Bloom: A Content Marketing Blog

December 14, 2015

The 5 Big SEO Problems You’ll Face in 2016

With 2015 nearly over, it’s time to look back on all the changes, successes, and failures you’ve faced in your SEO strategy and prepare for […]
December 13, 2015

The Top 5 Priorities for a Content Campaign, in Order

Effective content marketing demands much from participating marketers. The number of factors responsible for making content “high-quality” is staggering, and the number of possibilities for […]
December 11, 2015

Twitter Share Counts Are Gone – Is Organic Reach Dying Already?

Twitter has long been one of the most useful and approachable platforms for businesses and personal brands to distribute content and engage an audience. Unfortunately, […]
December 10, 2015

What Comes After Google RankBrain?

Google’s latest update isn’t making waves because of how many ranking factors it changed, or how many queries it’s impacted, or even how detailed or […]
December 9, 2015

What We Learned From the Official 160-Page Google Search Guideline Document

Google’s got a lot to protect. It wants to make sure its users maintain a great overall experience. It wants to make sure webmasters can’t […]
December 8, 2015

What’s the Biggest Priority in an SEO Campaign?

There are a lot of factors that determine your search rank for various queries. If you read Moz’s comprehensive report on search ranking factors, you […]
December 7, 2015

What Makes People Share Content?

In the content world, sharing is the gateway to better results. More people sharing your content means more people reading it, visiting your site, and […]
December 6, 2015

Are There Any Industries Who Shouldn’t Use Content Marketing?

On paper, content marketing seems like a great strategy. It’s not exceptionally complicated, it’s reasonable in terms of cost and effort demands, and its compounding […]
December 5, 2015

7 Tips for Writing Copy Capable of Converting Users

Conversions are the money-makers in the online marketing world. You might have killer content that makes your brand seem authoritative and powerful and a traffic-generation […]