Bloom: A Content Marketing Blog

September 7, 2015

What to Do When You Find a 404 Error on Your Site

404 errors are silent killers. You may not know that a page on your site is offline until someone reports it or you happen to […]
September 6, 2015

How to Establish Your First Guest Post

Despite a few ups and downs in the community opinion at large and some twists and turns in the value of link building, guest posting […]
September 5, 2015

Are Your Followers Suffering From Brand Fatigue? Here’s What to Do About It

If you work too many late nights and long hours, you’re going to get sick of your job and lose both motivation and momentum. If […]
September 4, 2015

7 Free Ways to Get New Content for Your Site

The demand for online content is staggering. To stay competitive with your biggest rivals, keep the attention of your most important followers, and maintain your […]
September 3, 2015

7 Common Content Mistakes People Don’t Know They’re Making

What you don’t know really can hurt you. I can’t think of any content marketers out there who are knowingly sabotaging their own work by […]
September 2, 2015

4 Consumer Trends Shaping the Future of Search

SEO has come a long way since the old days of overt rank manipulation and successful implementation of black hat techniques. Over the years, Google […]
September 1, 2015

Twitter’s Future in Marketing: 3 Possible Scenarios

Twitter’s always been a little strange in the world of social media. Facebook serves as a general, universally used hub. LinkedIn appeals to professionals and […]
August 31, 2015

7 Things Most SEOs Wish They Knew Better

Search marketers, myself included, sometimes believe themselves to be veritable magicians. Step into a new role, or with a new client, and in a matter […]
August 30, 2015

Google’s Next Breakthrough: Conversational Search Expansions?

The phrase “conversational search” can mean a lot of things. In some of its most popular uses, it refers to a system of semantic understanding […]