Bloom: A Content Marketing Blog

January 17, 2016

How Duplicate Content Drags Down Your Rankings

When you hear the phrase “duplicate content” in a discussion on SEO for the first time, you know it can’t be anything good. You know […]
January 16, 2016

10 Ways to Write More Engaging Body Content

When it comes to writing a piece of content, you can separate your goals into two categories: the headline, and the body content. The headline […]
January 15, 2016

5 Content Mistakes That Can Sandbag Your Strategy

Content marketing is somewhat forgiving when it comes to mistakes. If you’re regularly writing 1,000-word articles, several times a week, getting one fact wrong or […]
January 14, 2016

3 Off-site Strategies That Can Improve Your Conversion Rates

You know how important your conversion rate is. With a consistent rate of traffic and all other factors being equal, a bigger conversion rate means […]
January 13, 2016

The Beginner’s Guide to Video Content

Video content is here to stay, but many marketers and business owners are still intimidated by it as a medium. Written content, by comparison, is […]
January 12, 2016

The 5 Most Important Brand Awareness Factors to Watch

When it comes to online marketing, some factors are concrete. There’s no questioning how many conversions you’ve gotten. There’s no questioning how much traffic you’ve […]
January 11, 2016

How to Make an Audience Fall in Love With Your Brand

The most powerful force in the marketing world isn’t creativity or deal offering (though those can be important and impactful). It’s relationships, on an individual […]
January 10, 2016

Are Search Rankings Less Volatile Than They Used to Be?

The most stressful part of SEO is dealing with the sudden, unexpected fluctuations of search ranks that have, for the past 15 years or so, […]
January 9, 2016

7 Ways to Sneak in a Call to Action (Without Being Sneaky)

Calls-to-action are what make your online marketing strategy profitable. They serve as a soft sales pitch to your online visitor, encouraging them to either make […]