a site’s content, meta data, and other traditional on-page SEO factors. […]
October 23, 2012

"SEO Tips" You Should Ignore at All Costs

SEO is the process of increasing a site’s visibility during a search. Since its inception, Google, now indisputably the world’s largest search engine, has laid […]
October 22, 2012

Common Mistakes of Social Media Marketing

Social media is the best thing since sliced bread. Okay, probably not. But for businesses, especially small enterprises, social media has offered ways to make […]