Bloom: A Content Marketing Blog

October 21, 2015

3 Options for Small Businesses That Can’t Afford an SEO Expert

Relatively speaking, SEO has been and still remains one of the most cost-efficient marketing strategies available. Still, cost-efficient doesn’t necessarily mean cheap—it means the results […]
October 20, 2015

What’s the Ideal Length of a Blog Post in Content Marketing?

There are many topics in content marketing open for debate, but few have been as elusive to evidentiary proof as the length of the “perfect” […]
October 19, 2015

The Top 7 Strategies for Producing Content on a Budget

In the world of content marketing, there are two priorities you need to accomplish: quality and quantity. Quality is most important, as large volumes of […]
October 18, 2015

Is Your Local SEO Strategy Enough? This 5-Point Checklist Can Tell You

Local SEO offers several advantages that national SEO simply can’t. It presents you in front of an audience exclusive to your own city or region, […]
October 17, 2015

How Important Will Video Content Be in 2016?

Great content campaigns utilize multiple mediums with a single unified brand voice and a coherent, comprehensive direction. They call on the power of written articles, […]
October 16, 2015

7 Social Syndication Hacks to Get More Eyes on Your Content

The value of your content increases with each new person who views it—assuming you’ve attained certain quality standards already. If 100 people view an article, […]
October 15, 2015

7 Big Hurdles That Can Wreck Your Link Building Strategy

Link building is alive and well, helping countless business owners achieve more domain authority and greater ranks for their business websites. Despite a rocky few […]
October 14, 2015

3 Key Metrics for Understanding Your ROI in Content Marketing

Content marketing is one of the most cost-effective long-term marketing strategies available today, but unfortunately, it’s a notoriously difficult one to measure. Entrepreneurs and marketers […]
October 13, 2015

7 Changes to Try When Your Audience Just Isn’t Biting

Sometimes, even when you’re confident about your titles, excited about your content, and feeling great when you start syndicating on multiple outlets, your audience just […]