Bloom: A Content Marketing Blog

October 16, 2012

SEO Isn’t Magic, an Overnight Affair, or a One-Time Thing

Marketing your business online takes time, money, patience … and dedication. Getting your site to rank high in the search engines is just the first […]
October 15, 2012

Top Heavy Refresh and Still No Real Guidelines Provided

On January 19th, Google rolled out their Page Layout Algorithm. Yes, they told us that they were doing so. But no, they didn’t give much […]
October 12, 2012

Google’s Panda Hidden by EMD Update

Six months ago the SEO world was turned upside down when Google released the Panda update. Since then, it’s basically been all about upping your […]
October 11, 2012

The Penguin Rises Again

From the depths of Google’s secret society, the Penguin has just risen yet again. When the Penguin was originally released, Google told us that it […]
October 10, 2012

Google’s EMD Update: What Really Happened?

As with most things in life, the only thing certain about Google and SEO is that there will always be changes. If you’re going to […]
October 9, 2012

5 Quick and Easy Link Building Tactics to Boost Your Rankings

With the release of Google Panda and Penguin, we thought we’d seen the last of link building as we knew it. Naysayers were quick to […]
September 28, 2012

What is Social Media Marketing, and How Can it Help My Business?

Social media marketing is the process of building your brand equity & awareness via social media channels, including: Facebook Twitter LinkedIn Youtube Social Bookmarking sites […]
September 27, 2012

How to Increase Customer Engagement (and Sales) with Twitter

Twitter will be around long enough for today’s toddlers to tweet their way to puberty. Who would have thought that 140 characters could compel people […]
September 26, 2012

Copywriting Resources for the Novice Online Writer

Every writer has to start somewhere. Copywriting for the web, being a specialized form of writing, requires that copywriters understand that writing for the Internet […]