Bloom: A Content Marketing Blog

November 17, 2015

How to Make Sure Google Can See (and Index) Your App

You spent a lot of time developing your mobile app. Users seem to like it and you’re getting plenty of downloads, but is your app […]
November 16, 2015

Are Mobile and Desktop SEO Any Different?

Mobile SEO has been in the spotlight for a few years now, as mobile traffic has risen dramatically to overtake desktop traffic in total volume. […]
November 15, 2015

3 Types of Long-Form Content That Boost Traffic to Your Site

Content marketing, as a concept, is deceptively simple. Produce written, visual, or otherwise engaging material that informs or entertains an audience, and you’ll get more […]
November 14, 2015

All Facebook Posts Are Now Searchable – What’s Next?

Facebook search has gone through a number of different phases, and today exists in a few different forms. For years, their core search feature was […]
November 13, 2015

7 Ways to Make Your Content More Trustworthy

To be successful with a content marketing program, your content needs to do a lot of things. It needs to be compelling if you want […]
November 12, 2015

7 Signs That a Site Has High Authority

In the SEO world, authority is what counts most. A higher authority means more respect from Google and other search engines, and more respect from […]
November 11, 2015

7 Best Practices for Optimizing a Landing Page for Conversion

Landing pages are gateways to whatever user behavior you desire. For example, if you’re selling a product directly, a landing page could be a product […]
November 10, 2015

Why the Secret to a Great Content Campaign Is Networking

I’ve seen plenty of articles on the “secrets” of content marketing, covering great topics such as conducting original research, incorporating multiple mediums, doing customer research […]
November 9, 2015

What’s More Important, Links or Social Shares?

When it comes to the success of a piece of content, there are several possible metrics to evaluate. You can look at its views to […]