Bloom: A Content Marketing Blog

November 8, 2015

What Does the Rise in Rich Answers Mean for the Future of SEO?

Rich answers, those non-linked informational entries that appear in certain online searches, are increasing in prevalence in Google. According to a recent study, there’s been […]
November 7, 2015

The Pros and Cons of an In-House SEO Expert

If you’re going to run and SEO campaign, chances are you’ll need someone to help you do it. As a business owner, you don’t have […]
November 6, 2015

The 7 Reasons Most Users Leave Websites Prematurely

Traffic is always a good thing. Getting more people to your site means you’ll have more opportunities for conversion, which ultimately means more revenue. But […]
November 5, 2015

How to Overcome the Quality Gap in Content Marketing

Content marketing is one of the most valuable long-term digital marketing strategies around. With enough valuable content, you can easily build a loyal audience of […]
November 4, 2015

7 Headline Mistakes That Can Cost You Major Clicks

Headlines are the only piece of your content that you can almost guarantee that people will read. Some users might get to your article only […]
November 3, 2015

7 Ways to Earn More Favor in Local Reviews

Local reviews are one of the most important elements of a local business’s SEO strategy—or any business, for that matter. Google draws on information provided […]
November 2, 2015

Is Manual Link Building Worth the Effort?

Link building has been the subject of controversy and debate in recent years. Thanks to the release of Google’s Penguin update, which greatly increased the […]
November 1, 2015

Where Should Your Inbound Links Point for SEO?

External links are one of the most important factors for determining the authoritative strength—and therefore rank—of a given page on the web. Internal links, which […]
October 31, 2015

7 Forms of Content That You Need for Your Strategy

Content marketing demands a level of diversity. While one of your biggest priorities should be keeping your brand voice and output consistent to build a […]