Bloom: A Content Marketing Blog

September 25, 2015

7 Ideas for Fresh Video Content on Your Site

Content is still king when it comes to SEO and inbound traffic generation, but written content alone is no longer enough to cut it. If […]
September 24, 2015

7 Authority Killers to Find and Eliminate on Your Site

In the world of SEO, domain authority is the major player. Almost every strategy you adopt—from onsite content to navigation tweaking to offsite link building […]
September 23, 2015

3 Ways Search Engines Are Becoming Less Important

Search engines used to be the golden gateways of the online world. Nobody could find anything on the web without previous knowledge of a domain […]
September 22, 2015

Why Good SEO Is Always a Team Sport

Some entrepreneurs take on everything by themselves, especially in the early stages of a startup. They handle the entire marketing strategy, including SEO, in the […]
September 21, 2015

Should You Be Using Videos in Your Content Marketing Campaign?

With wireless Internet available just about everywhere and faster-than-ever speeds for public consumption, videos are more popular than ever. YouTube currently sees over 300 hours […]
September 20, 2015

Is It Possible to Optimize a Site for Digital Assistants?

Search engines are evolving in strange new ways. Mobile searches have overtaken desktop searches (at long last), and competitors like Bing and Yahoo are growing […]
September 19, 2015

Are Press Releases Still Important for SEO?

Press releases were once the golden strategy for SEO. They were relatively easy to create, plentiful, cheap, and yet they packed a powerful boost to […]
September 18, 2015

7 Ways to Get an Influencer’s Attention on Social Media

Influencers are gatekeepers to significant visibility and traffic in social media. With respect and authority in a wide circle or a specific niche, influencers generally […]
September 17, 2015

7 User Actions Your Online Marketing Campaign Can’t Survive Without

Online marketing can be a confusing place. Competitors come and go, strategies wax and wane in popularity, and new technologies and platforms seem to appear […]