Bloom: A Content Marketing Blog

December 4, 2015

7 Reasons Tunnel Vision Is the Biggest Threat in SEO

While the basic principles of SEO can be explained in a matter of hours, the technical complexity is staggering when you start digging in deeper. […]
December 3, 2015

7 Great Google Analytics Functions You Might Have Overlooked

For most online marketers, Google Analytics is a godsend. It’s free, it’s simple, and it can tell you pretty much anything you wanted to know […]
December 2, 2015

3 Goals Every Inbound Marketing Campaign Should Center On

Inbound marketing is all about influencing people to come to your site naturally. Instead of using ads and marketing messages to persuade customers to your […]
December 1, 2015

7 Easy Ways to Make Your Content More Interesting

Pop culture and entertainment-centric content tends to have a leg-up on more traditional businesses when it comes to being interesting. Millions of people might be […]
November 30, 2015

7 Reasons Manual Google Updates Are Practically Dead

It wasn’t that long ago when business owners and search optimizers felt like they were at Google’s mercy, waiting for the next unpredictable manual algorithm […]
November 29, 2015

The 5 Most Important Marketing Strategies for SEO

SEO can be considered a strategy all on its own. There are certain website structures you’ll have to include, like robots.txt files and structured data […]
November 28, 2015

The 5 Most Important Pages of Your Website

Your website is the best chance you have at making a great impression on potential new customers online. Though your outbound content, social media channels, […]
November 27, 2015

The 10 Most Common Onsite SEO Hiccups to Fix

Onsite SEO is ground zero for your SEO strategy. You might have a fantastic backlink profile, a thriving social media presence, and amiable ongoing relationships […]
November 26, 2015

How to Optimize for Semantic Search Instead of Keywords

Keywords are no longer relevant for SEO. Okay, that isn’t 100 percent true, but if your strategy still centers on identifying a handful of target […]