Bloom: A Content Marketing Blog

January 8, 2016

7 Ways to Conduct Original Research Without Much Time or Money

Content marketing is still an incredibly valuable strategy—but it’s no secret that it’s gotten much more competitive in the past few years. With so many […]
January 7, 2016

7 Ideas for Live Streaming Content

By now, most content marketers are aware how valuable video content is—especially as it grows in relevance in the coming years. Platforms like Facebook and […]
January 6, 2016

The 7 Biggest Misconceptions About Local SEO

SEO tends to attract a lot of myths and misconceptions, and I think it’s due to the nature of the strategy. Google (and other search […]
January 5, 2016

The Ultimate Checklist for Your Year End SEO Audit

With 2015 almost behind us and 2016 already offering some interesting twists and turns in the content marketing game, now’s the perfect time to run […]
January 4, 2016

How to Get Positive ROI with Your Social Media Marketing Campaign (And How to Measure It)

  By this point, almost every business owner in the country has at least considered the idea of social media marketing. Most have followed through […]
January 3, 2016

Dropped From the Local 3-Pack? Here’s What Could Have Happened

The local 3-pack is a highly sought-after group of positions “above the fold” of a local search. Drawing from factors established by Google’s local search […]
January 2, 2016

7 Seldom-Used Content Formats to Boost Engagement

If you want to succeed as a content marketer, you need to be original—but it’s hard to be original when newsfeeds are so cluttered with […]
January 1, 2016

7 Necessary Skills for the Adept Content Marketer

When you first get started in the content marketing game, you only need to know the basics: how to write a decent piece of content […]
December 31, 2015

5 Ways to Filter Your Online Leads for Quality

I write a lot about increasing traffic to your site and improving conversion rates, and this is important for B2B and B2C companies alike. B2B […]