Bloom: A Content Marketing Blog

October 12, 2015

5 Things to Do With Every New Content Post for Greater Brand Exposure

In content marketing, the more eyes you can get on your content, the better. More eyes on your content means more people coming to your […]
October 11, 2015

How Much Power Do Rich Snippets Really Have?

Rich snippets have been around for many years, but only now are they starting to get the attention they deserve from the SEO community. In […]
October 10, 2015

What’s the Worst That Can Happen in an SEO Campaign?

People seem to have mixed feelings about SEO. There are hardcore purists who insist that SEO is perfect for everybody and will perpetually remain a […]
October 9, 2015

The 7 Fears Stopping Entrepreneurs From Marketing on Social Media

Social media marketing is one of the greatest, yet most widely understood developments in the marketing world of the past decade. While some companies have […]
October 8, 2015

The 3 Main Problems That Lead to Low Conversion Rates

Though you could argue that conversion optimization is a science (as it relies on rounds of postulation and experimentation), there’s no single set of rules […]
October 7, 2015

How to Build a Relationship With a Guest Posting Source in 5 Steps

Guest posting is here to stay. It’s a great overall strategy, and an integral part of multiple marketing angles, including content marketing, personal branding, social […]
October 6, 2015

Google Ranking Factors 2015 [Infographic]

The folks over at Moz and Searchmetrics have released their annual search ranking factors, and we decided to merge them into one insightful infographic. This […]
October 6, 2015

Why SEO Agencies Are Perfect for Mid-Sized Businesses

There’s a perpetual debate among agency personnel and entrepreneurs over whether agencies are necessary for success in SEO. It’s true that there’s nothing exclusive about […]
October 5, 2015

The 3 Motivations for Content Marketing–What’s Yours?

By now, you’ve undoubtedly realized (or at least heard) that content marketing is one of the most fundamental, most useful, and most cost effective forms […]