Bloom: A Content Marketing Blog

August 21, 2015

How to Segment Your Content Marketing Growth to Maximize Your ROI

When you first start out in content marketing, it’s best to carve a specific niche for yourself. There are too many content marketers out there […]
August 20, 2015

7 Big Challenges Every Modern Link Builder Needs to Overcome

Link building has always been one of the biggest and most important elements of SEO, second perhaps to a high-quality content marketing campaign. Of course, […]
August 19, 2015

5 Types of People Who Will Help You Write Better Content

Everyone wants to write better content. We want to select better topics, write in more detail, research more thoroughly, and string our sentences together in […]
August 18, 2015

Why Google Is Eliminating Its Autocomplete API

Google’s Autocomplete function has become so ubiquitous, as users we barely notice it happening anymore. You start typing in a phrase in Google’s search bar, […]
August 17, 2015

Is Google Preparing for the First Major Knowledge Graph Update?

The Knowledge Graph has been a rising star in the world of online search. For users, it’s helped to streamline and simplify the information retrieval […]
August 16, 2015

How to Measure the ROI of Your Social Media Marketing Campaign

Social media campaigns can be tricky. It’s necessary these days to have some kind of social media presence—even if it’s just to help your customers […]
August 15, 2015

10 Secret Methods of Social Media Gurus for Getting More Followers

“Following” numbers aren’t everything in the social media world. Just because you have 100,000 followers doesn’t mean that all those followers are interested in what […]
August 14, 2015

7 Tricks to Better Structure Your Online Content

Structure is an important and often overlooked element of content marketing. The topic gets a lot of attention, and should, because it determines whether or […]
August 13, 2015

7 Strategic Choices You Must Make for Your Content Campaign

In theory, content marketing campaigns are pretty simple. You write lots of content to the best of your ability, appealing to your customers and others […]