Bloom: A Content Marketing Blog

January 26, 2016

The 7 Most Common Ways Webmasters Botch On-site SEO

Webmasters have a ton of responsibilities, so it’s incredibly rare to find one capable of performing his job perfectly. There’s no such thing as a […]
January 25, 2016

The 5 Phases of Building a Better Conversion Strategy

Few marketing subjects are as discussed as conversion optimization. There are two main reasons for this, and the first is somewhat obvious: conversions are important. […]
January 24, 2016

How to Tell if an SEO Agency Is Trustworthy in 5 Steps

The term “SEO agency” can’t tell you much. I’ve seen all kinds of operations refer to themselves this way, from one-man operations to firms with […]
January 23, 2016

7 Long-Term Strategies to Improve Your Brand Reputation Online

Don’t underestimate the power of a brand reputation. It may seem like a less tangible metric than something like inbound traffic or even raw social […]
January 22, 2016

7 Final Polishes to Make Any Piece of Content Better

There are many phases to creating a landmark, effective piece of content, from the generation of the original idea to the publication and syndication of […]
January 21, 2016

5 Link Building Obstacles That Stop Most Newcomers

Backlinks are necessary to improve your domain authority and rank in search engines. This is indisputable. Because Google uses links as an external verification of […]
January 20, 2016

The Misnomer of "Google Penalties" – What You Need to Know

The more complex SEO becomes, the more important specificity becomes in the semantics of discussion and analysis. Otherwise, confusion can emerge, newcomers can be misled […]
January 19, 2016

Related Questions Are Growing – Here’s How to Take Advantage of Them

You’ve already experienced them, whether you realize it or not. Whenever you type a question into Google, or a phrase that mimics the structure and […]
January 18, 2016

How Important Is Video Content in 2016?

Video content is another medium you can use in a content campaign; like written, visual, or short-form content, it can cover any number of different […]