Bloom: A Content Marketing Blog

October 30, 2015

7 Signs You’ve Hit an SEO Wall (and What to Do About It)

In an ideal world, an SEO campaign would see a steady and predictable trajectory of objective, measurable growth. Of course, we don’t exactly live in […]
October 29, 2015

Who Writes the Most Reviews for Local SEO?

When you search for a restaurant, a product, or some local business, you might already have an idea of what you want to buy or […]
October 28, 2015

Will Organic Social Media Reach Become a Thing of the Past?

For years, social media brands like Facebook have taken to gradually decreasing the amount of reach any single post from a corporate brand could have. […]
October 27, 2015

Why Organic Inbound Marketing Almost Always Beats Native Advertising in ROI

When it comes to modern marketing, there are two primary approaches that can be broadly categorized as “inbound” and “outbound” marketing. Inbound marketing is all […]
October 26, 2015

The 15-Point Content Quality Checklist You Need for Every Post

You’ve heard it before—if you want to be successful in content marketing or SEO, you need to consistently produce high-quality content for your brand. But […]
October 25, 2015

Is Pinterest Forcing the Social Shopping Trend Too Early?

There’s a trend in social media starting to emerge. No longer limited to only encouraging social connections and discussions, modern platforms are constantly adding new […]
October 24, 2015

How to Respond to a Social Media Crisis in 5 Steps

No matter how careful you are, there’s always the chance that you’ll run into a major social media catastrophe. Maybe you posted something in jest […]
October 23, 2015

7 Ways Modern SEO Is About Way More Than Google

For many years, “search engine optimization” was almost synonymous with “optimizing for Google.” It makes sense—even in our colloquial language, Google’s dominance in the market […]
October 22, 2015

5 Easy SEO Fixes You Might Be Neglecting

The way I see it, SEO comes in two parts—of course, there’s onsite and offsite, but what I’m referring to here are “fixes” and “improvements.” […]