Bloom: A Content Marketing Blog

October 4, 2015

Is Google Planning to Use Structured Data as a Ranking Signal?

Structured data is not a new concept. As a blanket term, structured data simply refers to pieces of information that have some level of organization. […]
October 3, 2015

20 Changes You Can Try to Increase Landing Page Conversions

Optimizing for conversions is tough because there isn’t a mathematical formula for success. There are a handful of best practices that can almost always boost […]
October 2, 2015

10 Questions to Help You Find the Perfect Brand Voice

Don’t underestimate the power of a brand voice. Though somewhat subjective in nature, your choice of words, tone, and direction throughout all forms of your […]
October 1, 2015

7 Rules of Social Media Etiquette for Personal Brands

Etiquette is no longer limited to just the physical realm. Consider your personal brand on social media to be the digital representation of yourself. Obviously, […]
September 30, 2015

7 Qualities to Look for in Every Link Source

Few SEO strategies have received as much attention—or as much criticism—as link building has in the past few years. The Penguin update in 2012 (and […]
September 29, 2015

Why It’s a Bad Idea to Treat National and Local SEO Separately

Google doesn’t use the same algorithm for its national search results and its new local 3-pack, which displays three relevant local businesses for your local […]
September 28, 2015

Is Google Falling Behind the Times?

For years, Google has been the leading innovator in the world of technology and online functionality. Its search engine blew all other search service out […]
September 27, 2015

How Valuable Is One Click to Your Site?

Clicks are thought to be one of the most important forms of online currency when it comes to digital marketing. If an advertising campaign generates […]
September 26, 2015

How to Earn Citations for Local SEO the Easy Way

Local SEO is very promising for local businesses. It offers all the benefits of a national SEO program—increased visibility, more traffic, and so on—but at […]